This four-volume set focuses on understanding marketing ethics from a management perspective, with an introduction that provides an overview of the literature included in the set as well as identifying directions for future research.

VOLUME ONE: FOUNDATIONS OF MARKETING ETHICS A Model for Ethics in Marketing - Robert Bartels Business and Marketing Ethics as Professional Ethics: Concepts, Approaches and Typologies - Johannes Brinkmann Marketing Managers: Caught in the Middle - E. Raymond Corey Would You Want Your Daughter to Marry a Marketing Man? - Richard N. Farmer Nature and Scope of Marketing Ethics - O. C. Ferrell A Contingency Framework for Understanding Ethical Decision Making in Marketing - O. C. Ferrell and Larry Gresham Ethical and Legal Foundations of Relational Marketing Exchanges - Gregory T. Gundlach and Patrick E. Murphy A General Theory of Marketing Ethics - Shelby D. Hunt and Scott Vitell Fostering Ethical Marketing Decisions - Gene R. Laczniak and Patrick E. Murphy The Growing Responsibilities of Marketing - Robert J. Lavidge The Dangers of Social Responsibility - Theodore Levitt Ethics in Marketing: Problems and Prospects - T. R. Martin Marketing Ethics: A Review with Implications for Managers, Educators and Researchers - Patrick Murphy and Gene R. Laczniak Research on Marketing Ethics: A Systematic Review of the Literature - Alexander Nill and John A. Schibrowsky The Depth Approach - Vance Packard What are the Social and Ethical Responsibilities of Marketing Executives? - James M. Patterson Social Responsibility, Ethics and Marketing Strategy: Closing the Gap between Concept and Application - Donald Robin and Eric Reidenbach Half a Century of Marketing Ethics: Shifting Perspectives and Emerging Trends - Bodo Schlegelmilch and Magdalena Oberseder Laying Foundations for an Emerging Field: A Commentary on Shelby Hunt′s Research on Marketing Ethics - N. Smith Some Thoughts on the Nature of Ethics in Marketing - J. Howard Westing Marketing Ethics-An Overview - Paul Whysall VOLUME TWO: POSITIVE MARKETING ETHICS Judgments of Marketing Professionals about Ethical Issues in Marketing Research: A Replication and Extension - Ishmael P. Akaah and Edward A. Riordan Supervising Unethical Salesforce Behavior - Joseph A. Bellizzi Ethics and Marketing Management: An Empirical Examination - Lawrence B. Chonko and Shelby D. Hunt How Advertising Practitioners View Ethics: Moral Muteness, Moral Myopia, and Moral Imagination - Minette E. Drumwright and Patrick E. Murphy Ethical Behavior and Bureaucratic Structure in Marketing Research Organizations - O. C. Ferrell and Steven J. Skinner Marketing and Machiavellianism - Shelby D. Hunt and Lawrence B. Chonko Ethical Problems of Marketing Researchers - Shelby D. Hunt, Lawrence B. Chonko, and James B. Wilcox Corporate Ethical Values and Organizational Commitment in Marketing - Shelby D. Hunt, Van R. Wood, and Lawrence B. Chonko An Empirical Investigation of a General Theory of Marketing Ethics - Michael A. Mayo and Lawrence J. Marks Consumer Responses to Socially Questionable Corporate Behavior: An Empirical Test - Kenneth E. Miller and Frederick D. Sturdivant An Application and Extension of a Multidimensional Ethics Scale to Selected Marketing Practices and Marketing Groups - Eric R. Reidenbach, Donald P. Robin, and Lyndon Dawson Control System and Task Environment Effects on Ethical Judgment: An Exploratory Study of Industrial Salespeople - Diana C. Robertson and Erin Anderson Institutionalization of Ethics and its Consequences: A Survey of Marketing Professionals - Anusorn Singhapakdi and Scott J. Vitell Antecedents, consequences, and mediating effects of perceived moral intensity and personal moral philosophies - A. Singhapakdi, SJ Vitell, and G.R. Franke Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility - Sen, Sankar and C.B. Bhattacharya, Ethics and Target Marketing: The Role of Product Harm and Consumer Vulnerability - N. Craig Smith and Elizabeth Cooper-Martin VOLUME THREE: NORMATIVE MARKETING ETHICS Societal Marketing and Morality - Andrew Crane and John Desmond Persuasive Advertising, Autonomy, and the Creation of Desire - Roger Crisp Social Contracts and Marketing Ethics - Thomas Dunfee, N. Craig Smith, and William T. Ross, Jr., A Synthesis of Ethical Decision Models for Marketing - O. C. Ferrell, Larry G. Gresham and John Fraedrich Cognitive Moral Development and Marketing - Jerry R. Goolsby and Shelby D. Hunt Frameworks for Analyzing Marketing Ethics - Gene R. Laczniak Normative Perspectives for Ethical and Socially Responsible Marketing - Gene R. Laczniak and Patrick E. Murphy Distributive Justice: Pressing Questions, Emerging Directions, and the Promise of Rawlsian Analysis - Gene R. Laczniak and Patrick