New Strategic Brand Management Advanced Insights and Strategic Thinking Kapferer, Jean-Noël Heftet / 2012 / Engelsk
Kapferer on Luxury How Luxury Brands Can Grow Yet Remain Rare Kapferer, Jean-Noël Heftet / 2015 / Engelsk
Kapferer on Luxury How Luxury Brands Can Grow Yet Remain Rare Kapferer, Jean-Noël Innbundet / 2016 / Engelsk
Luxury Strategy Break the Rules of Marketing to Build Luxury Brands Kapferer, Jean-Noël Innbundet / 2012 / Engelsk
Artification of Luxury Fashion Brands Synergies, Contaminations, and Hybridizations Massi, Marta Heftet / 2021 / Engelsk
Artification of Luxury Fashion Brands Synergies, Contaminations, and Hybridizations Massi, Marta Innbundet / 2020 / Engelsk
