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No BS Marketing to Seniors and Leading Edge Boomers

Kennedy, Dan Kessler Chip
Heftet / 2012 / Engelsk

Produktdetaljer

ISBN
9781599184500
Publisert
2012-11-29
Utgiver
Entrepreneur Press; Entrepreneur Press
Vekt
377 gr
Høyde
229 mm
Bredde
158 mm
Dybde
15 mm
Aldersnivå
G, 01
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
240

Forfatter
Kennedy, Dan
Kessler Chip

Om bidragsyterne

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

No BS Marketing to Seniors and Leading Edge Boomers

Kennedy, Dan Kessler Chip
Heftet / 2012 / Engelsk
Kennedy, Dan Kessler Chip
Heftet / 2012 / Engelsk
Nettpris:
276,-
Levering 7-20 dager
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Go Where the Money Is

BOOMERS & SENIORS:

  • Hold over 50% of the nation’s wealth and more of its discretionary spending
  • 46% have net worths exceeding $2-million
  • Hold $1 out of every $2 available to advertisers, marketers, merchants, and service providers

This is not a book about social good or business excellence or broad, big, sweeping ideas. It is a manual about getting money from those who have it and are, given reason and their interests met, very willing to spend it —on just about everything, and more of it, at higher average prices than any other consumers.

Covers:

  • What leading-edge boomers and seniors buy and why they buy it: the diversity and amount of their spending will surprise you
  • Opportunities with The Affluent and The Still-Working: while 10,000 retire every day, 72% of boomers plan to keep working past age 65
  • The power of profiling: learn how to sub-divide this market, develop the profile of your ideal customer within this demographic, and use it profitably
  • The New American Family: 2 and 3 generations under one roof: what does this mean to your business?
  • The 10 best advantages of marketing to boomers and seniors and how to leverage them: Capitalize on conditioned behaviors and imbedded commands
  • How to incorporate the power of…frame of reference, familiarity, classic credibility, fear and stress reduction, aspirations, and ambition in your advertising, marketing, and selling
  • Lessons from and secrets of: AARP, Disney, Playboy, psychics and mentalists, 7-figure income financial advisors, dentists and lawyers, the mattress store with prices starting 6X the national price average, the J. Crew Co., Facebook, Coke vs. Pepsi, and others
    • Les mer
    For the next 20 years, roughly 10,000 citizens will hit medicare eligibility each and every day. Understanding their attitudes, interests, spending patterns, buying preferences and the emerging opportunities for profiting by targeted development and marketing of products and services to them is vital to the forward thinking entrepreneur and market
    Les mer

    Relaterte produkter

    Go Where the Money Is

    BOOMERS & SENIORS:

    • Hold over 50% of the nation’s wealth and more of its discretionary spending
    • 46% have net worths exceeding $2-million
    • Hold $1 out of every $2 available to advertisers, marketers, merchants, and service providers

    This is not a book about social good or business excellence or broad, big, sweeping ideas. It is a manual about getting money from those who have it and are, given reason and their interests met, very willing to spend it —on just about everything, and more of it, at higher average prices than any other consumers.

    Covers:

  • What leading-edge boomers and seniors buy and why they buy it: the diversity and amount of their spending will surprise you
  • Opportunities with The Affluent and The Still-Working: while 10,000 retire every day, 72% of boomers plan to keep working past age 65
  • The power of profiling: learn how to sub-divide this market, develop the profile of your ideal customer within this demographic, and use it profitably
  • The New American Family: 2 and 3 generations under one roof: what does this mean to your business?
  • The 10 best advantages of marketing to boomers and seniors and how to leverage them: Capitalize on conditioned behaviors and imbedded commands
  • How to incorporate the power of…frame of reference, familiarity, classic credibility, fear and stress reduction, aspirations, and ambition in your advertising, marketing, and selling
  • Lessons from and secrets of: AARP, Disney, Playboy, psychics and mentalists, 7-figure income financial advisors, dentists and lawyers, the mattress store with prices starting 6X the national price average, the J. Crew Co., Facebook, Coke vs. Pepsi, and others
    • Les mer
    For the next 20 years, roughly 10,000 citizens will hit medicare eligibility each and every day. Understanding their attitudes, interests, spending patterns, buying preferences and the emerging opportunities for profiting by targeted development and marketing of products and services to them is vital to the forward thinking entrepreneur and market
    Les mer

    Produktdetaljer

    ISBN
    9781599184500
    Publisert
    2012-11-29
    Utgiver
    Entrepreneur Press; Entrepreneur Press
    Vekt
    377 gr
    Høyde
    229 mm
    Bredde
    158 mm
    Dybde
    15 mm
    Aldersnivå
    G, 01
    Språk
    Product language
    Engelsk
    Format
    Product format
    Heftet
    Antall sider
    240

    Forfatter
    Kennedy, Dan
    Kessler Chip

    Om bidragsyterne

    McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

    Relaterte produkter