1. Markets, Marketing and Cost Recovery 2. Resource Management and Cost Reduction 3. Accounting for Profit, Value Added and Cash 4. Strategic Management and Competitive Advantage 5. Performance Evaluation 6. The Changing Structural Environment 7. The Political Environment 8. The Financial Environment 9. The International Environment 10. The Natural Environment

Contextualising business policy in its economic, institutional and political environment, this practical text shows students how to use financial analysis as a strategic tool. The authors employ a value-added accounting framework to describe how modern businesses compete in an international context and highlight the factors that influence company performance. Case examples including Microsoft & Intel; Shell, Brent Spar & Nigerian Oil; the pharmaceuticals sector and pension provision are used in each chapter, to bring together different themes and theories.
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Contextualising business policy in its economic, institutional and political environment, this text shows students how to use financial analysis as a strategic tool. It employs a value-added accounting framework to describe how modern businesses compete in an international context and highlight the factors that influence company performance.
Les mer
1. Markets, Marketing and Cost Recovery. 2. Resource Management and Cost Reduction. 3. Accounting for Profit, Value Added and Cash. 4. Strategic Management and Competitive Advantage. 5. Performance Evaluation. 6. The Changing Structural Environment. 7. The Political Environment. 8. The Financial Environment. 9. The International Environment. 10. The Natural Environment.
Les mer
1. Markets, Marketing and Cost Recovery 2. Resource Management and Cost Reduction 3. Accounting for Profit, Value Added and Cash 4. Strategic Management and Competitive Advantage 5. Performance Evaluation 6. The Changing Structural Environment 7. The Political Environment 8. The Financial Environment 9. The International Environment 10. The Natural Environment
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Produktdetaljer

ISBN
9781861524003
Publisert
1999-12-09
Utgave
3. utgave
Utgiver
Vendor
Cengage Learning EMEA
Vekt
550 gr
Høyde
248 mm
Bredde
192 mm
Dybde
15 mm
Aldersnivå
UU, UP, 05
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
352

Om bidragsyterne

Colin Haslam is Professor of Accounting and Business Strategy and Associate Director of the School of Management at Royal Holloway College, University of London. His research interests employ accounting analysis to investigate the possibilities and limitations and business strategy in the mature advanced economies. Alan Neale is Senior Research Fellow at the East London Business School, University of East London. Apart from his research interest in labour market economics and low pay, he is also undertaking work on the nature of sustainable development and its implications for industrial policy. Sukhdev Johal is a lecturer in Accounting in the School of Management at Royal Holloway College, University of London. His research interests include developing a value added accounting analysis of macro-economic circuits of production and consumption and a sectorial examination of tertiary education and retailing.