Ever wanted to be an entrepreneur? Ever wanted to control what you do, when you do it and stop just making money for someone else? Now is your chance. Starting up a business has never been more exciting. This book explains what you really need to know to make your business a success:• How you'll know if you've got a good idea• The practicalities of setting up a company• How to manage the money• How to sell what you do• How to make sure you stay soon through it all. This is the book you need to swagger into the Dragon's Den full of confidence.
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The next instalment in Capstone s brand new business series What You Need to Know About These accessible books will get anyone up to speed, fast. . And this latest edition is no different. Who wants to read tomes and reams of start-up advice? Who wants to spend days researching on the internet.
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Introduction 1 1 – The Idea 7 2 – The Business Plan 37 3 – Laws and Systems 63 4 – The Money Bit 81 5 – Sales and Marketing 105 6 – People 135 7 – Growth and Durability 157 8 – Lifestyle Matters 177 Index 205
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"This is an excellent introduction to what you need to know if you are starting a business." (The Market, November 2011) "... summarises all the essential information you need to start your own business into a concise and easy—'to-read book." (Flybe, January 2012)
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Produktdetaljer

ISBN
9780857082046
Publisert
2011-08-19
Utgiver
Vendor
Capstone Publishing Ltd
Vekt
240 gr
Høyde
198 mm
Bredde
127 mm
Dybde
19 mm
Aldersnivå
P, 06
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
216

Forfatter

Om bidragsyterne

Kevin Duncan is a business adviser, marketing expert, motivational speaker and author. He spent 20 years in advertising and marketing, and has now runs his own consultancy, Expert Advice, working as an independent troubleshooter. Recent clients include BT, Mediacom, Saatchi & Saatchi, News International and Orange.