1. Markets, Marketing and Cost Recovery 2. Resource Management and Cost Reduction 3. Accounting for Profit, Value Added and Cash 4. Strategic Management and Competitive Advantage 5. Performance Evaluation 6. The Changing Structural Environment 7. The Political Environment 8. The Financial Environment 9. The International Environment 10. The Natural Environment
Contextualising business policy in its economic, institutional and political environment, this practical text shows students how to use financial analysis as a strategic tool. The authors employ a value-added accounting framework to describe how modern businesses compete in an international context and highlight the factors that influence company performance. Case examples including Microsoft & Intel; Shell, Brent Spar & Nigerian Oil; the pharmaceuticals sector and pension provision are used in each chapter, to bring together different themes and theories.
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Contextualising business policy in its economic, institutional and political environment, this text shows students how to use financial analysis as a strategic tool. It employs a value-added accounting framework to describe how modern businesses compete in an international context and highlight the factors that influence company performance.
Les mer
1. Markets, Marketing and Cost Recovery.
2. Resource Management and Cost Reduction.
3. Accounting for Profit, Value Added and Cash.
4. Strategic Management and Competitive Advantage.
5. Performance Evaluation.
6. The Changing Structural Environment.
7. The Political Environment.
8. The Financial Environment.
9. The International Environment.
10. The Natural Environment.
Les mer
1. Markets, Marketing and Cost Recovery 2. Resource Management and Cost Reduction 3. Accounting for Profit, Value Added and Cash 4. Strategic Management and Competitive Advantage 5. Performance Evaluation 6. The Changing Structural Environment 7. The Political Environment 8. The Financial Environment 9. The International Environment 10. The Natural Environment
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Produktdetaljer
ISBN
9781861524003
Publisert
1999-12-09
Utgave
3. utgave
Utgiver
Vendor
Cengage Learning EMEA
Vekt
550 gr
Høyde
248 mm
Bredde
192 mm
Dybde
15 mm
Aldersnivå
UU, UP, 05
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
352