No B.S. Marketing to the Affluent No Holds Barred, Take No Prisoners, Guide to Getting Really Rich
Heftet /
2019
/ Engelsk
Produktdetaljer
ISBN
9781599186412
Publisert
2019-07-04
Utgave
3. utgave
Utgiver
Entrepreneur Press; Entrepreneur Press
Høyde
228 mm
Bredde
152 mm
Aldersnivå
G, 01
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
368
Forfatter
Om bidragsyterne
Dan S. Kennedy is a multi-millionaire serial entrepreneur with past and present interests in diverse businesses; a strategic advisor, marketing consultant and coach with a cadre of private clients ranging from exceptionally ambitious entrepreneurs to the CEO’s of companies as large as $1.5-Billion; one of the highest paid direct-response copywriters in the world; a popular professional speaker and seminar leader; and a prolific author. He resides in Phoenix, AZ.
THE SCARY TRUTH: The middle-class consumer population—and their buying power—is massively shrinking. Customers are buying less and in fewer categories.
THE SILVER LINING: It takes no more work to attract customers from the explosively growing Mass-Affluent, Affluent, and Ultra-Affluent populations eager to pay premium prices in return for exceptional expertise, service, and experiences.
THE SILVER LINING: It takes no more work to attract customers from the explosively growing Mass-Affluent, Affluent, and Ultra-Affluent populations eager to pay premium prices in return for exceptional expertise, service, and experiences.
In this new edition of No B.S. Marketing to the Affluent, millionaire maker Dan S. Kennedy shows you how to re-position your business, practice, or sales career to attract customers or clients for whom price is NOT a determining factor. Learn how to sell to those who will always be spending as Kennedy shines the spotlight on the practical strategies used by The Ritz-Carlton, Disney, Harrah’s Entertainment, Dove, AARP, Dr. Oz, Starbucks, Williams-Sonoma, DeBeers, the health and wellness industry and many other fascinating and diverse true-life examples. You'll also discover how to:
- Use 10 surprising emotional buy triggers the affluent find irresistible
- Stop selling products and services and learn how selling aspirations and emotional fulfillment is more profitable
- Use Kennedy's Million-Dollar Marketing System. A step-by-step blueprint comparable to those developed for six-figure clients, ready for do-it-yourself use
- Apply the magic language of “membership” to any business for the affluent... from pizza shops and medical practices to retail stores and pet hotels
Les mer
Sell to the rich! Internationally recognized millionaire-maker Dan Kennedy invites readers to quickly learn to recognize, understand, and market to today’s brand-conscious, affluent consumer. This elite, consumer market compromises 28% of the U.S. population and has become a key demographic for savvy sellers.
Les mer
CONTENTS
Book I: Who Are These People Who Have All the Money?Chapter 1: Why You MUST Move—Now
Chapter 2: Who ARE These People, Anyway?
Chapter 3: The Ultra-Rich: Different From You and Me
Chapter 4: The Question Freud Couldn’t Answer
Chapter 5: Boys Will Be Boys, No Matter Their Age
Chapter 6: Marketing to Affluent LGBTQ Consumers
Chapter 7: Affluent Boomers’ Spending Boom
Chapter 8: Those Who’ve Gone From Poor to Rich
Chapter 9: The ¾-Full Glass
Chapter 10: Peer Deep into Their Souls
Chapter 11: The Affluent E-Factos
Book One Summation
Book II: What Are They Spending Their Money On?
Chapter 12: What Are You a Merchant Of?
Chapter 13: Value in the Eye of the Beholder
Chapter 14: Stop Selling Products and Services
Chapter 15: Indulgences
Chapter 16: Spending on People
Chapter 17: Money Spent on Bling
Chapter 18: Money Spent at Home
Chapter 19: Entertainment Spending and the Experience Economy
Chapter 20: Money Spent on Liberty
Book Two Summation
Book III: How Can I Get Them to Give Me Their Money?
