Strategic Innovation demonstrates to students how to create and appropriate value using new game strategies to gain competitive advantage. The book shows that innovation is not simply about developing new technologies into new products or services, but often, about finding new models for doing business in the face of change.

Part 1: Introduction 1. Introduction to New Game Strategies and Overview 2. Assessing the Profitability Potential of a Strategy 3. The Long Tail and New Games Part 2: Strengths and Weaknesses 4. Creating and Appropriating Value in the Face of New Games 5. Resources and Capabilities in the Face of New Games 6. First-mover Advantages and Disadvantages 7. Implementation of New Game Strategies Part 3: Opportunities and Threats 8. Disruptive Technologies as New Games 9. Globalization Through New Games 10. New Game Environments and the Role of Governments 11. Coopetition and Game Theory Part 4: Applications 12. Entering a New Business Using New Games 13. Strategy Frameworks Part 5: Cases Case 1: New World Invades France’s Wine Terroir Case 2: Sephora Takes on America Case 3: Netflix: Responding to Blockbuster, Again Case 4: Threadless in Chicago Case 5: Pixar Changes the Rules of the Game Case 6: Lipitor: The World’s Best-Selling Drug Case 7: New Belgium: Brewing a New Game Case 8: Botox: How Long Would the Smile Last? Case 9: Ikea Lands in the New World Case 10: Esperion: Drano for Your Arteries? Case 11: Xbox 360: Will the Second Time Be any Better? Case 12: The Nintendo Wii: A Game-Changing Move