This innovative book explores from an insider's perspective a company's environmental decisions and actions. Based on close observation at a major semiconductor manufacturer, Jennifer Howard-Grenville details how the company's culture - revealed through its internal practices, decisions, and norms - guided action on environmental issues. While demonstrating gaps between the mainstream work of the company and the demands placed by environmental considerations, the author's analysis demonstrates how differences were negotiated over time, offering important insights into the processes of change that can advance environmental issues within a company. Her unique viewpoint offers an important addition to current research, which often explains companies' environmental actions solely as responses to external pressures. Scholars of organizational culture and those at the intersection of business and environmental issues will find this study of great value. The challenges and opportunities surrounding the 'greening' of corporations will also interest members of companies at all levels, as well as consultants and members of non-governmental organizations. The book is written to be accessible and engaging to managers interested in making changes around environmental issues and offers a realistic assessment of the challenges and prospects for such change.