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Michael Masterson has developed a loyal following of more than 250,000 subscribers with Early to Rise (www.EarlyToRise.com), an e-newsletter published by Agora, Inc. Throughout his remarkably successful business career, Masterson has been a partner in two businesses that grew beyond $100 million, two more that exceeded $50 million, and at least a dozen that surpassed the $10 million mark. He is also the author of the New York Times, Wall Street Journal, and Amazon.com bestsellers Seven Years to Seven Figures, Automatic Wealth, and Automatic Wealth for Grads . . . and Anyone Else Just Starting Out (all from Wiley), and Confessions of a Self-Made Multimillionaire. Subscribe to Michael Masterson's daily e-zine at www.EarlyToRise.com.Foreword xi
Acknowledgments xiii
About the Author xv
PART ONE Being All That You Can Be 1
INTRODUCTION The Very Best Job in the World 3
CHAPTER 1 Getting to the Next Level 13
CHAPTER 2 Why Employee Size Matters: A Different Way of Measuring the Four Stages 23
CHAPTER 3 Becoming a Five-Star Business Genius 31
PART TWO Stage One: Infancy 41
CHAPTER 4 The Supremacy of Selling 43
CHAPTER 5 Your Optimum Selling Strategy and the Four Fundamental Secrets of Selling Your First Product 67
CHAPTER 6 Mastering the Copy Side of Selling 91
CHAPTER 7 Secondary—Yet Important—Priorities for Stage One Businesses 109
CHAPTER 8 A Quick Review of the Problems, Challenges, and Opportunities Faced by the Stage One Entrepreneur 121
PART THREE Stage Two: Childhood 129
CHAPTER 9 From $1 Million to $10 Million and Beyond: How to Break through the One-Product-Company Syndrome 131
CHAPTER 10 Innovation—the Key to Second-Stage Growth 147
CHAPTER 11 Speed: Putting Ready, Fire, Aim into Your Business 167
CHAPTER 12 Getting Ready 181
CHAPTER 13 What Are You Waiting For? Start Firing Already! 195
CHAPTER 14 Aiming the Product 205
CHAPTER 15 Aiming the Marketing, Part 1: A Quick Crash Course 219
CHAPTER 16 Aiming the Marketing, Part 2: Understanding the Buying Frenzy 239
CHAPTER 17 Ready, Fire, Aim in Action 259
CHAPTER 18 A Quick Review of the Problems, Challenges, and Opportunities Faced by the Stage Two Entrepreneur 271
PART FOUR Stage Three: Adolescence 279
CHAPTER 19 Making the Stage Three Transformation 281
CHAPTER 20 Changing into a Corporate Leader 295
CHAPTER 21 Filling Your Stage Three Business with Stars and Superstars 307
CHAPTER 22 Bottlenecks, Bureaucracy, and Politics 321
CHAPTER 23 A Quick Review of the Problems, Challenges, and Opportunities Faced by the Stage Three Entrepreneur 333
PART FIVE Stage Four: Adulthood 339
CHAPTER 24 The Last Big Change 341
CHAPTER 25 Acting as Your Company's Main Investor 349
Afterword 357
Notes 361
Index 365
Praise for READY, FIRE, AIM
“This is an extraordinary book—full of practiced, proven strategies and techniques to help you make more sales and greater profits than you ever imagined possible.”
—Brian Tracy, author of The Way to Wealth
“Wow! A powerhouse book packed with tried and tested street-smart wisdom. I’m impressed!”
—Dr. Joe Vitale, author of The Attractor Factor
“Michael Masterson’s Ready, Fire, Aim hits the mark—dead center. Masterson describes the phases of a business in a very helpful and perceptive way. No matter where you are in your business career … just starting out or already at the $50 million level … you’ll better understand the challenges you face. And you’ll get some bull’s-eye insights about how to overcome them.”
—Bill Bonner, founder and President of Agora Inc.
“Ready, Fire, Aim is vintage Michael Masterson. Every sentence in the book is on the mark —stuff you can use right now, today, to accelerate your climb to the top of the financial ladder. What sets Masterson apart from most of the gurus who write about how to do it is that he’s actually done it — over … and over … and over again. The number of successful businesses he’s built is no less than astonishing. Every serious entrepreneur needs to avail himself of the information in this book.”
—Robert Ringer, author of To Be or Not to Be Intimidated?
Ready, Fire, Aim is both an attitude and a method that self-made multimillionaire and bestselling author Michael Masterson follows to achieve success in business. It’s helped him build and grow dozens of multimillion-dollar businesses, including one whose revenues reached $135 million and another still growing at $300 million.
Now, with Ready, Fire, Aim, Masterson reveals how you can use his approach to achieve unprecedented entrepreneurial success and enjoy life to its fullest. Written in a straightforward and accessible style, this engaging guide will prepare you to:
- Start a business from scratch and make it profitable quickly
- Keep a growing business growing as revenues climb from a million to tens of millions to hundreds of millions
- Get other people to do almost all the hard work for you, so you are free to do only the fun stuff
- Position yourself as an indispensable business builder, so you can enjoy a big share of the profits even if you are working only part-time
- Duplicate your winning strategy in several businesses, so you never have to worry about “needing” any one of them
It takes more than money to build a profitable business—it takes a unique set of skills and strategies. With Ready, Fire, Aim, you’ll discover how to develop these essential entrepreneurial skills and use them to vastly improve any business endeavor.