This book is written for current and future general managers who have or will have overall responsibility for a business. The authors provide a set of frameworks, tools, and concepts to build this capability.

Business Strategy. Competitive Advantage. Internal Context: Organization Design. Organization and Competitive Advantage. External Context: Industry Analysis. The Spectrum of Competition and Niche Markets. Competition in Concentrated Markets. Entry and the Advantage of Incumbency. Creating and Capturing Value in the Value Chain. Strategic Management in a Changing Environment. Strategy in Markets with Demand--Side Increasing Returns. Globalization and Strategy. Corporate Strategy: Managing for Value in a Multibusiness Company. The Strategy Process. Appendix. Credits. Index.