Chapter 21: Connecting with the Affluent Customer You Want
Chapter 22: Affluent Consumer Entrapment
Chapter 23: Using Direct Mail to Reach the Affluent
Chapter 24: Using Social Media to Reach the Affluent
Chapter 25: Using Authority to Attract the Affluent: The Seven Pillars of Authority Marketing
Chapter 26: Using Client Hero Stories
Chapter 27: You Need to Choose Your Words Carefully
Chapter 28: You Need to Choose Your Prices Carefully
Book Three Summation
Book IV: Examples
Book Four Preface: You Have to See It to Believe It
Chapter 29: How a Dentist Transformed His Office Into a Hot Spot for Affluent Patients
Chapter 30: How an Orthodontist Rose Above All Competition
Chapter 31: How an Asset Management Company Increased Revenue 300% Using Information to Attract, Convert, and Retain Affluent Clients
Chapter 32: Money Spent and Education
Chapter 33: How an Optician Repositioned His Business to Attract the Affluent
About the Author
Index
Book I: Who Are These People Who Have All the Money?
Index
Les mer
Who Are These People That Have All The Money?
AND WHERE ARE THEY SPENDING IT?
AND WHERE ARE THEY SPENDING IT?
You demand to know! And this book has the answers. Applying his candid advice and direct-response expertise to the affluent communities you’re dying to earn money from, millionaire maker Dan S. Kennedy presents No B.S. Marketing to the Affluent.
Packed with real-world stories from businesses who’ve come before you and made it—plus tried-and-true tactics from experts like Cindy Cyr and Craig Simpson—Kennedy shows you how to attract the customers and clients for whom price is not a determining factor. You’ll learn how to:
- Create marketing magic inspired by strategies from Ritz-Carlton, Disney, Dove, AARP, Dr. Oz, Starbucks, Williams-Sonoma, and DeBeers, to name a few
- Harness E-Factors—the surprising emotional “buy” triggers that today’s affluent find irresistible
- Craft million-dollar marketing systems with step-by-step instructions and actionable techniques
- Leverage the power of membership programs that apply to any business…from pizza shops and medical practices to retail stores and pet hotels
The time is now to sell to those who will always be spending!
About the AuthorDan S. Kennedy is a strategic advisor, consultant, business coach, and editor of six business newsletters. He directly influences more than one million business owners annually and has a long track record of taking entrepreneurs to seven-figure incomes and multi-millionaire wealth.
Les mer
Author Marketing
Supported with promotion from the Kennedy's No BS Inner Circle, which includes emails to subscribers, member purchase campaigns and teleseminarsTwo-month promotional plan in KIC media that include: 5 print newsletters, social media outreach, and email blasts to their 150,000 subscriber list Teleseminar event around the book's release date Promotion/Communication at KIC's Fall InfoSummit and their Spring SuperConference events
Author backed marketing efforts include: Promotional kits to key influencers that will include galley copies, ready-to-use article/interview to 100,000 member subscribers Email blast to 1m+ business owners, private practice operators, sales professionals, and entrepreneurs Full-page ad in Entrepreneur print and digital magazine (3.1 million readers per month) Email campaign to minimum 340K Entrepreneur subscribers Banner ads on Entrepreneur.com (audience 14 million unique visitors per month) Book excerpts shared on Entrepreneur.com to showcase the each of the chapter’s content with inclusion of CTA to buy the book at the retailers Book cover and text links within related articles and channels on Entrepreneur.com Content campaigns shared via Entrepreneur’s social networks, which total 13 million engaged Digital galleys and press kits via NetGalley sent to top editors, reviewers, bloggers and influential media contacts Instagram spotlight campaign featuring case studies in the book
Supported with promotion from the Kennedy's No BS Inner Circle, which includes emails to subscribers, member purchase campaigns and teleseminars
Author backed marketing efforts include:
Publisher Marketing
Les mer
Produktdetaljer
ISBN
9781599186412
Publisert
2019-07-04
Utgave
3. utgave
Utgiver
Entrepreneur Press; Entrepreneur Press
Høyde
228 mm
Bredde
152 mm
Aldersnivå
G, 01
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
368
Forfatter