Seth Godin examines how companies like Napster and Hotmail have successfully launched idea viruses - a customer-to-customer dialogue. He offers a recipe to creating your own idea virus and shows how businesses can use idea virus marketing to succeed in a world that doesn't want to hear from traditional marketeers anymore.
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Seth Godin examines how companies have successfully launched idea viruses. He offers a recipe to creating your own idea virus and shows how businesses can use idea virus marketing to succeed in a world that doesn't want to hear from traditional marketeers anymore.
Les mer

Produktdetaljer

ISBN
9780743504232
Publisert
2001-03-01
Utgiver
Vendor
Simon & Schuster Audio
Høyde
178 mm
Bredde
111 mm
Aldersnivå
G, P, 01, 06
Språk
Product language
Engelsk
Format
Product format
LydCD

Forfatter