Public Relations and the Power of Creativity Strategic Opportunities, Innovation and Critical Challenges
Produktdetaljer
Om bidragsyterne
Sarah Bowman is a Senior Lecturer at Northumbria University, UK. Her research interest include public affairs, ethical practice, competencies, and visual, spatial and affective practice.Adrian Crookes is the Programme Director for the Communications and Media courses at London College of Communication, University of Arts London, UK, which includes advertising, media communications, media cultures, and public relations at undergraduate and postgraduate levels. Øyvind Ihlen is a Professor in the Department of Media and Communication (IMK) at the University of Oslo, Norway. His research focuses in particular on the strategic communication of political issues. Stefania Romenti is Associate Professor and Chair in Strategic Communication at Università IULM, Milan, Italy and Adjunct Professor of Communication Measurement at IE Business School, Madrid, Spain. Her research interests include communication measurement, reputation management and stakeholder engagement.This volume contains 12 chapters drawn from a EUPRERA (European Public Relations Education and Research Association) conference held in London in 2017, on the topic of creative thinking in public relations management. Scholars from Europe and the US address aspects related to leadership, ethics, and creativity, including the corporate value of listening, ethical leadership and interpersonal communication competence, and leadership communication; knowledge and collaboration for fostering creativity, including the role of trust and intrinsic motivation in enhancing participation and creativity in crowdsourcing communities, the influence of knowledge transfer on the development of creativity in education for public relations, the co-creation of knowledge for innovation and public relations in multi-stakeholder projects, and collaborative creativity in public relations; and new creative approaches to public relations, with discussion of culture and public relations, a design-thinking approach to visual communication, examples of award-winning campaigns illustrating creativity in public relations, a co-creative model for communication and dissemination, and visual methods for strategic internal communication management.
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