Emeritus professor of Strategy, IMD Business School Dominique Turpin: "If you want a great business book, don’t miss: “Win The Strategy Execution” by Lars H. Nielsen. Hands on, practical essential if you want your strategy to really happen! Professor Marcus M. Larsen, Copenhagen Business School, dep. of strategy and innovation: "In theory, strategy may sound simple. In practice, however, succeeding with your strategy is a complex endeavor that requires commitment throughout the organization. In "Win the Strategy Execution", Lars H. Nielsen elegantly demonstrates how successful strategies must focus on the people within the organization. Through novel insights, valuable experience, and rich case illustrations, Lars offers a practical and hands-on book on how to sharpen strategy processes in all kinds of organizations. EY HR Director Peter Haugaard: “I'm certain and sure that your success in strategy execution will improve after following Lars's advice.” One thing is to develop the right strategy. Another thing to have the commitment of senior management and the board. However, the most important and most difficult thing is: Making the strategy happen. If senior management fails to motivate employees to pursue their strategic ambitions, a great strategy is like a beautiful boat in a harbor — without a dedicated team onboard it can never depart as expected. Creating followership is not easy. It requires an alignment in leadership and the ability to communicate purpose to employees' minds and hearts. When this succeeds, the company moves a decisive step forward.This book contains successfully proved advice for your actual strategy work and for effective communication with the aim of executing an ambitious strategy on the first try.Winning the strategy execution means doing the right things in the right way when they are most needed.