Handbook of Research on the Impact of Fandom in Society and Consumerism Wang Cheng Lu Kombinasjonsprodukt / 2019 / Engelsk
Handbook of Research on the Impact of Fandom in Society and Consumerism Wang Cheng Lu Innbundet / 2019 / Engelsk
Exploring the Rise of Fandom in Contemporary Consumer Culture Wang Cheng Lu Innbundet / 2017 / Engelsk
Brand Management in Emerging Markets: Theories and Practices Wang Cheng Lu Kombinasjonsprodukt / 2014 / Engelsk
