The book is best suited as a resource for students in seminars dealing with marketing's role in society. It provides general philosophies for marketing practitioners, teachers, and researchers to explore and evaluate, and offers specific criteria for practicing marketing with positive quality of life consequences.

Preface Introduction Conceptual Foundtions Measuring Marketing Contribution to Quality-of-Life by A. Coskun Samli, M. Joseph Sirgy, and Lee Meadow A General Systems Framework for Quality-of-Life by Kent L. Granzin Macromarketing and the Quality-of-Life by George Fisk Social, Economic, and Philosophical Constraints Ethics, Marketing, and Quality-of-Life by Geraldine Fennell Systems Ecology, Marketing, and Quality-of-Life by Robert H. Giles, Jr. Growth Without Limits: A Marketing Perspective on Twenty-First Century Quality-of-Life by Ben M. Enis Symbolism, Consumption, and the Quality-of-Life by William Leiss and Stanley J. Shapiro Special Issues and Some Application Areas Income and the Quality-of-Life Interface by William Lazer Retailing and the Quality-of-Life by Stanley C. Hollander International Marketing and the Quality-of-Life by V.H. Kirpalani Tourism, Marketing, and the Quality-of-Life by J.R. Brent Ritchie Leisure, Quality-of-Life and Marketing by Jerome B. Kernan and Lynette S. Unger Integration of Applied Behavior Analysis and Social Marketing by E. Scott Geller and James G. Nimmer The Elderly Market and Life Satisfaction: An Opportunity for Renewed Marketing by Phillip D. Cooper Conclusions and Future Outlook Relationships Between Life Satisfaction and Consumer Satisfaction by Ralph L. Day The Growth of the Marketing Discipline in Relation to Quality-of-Life: A General Systems Perspective by M. Joseph Sirgy and Michael Morris Epilogue: Future Research Avenues by A. Coskun Samli Index