Frank T. Rothaermel wrote Strategic Management 6e from the ground up because the world has changed dramatically since 5e was published (in January 2020). Events such as the COVID-19 pandemic, social justice movements, war, and disenchantment with the economic system profoundly impact how leaders run companies in their quest for competitive advantage. Rothaermel 6e synthesizes and integrates conceptual frameworks, empirical research, and practical applications with current real-world examples to help students make sense of a fast-changing and complex world. Rothaermel 6e is industry-leading in diversity and inclusion by featuring leaders with different backgrounds and companies that today’s students can relate to and thus internalize the knowledge acquired. The new 6e prepares students with the foundation they need to understand how companies gain and sustain competitive advantage while developing skills to become successful leaders capable of making well-reasoned strategic decisions. As sole author, Rothaermel continues to provide an unmatched tight linkage between the concepts and cases, resulting in engaging and enjoyable content.
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PART ONE: ANALYSIS CHAPTER 1: What Is Strategy? CHAPTER 2: Strategic Leadership: Managing the Strategy Process CHAPTER 3: External Analysis: Industry Structure, Competitive Forces, and Strategic Groups CHAPTER 4: Internal Analysis: Resources, Capabilities, and Core Competencies CHAPTER 5: Shared Value and Competitive Advantage PART TWO: FORMULATION CHAPTER 6: Business Strategy: Differentiation, Cost Leadership, and Blue Oceans CHAPTER 7: Business Strategy: Innovation, Entrepreneurship, and Platforms CHAPTER 8: Corporate Strategy: Vertical Integration and Diversification CHAPTER 9: Corporate Strategy: Strategic Alliances, Mergers and Acquisitions CHAPTER 10: Global Strategy: Competing Around the World PART THREE: IMPLEMENTATION CHAPTER 11: Organizational Design: Structure, Culture, and Control CHAPTER 12: Corporate Governance, Business Ethics, and Business Models PART FOUR: MINICASES HOW TO CONDUCT A CASE ANALYSIS
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Produktdetaljer
ISBN
9781266191862
Publisert
2023-03-17
Utgave
6. utgave
Utgiver
Vendor
McGraw-Hill Education
Vekt
864 gr
Høyde
254 mm
Bredde
203 mm
Dybde
23 mm
Aldersnivå
U, 05
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
626
Forfatter