Introduction                                                                                                    ix Lesson 1      How an eBay Auction Works                                                  1         What eBay Is................................................................ 1         Who Uses eBay?........................................................... 1         How an eBay Auction Works......................................... 2         Understanding eBay’s Fees.......................................... 3 Lesson 2      Creating a New Auction Listing                                              5         Before You List: Do Your Homework............................. 5         Creating an Auction Listing–The Easy Way.................. 6         Creating an Auction Listing with More Options............. 7 Lesson 3      Selecting the Most Effective Listing Enhancements               9         Evaluating eBay’s Listing Enhancements and Fees...... 9         Choosing the Most Cost-Effective Listing Enhancements... 10 Lesson 4      Setting the Right Price                                                         13         Setting a Low Starting Price....................................... 13         Setting a High-Enough Price to Cover Your Costs....... 14         Price at the Breaks..................................................... 14         Using a Reserve Price................................................. 14         Adding a Buy It Now Price........................................... 15 Lesson 5      Determining the Timing of Your Auction                               17         Why Sniping Is a Factor.............................................. 17         Choosing the Right Time of Day.................................. 17         Choosing the Right Day of the Week.......................... 18 Lesson 6      Automating Auction Listings with Turbo Lister                     19         Why You Need to Automate Your Auction Listings...... 19         Downloading and Installing Turbo Lister.................... 19         Creating Listings with Turbo Lister............................. 20         Uploading Your Turbo Lister Listings........................... 20 Lesson 7      Shooting Effective Product Photos                                       23         Why Product Photos Are Important............................ 23         Setting Up Your Photo Studio..................................... 23         Taking Quality Product Photographs........................... 24         Editing Your Digital Photos.......................................... 24 Lesson 8      Calculating Shipping and Handling Charges                        25         Choosing a Shipping Service....................................... 25         Determining Actual Shipping Charges......................... 25         Calculating a Flat Shipping Fee................................... 26         Adding a Handling Fee................................................ 26 Lesson 9      Accepting Credit Card Payments with PayPal                      27         Why You Need to Accept Credit Card Payments......... 27         How PayPal Works...................................................... 27         Using PayPal in Your eBay Auctions............................ 28         Paying for PayPal........................................................ 28 Lesson 10    Managing Your Auctions                                                       29         Tracking the Progress of Your Auctions with My eBay. 29         Contacting the Winning Bidder................................... 30         Using Third-Party Auction Management Tools............. 31         Leaving Feedback for Your Buyers.............................. 31 Lesson 11    After the Sale: Packing and Shipping                                   33         Assembling Essential Packing Supplies....................... 33         Choosing the Right Shipping Container...................... 34         Packing and Sealing the Box....................................... 34         Creating a Prepaid Shipping Label.............................. 35 Lesson 12    Planning for Business Success                                             37         Why You Need a Business Plan.................................. 37         The Components of a Successful Business Plan......... 37         Writing Your eBay Business Plan................................ 38         Putting Your Plan to Use............................................. 38 Lesson 13    Doing Market Research                                                        39         Why Market Research Is Useful.................................. 39         Where to Find eBay Market Research......................... 39         How to Use Research Data in Your eBay Business..... 40 Lesson 14    Determining What Products to Sell                                      41         Selling What You Know............................................... 41         Specializing in a Specific Product Category................. 42         Selling Higher-Priced–and Higher-Profit–Items......... 42         Focusing on Sales Volume.......................................... 42 Lesson 15    Locating and Purchasing Inventory                                     43         Where to Find Sources for Different Types of Merchandise  43         Finding Reliable Suppliers for Your Inventory.............. 44         Purchasing Your Inventory–Cost Effectively............... 44 Lesson 16    Managing Your Inventory                                                     45         Increasing Inventory Turns......................................... 45         Establishing an Inventory Management System......... 45         How to Effectively Manage Your eBay Inventory......... 46 Lesson 17    Setting Up an Accounting System                                        47         Why Record Keeping Is Important.............................. 47         Tracking Revenues, Expenses, and Profit................... 47         Choosing an Accounting Program–and Working with an  Accountant         48 Lesson 18    Calculating Profit and Loss                                                  49         Calculating Gross Revenue......................................... 49         Calculating Gross Profit............................................... 49         Calculating Net Profit.................................................. 50 Lesson 19    Promoting Your Business                                                     51         Linking to Your Other Auctions.................................... 51         Creating an Email Mailing List..................................... 52         Using Google AdWords............................................... 52 Lesson 20    Growing Your Business                                                        53         Launching an eBay Store............................................ 53         Selling on Half.com and eBay Express........................ 54Creating Your Own E-Commerce Website        55  TOC, 0789737922, 3/12/08  

DVD includes: *6+ hours of video instruction *Demonstrations of essential eBay techniques *Features that can be learned in less than Fifteen minutes Best-selling author and eBay expert Michael Miller presents easy, practical advice and instructions for selling on eBay and launching a successful eBay business. Click play to follow along as Miller walks you through the steps necessary for eBay success! all you need to do is watch! Want to start selling on eBay? Want to turn your eBay sales into a profitable business? Then this DVD is for you! In 20 in-depth video lessons, eBay expert Michael Miller shows you all you need to start making money on eBay--and launch your own eBay business. Starting a Successful eBay Business shows you the easy way to become a successful eBay seller: just watch! You'll master eBay at your own pace--and get specific answers and solutions immediately, whenever you need them. These practical videos cover basic eBay selling, advanced selling techniques, and all the steps necessary to create a thriving eBay business. From simple auction listings to business plans to promoting your merchandise on the Web, everything you need to know is here--just sit back and watch! Looking for a better way to master today's rapidly changing technologies? Want expert help, but don't have the time or energy to read a book? Can't find classroom training worth the money? Discover LiveLessons: self-paced, personal video instruction from the world's leading experts. *LiveLessons is a six-hour video course organized into bite-sized, self-contained sessions--you'll learn key skills in as little as ten minutes! *Each session begins with well-defined learning objectives and ends with comprehensive summaries, which help you track your progress. *Follow along as your instructor shows exactly how to get great results in your real-world environment. Michael Miller is an experienced eBay seller and writer. He has authored more than 80 non-fiction books over the past two decades, including Absolute Beginner's Guide to eBay, Easy eBay, eBay Auction Templates Starter Kit, Tricks of the eBay Masters, Tricks of the eBay Business Masters, and Making a Living with Your eBay Business. He is known for his casual, easy-to-read writing style and his ability to explain a wide variety of complex topics to an everyday audience. His eBay ID is trapperjohn2000; his website is located at www.molehillgroup.com. $39.99 U.S. / $43.99 CANADA / GBP28.99 Net UK eBay Business System Requirements *Operating System: Windows 98, 2000, XP, or Vista *Multimedia: DVD drive, 1024 x 768 or higher display, and sound card with speakers *Computer: 500MHz or higher, 128MB RAM or more mylivelessons.com informit.com/que

Video course that shows aspiring eBay sellers how to sell on eBay, and how to start up a well-planned eBay business More and more sellers are recognizing the business potential of the eBay marketplace More than 600,000 sellers currently run their own eBay stores; hundreds of thousands of sellers are generating a part-time or full-time income from their eBay businesses Every day thousands of new sellers enter the eBay marketplace in the hope of establishing their own successful eBay businesses