First coined by Richard Dawkins in The Selfish Gene (1976), memes are ideas, behaviours, or skills that are transferred from one person to another by imitation. With a foreword by Dawkins, this should become the definitive inaugural book on the burgeoning science of memetics. Starting with a clear definition of the meme it applies the principles of general evolutionary theory to understanding memetic selection. This book is intended for general public, academic psychologists, biologists, anthropologists.
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First coined by Richard Dawkins in "The Selfish Gene" (1976), memes are ideas, behaviours, or skills that are transferred from one person to another by imitation. Starting with a definition of the meme, it applies the principles of general evolutionary theory to understanding memetic selection.
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Produktdetaljer
ISBN
9780198503651
Publisert
1999-06-01
Utgiver
Oxford University Press; Oxford University Press
Aldersnivå
G, 01
Språk
Product language
Engelsk
Format
Product format
Innbundet
Antall sider
288
Forfatter
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