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Duncan Watts is a principal research scientist at Yahoo! Research, and a former professor of sociology at Columbia University. His research on social networks and collective dynamics has appeared in a wide range of academic journals, including Nature, Science, and the American Journal of Sociology. He is also the author of two previous books, Six Degrees: The Science of a Connected Age; and Small Worlds: The Dynamics of Networks between Order and Randomness. He lives in New York.<p><b>From the reviews of </b><b><i>Everything is Obvious</i></b><b>:</b><br /><br />'A fascinating book that ranges through psychology, economics, marketing and the science of networks.' Wall Street Journal <br /><br />'Watts is an enjoyable companion... His enthusiasm is admirable and the book will hold valuable insights for a great many professions.' Prospect<br /><br /> 'Penetrating and engaging... Common sense is a kind of bespoke make-believe, and we can no more use it to scientifically explain the workings of the social world than we can use a hammer to understand molluscs... It's this sort of study, not common sense, that will shed bright light on human affairs.'</p>
New York Times