Most strategies are too long and boring. Far too many contain language that most of us can’t understand. Bestselling business author Kevin Duncan has read over 500 business books, and much of that wisdom is celebrated in this 5th anniversary edition. Here he covers seven of the most common strategic areas: commercial, brand, customer, sales, people, innovation, and communication. His trademark no-bullshit approach debunks strategic nonsense and provides any strategist with a brilliant handbook to generate smart strategy at any time.
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Bestselling business author Kevin Duncan has read over 500 business books, and much of that wisdom is celebrated in this 5th anniversary edition. He covers seven of the most common strategic areas.

Produktdetaljer

ISBN
9781911687221
Publisert
2022-05-19
Utgave
2. utgave
Utgiver
Vendor
Lid Publishing
Høyde
180 mm
Bredde
120 mm
Aldersnivå
P, 06
Språk
Product language
Engelsk
Format
Product format
Innbundet
Antall sider
128

Forfatter

Om bidragsyterne

Kevin Duncan is a business adviser and marketing expert and is one of the UK’s bestselling business authors. He has written over 20 books, which have sold over 250,000 copies and been translated into over 17 languages. Kevin is British and is based in the UK.