Welcome to the world of selling, not only products and services but more importantly “Selling Yourself!” When you asked that first person out for a date—you were selling yourself! When you applied for that first job—you were selling yourself! When you sought that first promotion- you were selling yourself! This book is written by an experienced salesperson who has spent eleven years selling high-end computing equipment. In the process, the author has won: “100% Club” honors eleven years In a row.  Ranked in the “Top 10%” of the sales force on three separate occasions. Sold some $40 million of goods and services You've Been Selling All Your Life! Principles of Relationship Selling is a straightforward approach to the “Eight Steps” of the sales cycle. It takes a salesperson from understanding “Why People Buy” to “Overcoming Objections” to six techniques for “Closing the Sale.” These are the same techniques that you use for getting that first job interview; asking for that first pay raise and beating out the competition for your first promotion. It all boils down to “Relationship Selling!”