Presents theories, methods and results for enhancing techniques for more sustainable marketing and explores how sharing practices in business raises new social challenges and the ethical questions that arise as a consequence. It offers insights from some of the world experts in the area as to how tourism marketing can evolve and advance.

Ch 1 Introduction: Collaboration and technology for more sustainable and responsible tourism marketing (Antónia Correia, Alain Decrop) Part 1: Technology and Value (Co-)creation Ch 2 Absorptive capacity, co-creation and tourism: A mixed analysis method (Michelle Moraes, Áurea Rodrigues, Antónia Correia and Metin Kozak) Ch 3 Social interaction in co-creating the tourist experience: An exploratory study of Chinese visitors to Japan (Xing Han, Carolus L.C. Praet and Liyong Wang) Ch 4 Emotional interactions in festivals: How do consumers build a collective emotional experience? (Nico Didry and Jean-Luc Giannelloni) Part 2: Platforms and the Collaborative Economy Ch 5 Collaborative economy in the tourism industry: The new deal for consumers in the European Union (Silvana Canales Gutiérrez) Ch 6 An analysis of meal-sharing reviews to explore serendipity (Marina A. Petruzzi, Áurea Rodrigues, Michelle Moraes and Antonia Correia) Ch 7 Consumer perception of service quality: The case of Airbnb and Couchsurfing (Marie Dewitte, Jérôme Mallargé and Alain Decrop) Part 3 : Sustainable Tourism Development Ch 8 Host–tourist interactions and residents’ attitudes towards sustainable tourism development (Foad Irani, Ali Öztüren and Arash Akhshik) Ch 9 Challenges to sustainability in prospective world heritage sites (Sina Kuzuoglu and Stella Kladouvi) Part 4: Technology, residents and over-tourism Ch 10 How digital strategy increases overtourism – the case of Barcelona (Stephane Bourliataux Lajoinie, Josep Lluis del Olmo Arriaga and Frederic Dosquet) Ch 11 Residents’ perceptions of cruise tourism in an overcrowded city: The case of Venice (Giacomo Del Chiappa, Francesca Checchinato and Marcello Atzeni) Ch 12 Place attachment and residents’ perceptions of tourism development in small town destinations (Carla Silva, Cláudia Seabra, José Luís Abrantes, Manuel Reis and Andreia Pereira) Ch 13 Conclusion: Preparing for the future of travel and tourism in vulnerable times (Alain Decrop, Antónia Correia) Index

"... a “one-stop-shop”, as it is one of the very few books combining sustainability, collaboration, overtourism and digitalisation. This book is of importance not only because it has combined together four topics (sustainability, overtourism, technology and collaboration) ... but also because it ends with suggesting an important topic for future research, namely, how to restore trust and well-being in the tourism industry after crisis." Seraphin, H. (2021), "Book review – Sustainable and Collaborative Tourism in a Digital World", Journal of Tourism Futures, Vol. 7 No. 3, pp. 411-412. https://doi.org/10.1108/JTF-09-2021-228 "...a compelling insight into the role that collaboration and digital technologies could play in developing a more sustainable and equitable global tourism industry. The book skilfully responds to current challenges surrounding the impact of Covid-19 on the industry (and recovery strategies therein), without losing sight of the longstanding issues likely to endure post-Covid..." Martin Gannon (2021) Sustainable and collaborative tourism in a digital world, Anatolia, 32:3, 526-528, DOI: 10.1080/13032917.2021.1958448