Business Model How to Develop New Products, Create Market Value and Make the Competition Irrelevant Chernev Alexander Innbundet / 2017 / Engelsk
Product Assortment and Consumer Choice An Interdisciplinary Review Chernev Alexander Heftet / 2012 / Engelsk
Business Model How to Develop New Products, Create Market Value and Make the Competition Irrelevant Chernev Alexander Heftet / 2017 / Engelsk
Kellogg on Marketing The Marketing Faculty of the Kellogg School of Management Chernev Alexander Innbundet / 2023 / Engelsk
Advances in National Brand and Private Label Marketing Fifth International Conference, 2018 Martínez-López, Francisco J. Heftet / 2018 / Engelsk
