"Insightful, informative, provocative and brilliant, Fuller 'geeks out' the problematic of software. In a wide–ranging analysis that moves from object oriented languages to github, from metadata to urban models, Fuller reveals software's intersecting technical, cultural and political aspects. A must read for anyone interested in software and new media studies."<br /><b> —Wendy Hui Kyong Chun, Brown University<br /><br /></b>"This new book from the pioneer of software studies sets a new standard for critical discussion about the crucial part of contemporary culture and society – software. From mobile apps and social networks to email and word processing, we use software everyday. Yet critical thinking about software that can combine big ideas with careful attention to small details and genealogies of software concepts, tools, and interfaces is still rare. Fuller and his collaborators both give us fresh ideas and wonderful insights, and also show us what it means to study software culture."<br /><b> —Lev Manovich, City University of New York</b>