Emphasizes strategic management topics supported by strategy concepts and techniques. This work focuses on the central themes of globalization, ecommerce, information technology, and speed and continuous improvement. An assortment of "Business Week" cases are also woven into the text.

Part One:Overview of Strategic Management Chapter 1:Strategic Management Part Two:Strategy Formulation Chapter 2:Defining the Company's Mission and Social Responsibility Chapter 3:The External Environment Chapter 4:The Global Environment: Strategic Considerations for Multinational Firms Chapter 5:Internal Analysis Chapter 6:Formulating Long-Term Objectives and Grand Strategies Chapter 7:Strategic Analysis and Choice in Single or Dominant-Product Businesses:Building Sustainable Competitive Advantages Chapter 8:Strategic Analysis and Choice in the Multibusiness Company:Rationalizing Diversififcation and Building Shareholder Value Part Three:Strategy Implemention Chapter 9:Implementing Strategy Through Short Term Objectives, Functional Tactics, Reward System, and Employee Empowerment Chapter 10: Implementing Strategy: Structure, Leadership and Culture Chapter 11: Strategic Control and Continuous Improvement Guide to Strategic Management Case Analysis Part IV.Cases Section A: Business Week Cases 1. Ryanair: Europe's Southwest? 2. UPS vs. FedEx: Ground Wars 3. Wine Wars 4. Sun Microsystems 5. Best Buy Enters the PC Market 6. Carly Fiorina's Proposal: Merge HP & Compaq 7. Compaq If the H-P Merger Falls Through 8. Telecom Meltdown 9.Motorola 10.Nokia 11. AT&T: Is This the Beginning of the End? 12. AOL-Time Warner 13. Rethinking the Internet 14. Microsoft's Great Web Offensive 15. Excite@Home 16.Cisco 17. Ebay 18.Ford 19. Volkswagen 20. Hyundai Gets Hot 21. GM-Daewoo Deal 22. Tyco (A) 23. Tyco (B): Tyco's About Face 24. Pearson PLC 25. MTV Goes Global Section B: Traditional Cases 26. Toys-R-Us [A] in the Online Toy Business Toys-R-Us [B] Forms an Online Alliance 27. WalMart Stores, Inc.: Strategies for Dominance in the New Millennium 28. Kmart Corporation [A]: Seeking Customer Acceptance Kmart [B]: Bankruptcy 2002 29. Moss Adams LLP 30. Napster and MP3: Redefining the Music Industry 31. Colorado Creative Music 32. Green Mountain Coffee Roasters [A] 33. easyJet: The Web's Favorite Airline 34. The North Face, Inc. [A] The North Face, Inc. in 2000 [B] 35. Swatch and the Global Watch Industry 36. The Wall Street Journal: Print vs. Interactive 37. USA Today: The Nation's Newspaper and the World's Online News Source 38. DoubleClick, Inc. 39. Avid Technology, Inc. 40. ZAP and the Electric Vehicle Industry 41. Battle in the Air [A]: Intrinsic and China's Wireless Industry 42. Robin Hood 43. The Kimpton Hotel and Restaurant Group 44. R. David Thomas, Entrepreneur: The Wendy's Story Wendy's [B]: Returning to Its Entrepreneurial Roots? 45. Frisbie Tool & Die 46. ABB in the New Millennium: New Leadership, New Strategy, New Organization 47. Hewlett-Packard's Home Products Division in Europe (1996-2000) 48. Philip Condit and the Boeing 777: From Design and Development to Production and Sales 49. The Comeback of Caterpillar, 1985-2001 50. Kikkoman Corporation: Market Maturity, Diversification, and Globalization