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We Are All Weird The Rise of Tribes and the End of Normal

Godin Seth
Heftet / 2015 / Engelsk

Produktdetaljer

ISBN
9780241209011
Publisert
2015
Utgiver
Vendor
Penguin Books Ltd
Vekt
79 gr
Høyde
180 mm
Bredde
130 mm
Dybde
10 mm
Aldersnivå
P, U, 06, 05
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
112

Forfatter
Godin Seth

Om bidragsyterne

Seth Godin is the author of 18 international bestsellers that have changed the way people think about work and have been translated into 38 languages - among them Unleashing the Ideavirus, Permission Marketing, Purple Cow, Tribes, The Dip, Linchpin, Poke the Box, and All Marketers Are Liars. He writes the most popular marketing blog in the world and speaks to audiences around the world. He is the founder of the altMBA, the founder and former CEO of Squidoo.com, the former VP of Direct Marketing at Yahoo!, and the founder of the pioneering online startup Yoyodyne. You can learn much more about him at sethgodin.com.

We Are All Weird The Rise of Tribes and the End of Normal

Godin Seth
Heftet / 2015 / Engelsk
Godin Seth
Heftet / 2015 / Engelsk
Nettpris:
200,-
Levering 7-20 dager
Sjekk lagerstatus i butikk
We Are All Weird is Seth Godin's cult classic on celebrating (and marketing to) the individual, now repackaged and relaunchedWorld of Warcrafters, LARPers, Settlers of Catan? Weird.Beliebers, Swifties, Directioners? Weirder.Paleos, vegans, carb loaders, ovolactovegetarians? Definitely weird.Face it. We're all weird.So why are companies still trying to build products for the masses?Why are we still acting like the masses even exist?Weird is the new normal. And only companies that figure that out have any chance of survival. In this book, Seth Godin shows you how.'Read this book slowly and read it again, for the lessons are rich and wise' Jacqueline Novogratz, founder, Acumen
Les mer
Why are companies still trying to build products for the masses? Why are we still acting like the masses even exist? This book answers this question.
InWe Are All Weird, Seth Godin throws conformity's rules out the window and explains that marketers must offer people more choices and interests, giving them more authority to operate in ways that reflect their own unique values. By enabling choice we allow people to survive and thrive.
Les mer

Relaterte produkter

We Are All Weird is Seth Godin's cult classic on celebrating (and marketing to) the individual, now repackaged and relaunchedWorld of Warcrafters, LARPers, Settlers of Catan? Weird.Beliebers, Swifties, Directioners? Weirder.Paleos, vegans, carb loaders, ovolactovegetarians? Definitely weird.Face it. We're all weird.So why are companies still trying to build products for the masses?Why are we still acting like the masses even exist?Weird is the new normal. And only companies that figure that out have any chance of survival. In this book, Seth Godin shows you how.'Read this book slowly and read it again, for the lessons are rich and wise' Jacqueline Novogratz, founder, Acumen
Les mer
Why are companies still trying to build products for the masses? Why are we still acting like the masses even exist? This book answers this question.
InWe Are All Weird, Seth Godin throws conformity's rules out the window and explains that marketers must offer people more choices and interests, giving them more authority to operate in ways that reflect their own unique values. By enabling choice we allow people to survive and thrive.
Les mer

Produktdetaljer

ISBN
9780241209011
Publisert
2015
Utgiver
Vendor
Penguin Books Ltd
Vekt
79 gr
Høyde
180 mm
Bredde
130 mm
Dybde
10 mm
Aldersnivå
P, U, 06, 05
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
112

Forfatter
Godin Seth

Om bidragsyterne

Seth Godin is the author of 18 international bestsellers that have changed the way people think about work and have been translated into 38 languages - among them Unleashing the Ideavirus, Permission Marketing, Purple Cow, Tribes, The Dip, Linchpin, Poke the Box, and All Marketers Are Liars. He writes the most popular marketing blog in the world and speaks to audiences around the world. He is the founder of the altMBA, the founder and former CEO of Squidoo.com, the former VP of Direct Marketing at Yahoo!, and the founder of the pioneering online startup Yoyodyne. You can learn much more about him at sethgodin.com.

Relaterte produkter