Multivariate Analysis An Application-Oriented Introduction
Produktdetaljer
Om bidragsyterne
Professor Dr. Dr. h.c. Klaus Backhaus is Director at the Institute of Business-to-Business Marketing, Marketing Center MĂźnster, School of Business and Economics at the University of MĂźnster, Germany. He is an honorary professor at the Technical University of Berlin, Germany.Â
Professor Dr. Bernd Erichson worked in market research and held the Chair of Marketing at the Otto-von-Guericke-University Magdeburg, Germany.
Professor Dr. Sonja Gensler is extraordinary Professor at the University of MĂźnster, Germany, where she is a member of the Marketing Center MĂźnster.
Professor Dr. Rolf Weiber is Head of the Chair of Marketing and Innovation and Managing Director of the Competence Center E-Business at the University of Trier, Germany.Dr. Thomas Weiber holds a Ph.D. from WHU, Otto Beisheim School of Management, Koblenz and has been working in different companies on corporate strategy, pricing, sales and marketing topics.
Produktdetaljer
Om bidragsyterne
Professor Dr. Dr. h.c. Klaus Backhaus is Director at the Institute of Business-to-Business Marketing, Marketing Center MĂźnster, School of Business and Economics at the University of MĂźnster, Germany. He is an honorary professor at the Technical University of Berlin, Germany.Â
Professor Dr. Bernd Erichson worked in market research and held the Chair of Marketing at the Otto-von-Guericke-University Magdeburg, Germany.
Professor Dr. Sonja Gensler is extraordinary Professor at the University of MĂźnster, Germany, where she is a member of the Marketing Center MĂźnster.
Professor Dr. Rolf Weiber is Head of the Chair of Marketing and Innovation and Managing Director of the Competence Center E-Business at the University of Trier, Germany.Dr. Thomas Weiber holds a Ph.D. from WHU, Otto Beisheim School of Management, Koblenz and has been working in different companies on corporate strategy, pricing, sales and marketing topics.