Markenkommunikation 2.0 Die Vermittlung emotionaler Marken-Erlebnisse im Web 2.0 G Fauser, Simon Heftet / 2016 / Tysk
Lean Retail. Can lean production help retailers to address global challenges? G Fauser, Simon Heftet / 2007 / Engelsk
Assessing the growth potential of small firms Guiding young firms to higher growth Schmid, Christoph Heftet / 2008 / Engelsk
