Winning a sale doesn’t happen by accident. It requires thoughtful preparation and flawless execution. Because no two sales opportunities are exactly the same, a seller must develop a sales strategy for each opportunity that’s as unique as the opportunity itself.
Premeditated Selling provides a scalable five-step process and tools for developing the right strategy for each opportunity. The authors also explore strategic elements that exist in every major sales opportunity and use case studies to show best (and worst) practices in action. The end result is a book that gives readers a solid foundation for developing effective opportunity strategies.
Premeditated Selling provides a scalable five-step process and tools for developing the right strategy for each opportunity. The authors also explore strategic elements that exist in every major sales opportunity and use case studies to show best (and worst) practices in action. The end result is a book that gives readers a solid foundation for developing effective opportunity strategies.
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With a five-step process and case studies to demonstrate what works in sales, Premeditated Selling: Developing the Right Strategy for Every Opportunity shows you how to develop and tailor winning strategies for your most important prospects.
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Produktdetaljer
ISBN
9781562868444
Publisert
2012-11-08
Utgiver
American Society for Training & Development; ASTD Press
Høyde
152 mm
Bredde
228 mm
Aldersnivå
P, 06
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
184