Focus groups are a popular method for collecting qualitative data in the social sciences. Doing Focus Groups provides a concise, practical introduction to planning and organizing successful focus groups. Barbour discusses the advantages and limitations of using group discussion and demonstrates effective methods for collecting and analyzing data. This is a perfect how-to introduction to getting the most out of your focus group research.
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A concise, practical introduction to planning and organizing successful focus groups, exploring the advantages and limitations of this method.
1. Introducing focus groups
2. Focus groups in practice
3. Focus groups in context
4. Research design
5. Sampling
6. Generating data
7. Ethics and engagement
8. Making sense of data
9. Getting the most out of focus groups
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Produktdetaljer
ISBN
9781473912441
Publisert
2018-10-13
Utgave
2. utgave
Utgiver
Vendor
SAGE Publications Ltd
Vekt
360 gr
Høyde
234 mm
Bredde
156 mm
Aldersnivå
U, 05
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
224
Forfatter