Case Study Research reviews and applies the best literature on case study methods from several disciplines providing strong rationales for adopting case study research methods alone or in mixed-methods. This second edition uses combination of a broad and deep coverage of multiple case study research genres to comprehensively explore the topic.

Preface 1. Building Theory from Case Study Research 2. Bridging the Chasm between Survey and Case Study Research  3. Storytelling Theory and Research  4. Creating Visual Narrative Art for Decoding Stories  5. Subjective and Confirmatory Personal Introspection  6. Overcoming the Illusion of Conscious Will and Self-Fabrication  7. Using the Forced Metaphor-Elicitation Technique (FMET) in Subjective Personal Introspections about Self  8. Surfacing Executives Interpretations of Self and the Roles of Co-Workers in Enacting Front and Back Stage Strategies  9. Personal Exchanges, Social Behavior, Conversation Analysis, and Face-To-Face Talk  10. Exchange (Talk) Behavior in Natural Settings: An Exposition of Variable Based Analysis of Case Study - Arch G. Woodside and James L. Taylor 207  11. Constructing Thick Descriptions of Marketers' and Buyers' Decision Processes in Business-to-Business Exchange Relationships  12. Case Study Research on Means-End Laddering Chains  13. Building in Degrees of Freedom Analysis in Case Study Research: Empirical Positivistic Testing of Data to Alternative Theories  14. Applying the Long Interview in Case Study Research  15. Tipping-Point Modeling in Case Study Research  16. Participant Observation Research in Organizational Behavior  17. Systems Thinking and System Dynamics Modeling  18. Visualizing Matching Generalizing: Case Identification Hypotheses and Case-Level Data Analysis  19. Fuzzy Set Social Science and Qualitative Comparative Analysis  20. Constructing Cased-Based Macro Models: Cultures' Consequences on Entrepreneurship, Innovation, and Quality-of-Life - Arch G. Woodside, Pedro Mir Bernal and Alicia Coduras 433  21. Conclusions: Principles for Doing Case Study Research  References Subject Index

This reference and guide for students, researchers, and scholars presents case-based theory, method, and applications and offers guidelines for conducting case study research in 15 genres, including participant observation research, ethnographic decision-tree modeling, the historical method, conversational analysis, and the forced metaphor elicitation technique. The closing chapter offers 12 principles to implement in real-life contexts. B&w photos, charts, and process diagrams are included. This second edition contains three new chapters on exchange (talk) behavior in natural settings, visualizing-matching-generalizing, and constructing case-based macro models.