"[Oatley’s] narrative showcases the breadth and importance of the discipline with lively writing that enhances the flow of ideas."---B. C. Beins, Choice
"A comprehensive survey of psychological knowledge grounded in empirical research and presented in a highly readable and engaging manner by a writer endowed with both psychological expertise and literary skill. . . . I can think of no better example of ‘bringing psychology of the people’ than this book. I recommend it to all — to high school students and members of the public curious about mind and behavior, to psychology undergraduates seeking a comprehensive summary and overview of the vast spectrum of psychological knowledge, and even to psychologists like me, for it is good to be reminded about what our discipline has accomplished. Oatley’s blending of these accomplishments with history, literature, philosophy, and the personal backgrounds of some of the movers and shakers in the discipline makes this an excellent read for all."---James Alcock, American Journal of Psychology