"Kevin Duncan must be stopped. He makes tricky things clear and simple: easy to grasp and easy to apply. The Smart Strategy Book is his latest attempt to put the rest of us who write on business and marketing out of a job. Don't buy this book!" --Mark Earls, author of Copy, Copy, Copy "Kevin has an uncanny ability to make the complex seem simple. This book is packed with immediately useful advice." --Graeme Adams, Head of Media, BT Group "You've got to love any book that starts by stating that 'strategy is not a series of impenetrable charts or a drawing of the Parthenon populated by adjectives.' Kevin's book grabs you by the throat and never lets go. If you own one book on strategy, make it this one." --Laurence Green, Executive Partner, MullenLowe London