Modern Competitive Strategy, 4e focuses on what makes firms successful over time, ultimately within industries that are global in scope. It is meant to be comprehensive yet succinct, discipline-based yet practical, highly general yet applicable to currently emerging industries - all of this, we hope, without sacrificing quality of content or style. It is intended to be appropriate for teaching at all levels—undergraduate, MBA, and EMBA - and to be understandable to students both with and without business experience. To this end, it serves as a relatively complete introduction to strategy as an academic and practical discipline. Furthermore, it is flexible in its fit to course length - module, quarter, or semester.
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INTRODUCTIONChapter 1: What Is Strategy? BUILDING COMPETITIVE ADVANTAGEChapter 2: Competitive AdvantageChapter 3: Industry AnalysisChapter 4: Strategy Over Time: Growth and InnovationSTRATEGY EXECUTION AND STRATEGIC PLANNINGChapter 5: Strategy ExecutionChapter 6: PartneringSTRATEGIC BOUNDARIESChapter 7: Vertical Integration and OutsourcingChapter 8: PartneringEXPANDING THE SCOPE OF THE FIRMChapter 9: Global StrategyChapter 10: New Business DevelopmentChapter 11: Managing the Multibusiness FirmGOVERNING THE FIRMChapter 12: Corporate Governance
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Produktdetaljer
ISBN
9781259181207
Publisert
2015-02-16
Utgave
4. utgave
Utgiver
Vendor
McGraw-Hill Education
Vekt
610 gr
Høyde
231 mm
Bredde
185 mm
Dybde
18 mm
Aldersnivå
U, 05
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
416