A study of retroscapes, commercial environments that evoke past times and places, a ubiquitous manifestation of modern marketing. It covers an array of retailing milieux, in a number of different countries, at a variety of spatial scales, and from various evaluative perspectives, both pro and con.

Exhibits, Introduction: Boats Against the Current, 1. No Then There: Of Time, Space, and the Market, Part I: Micro Retroscapes, 2. Bespectacled and Bespoken: Gazing from Throne Zone to Five O’Clock and Head, 3. The Sims and the Retro Future, 4. Corsets, Silk Stockings, and Evening Suits: Retro Shops and Retro Junkies, 5. Comeback for the Craic: A Literary Pub Crawl, 6. Allegorizing the Demise of a Utopian Retroscape: Every Piano Tells a Story, Part II : Meso Retroscapes, 7. Roadside Retroscape: History and the Marketing of Tourism in the Middle of Nowhere, 8. Huntington Beach: The (Re?)Making of Surf City, 9. Travels in Retroreality, 10. Time Travels in Retrospace: Unpacking my Grandfather’s Trunk—Some Introspective Recollections of Life on the Brule, 11. The Moment of Infinite Fire, Part III: Macro Retroscapes, 12. The Lure of Paradise: Marketing the Retro-Escape of Hawaii, 13. Contemporary Haute Cuisine in France: When French Chefs Are Paying Their Tributes to the Past, 14. Retrospecting Retroscapes: Form and Function, Content and Context, 15. The Catalog and the Web Page: An Existential Tension?, 16. Once Upon a Marketplace, Conclusion: What Time Is This Place?, 17. What’s Past Is Prologue: Retroscapes in Retrospect, About the Editors and Contributors, Index