E. Murphy Exonerating Unethical Marketing Behaviors: A Diagnostic Framework - Oswald Mascarenhas Character and Virtue Ethics in International Marketing: An Agenda for Managers, Researchers and Educators - P. E. Murphy Global Marketing Ethics: A Communicative Approach - Alexander Nill A Paradigm for Development and Promulgation of a Global Code of Marketing Ethics - Kumar C. Rallapalli Searching for a Place to Stand: Toward a Workable Ethical Philosophy for Marketing - Donald P. Robin and R. Eric Reidenbach Ethical Guidelines for Marketing Practice: A Reply to Gaski and Some Observations on the Role of Normative Marketing Ethics - N. Craig Smith Marketing Strategies for the Ethics Era - N. Craig Smith A Contextualist Proposal for the Conceptualization and Study of Marketing Ethics - Craig Thompson Ethical Theory, Societal Expectations and Marketing Practices - Clarence C. Walton VOLUME FOUR: ETHICAL ISSUES IN MARKETING The Image of Advertising Truth: Is Being Truthful Enough? - Boris W. Becker Marketing, Ethics, and Morality - George G. Brenkert Marketing to Inner-City Blacks: PowerMaster and Moral Responsibility - George G. Brenkert Consumer Online Privacy: Legal and Ethical Issues - Eve Caudill and Patrick E. Murphy Company Advertising with a Social Dimension: The Role of Noneconomic Criteria - Minette E. Drumwright A Method for Evaluating the Ethics of Fear Appeals - Charles R. Duke et al A Framework for Personal Selling and Sales Management Ethical Decision Making - O. C. Ferrell, Mark W. Johnston and Linda Ferrell Marketing and the Notion of Well-Being - Paul Gibbs Mirror, Mirror on the Wall What′s Unfair in the Reflections on Advertising? - Morris B. Holbrook Deception in marketing research: Ethical, Methodological, and Disciplinary Implications - Allan J. Kimmel and N. Craig Smith What Consumerism Means for Marketers - Phillip Kotler The Morality (?) of Advertising - Theodore Levitt Ethics in Personal Selling and Sales Management: A Review of the Literature Focusing on Empirical Findings and Conceptual Foundations - Nicholas McClaren An Ethical Basis for Relationship Marketing: A Virtue Ethics Perspective - P. E. Murphy, G. R. Laczniak and G. Wood, The Distorted Mirror: Reflections on the Unintended Consequences of Advertising - Richard W. Pollay Here′s the Beef: Factors, Determinants, and Segments in Consumer Criticism of Advertising - Richard W. Pollay and Banwari Mittal Ethical Issues in Marketing Strategy and Implementation - John A. Quelch and N. Craig Smith Marketing to the Poor: An Integrative Justice Model for Engaging Impoverished Market Segments - Nicholas J. C. Santos and Gene R. Laczniak Ethics and Public Policy Implications of Research on Consumer Well-Being - M. Joseph Sirgy Ethics in Marketing Research: Their Practical Relevance - Alice M. Tybout and Gerald Zaltman The role of religiosity in business and consumer ethics: A review of the literature - S. J. Vitell VOLUME FIVE: NEW AND EMERGING ISSUES IN MARKETING Marketing with Integrity: Ethics and the Service-Dominant Logic for Marketing - Abela and Murphy ′Says Who?!′ How the Source of Price Information and Affect Influence Perceived Price (Un)fairness - Margaret C. Campbell Doing Better at Doing Good: When, Why and How Consumers Respond to Corporate Social Initiatives, - C. B. Bhattacharya and Sankar Sen The Biasing Health Halos of Fast Food Restaurant Health Claims: Lower Calorie Estimates and Higher Side-Dish Consumption Intentions - Pierre Chandon and Brian Wansink, Nudge Your Customers Toward Better Choices - Daniel G. Goldstein et al How Mainstream Consumers Think About Consumer Rights and Responsibilities - Paul C. Henry Ethical Decisions and Response Mode Compatibility: Weighting of Ethical Attributes in Consideration Sets Formed by Excluding Versus Including Product Alternatives - Julie R. Irwin and Rebecca W. Naylor Why We Boycott: Consumer Motivations for Boycott Participation - Jill Gabrielle Klein, N. Craig Smith and Andrew John Ethical Beliefs and Information Asymmetries in Supplier Relationships - Kelly D. Martin and Jean L. Johnson Commercializing Social Interaction: The Ethics of Stealth Marketing - Kelly D. Martin, and N. Craig Smith The Dishonesty of Honest People: A Theory of Self-Concept Maintenance - Nina Mazar, On Amir and Dan Ariely Moral Identity and Judgments of Charitable Behaviors, - Americus Reed, Karl Aquino and Eric Levy Placebo Effects of Marketing Actions: Consumers May Get What They Pay For - Baba Shiv, Ziv Carmon, and Dan Ariely Marketing′s Consequences: Stakeholder Marketing and Supply Chain Corporate Social Responsibility - N. Craig Smith, Guido Palazzo and C. B. Bhattacharaya Consumer ethics research: Review, synthesis and suggestions for the future - S. J. Vitell