Brand Portfolio Strategy Creating Relevance, Differentiation, Energy, Leverage, and Clarity Aaker David A. Heftet / 2020 / Engelsk
Strategisches Markt-Management Wettbewerbsvorteile Erkennen · Märkte Erschliessen · Strategien Entwickeln Aaker David A. Heftet / 2013 / Tysk
Brand Equity and Advertising Advertising's Role in Building Strong Brands Aaker David A. Innbundet / 1993 / Engelsk
Brand Equity & Advertising Advertising's Role in Building Strong Brands Biel Alexander L. Innbundet / 2016 / Engelsk
Brand Equity & Advertising Advertising's Role in Building Strong Brands Biel Alexander L. Heftet / 1993 / Engelsk
Brand Equity and Advertising Advertising's Role in Building Strong Brands Aaker David A. Innbundet / 1993 / Engelsk
Brand Equity & Advertising Advertising's Role in Building Strong Brands Biel Alexander L. Innbundet / 2016 / Engelsk
Brand Equity & Advertising Advertising's Role in Building Strong Brands Biel Alexander L. Heftet / 1993 / Engelsk
