This is an exciting new introductory textbook which delivers a truly global exploration of international business. It provides an accessible and engaging overview of the key theories and models that underpin the global economy. The text gives attention to the challenges and ambitions of businesses in the developing world, including small and family-run businesses, as well as those of ‘born-global’ companies. Managing Global Business takes a practical approach to link theoretical concepts to real-world situations and offers a varied discussion into the key activities of the international manager, and a useful guide on employability opportunities.  This textbook is recommended for established institutions as well as the rapidly expanding network of education centres in the developing world.  It is designed as a core text for students of International Business and Business Management degrees at undergraduate and postgraduate level.
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This is a brand new introductory text that offers a succinct, accessible and engaging overview of the key theories and models that underpin the global economy and international business. Packed with global case studies and with an emphasis on practical employability skills it ensures students are prepared for the workplace.
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PART I: GLOBAL POSSIBILITIES 1. International Trade 2. International Growth and Diversification PART II: GLOBAL MARKETS 3. International Risk Analysis 4. Positioning Risk Analysis 5. Market Entry Decisions 6. International Markets PART III: GLOBAL LOCATIONS 7. Import and Export 8. Foreign Direct Investment 9. International Value and Supply Chains PART IV: GLOBAL STRATEGIES, ALLIANCES AND STRUCTURES 10. International Business Strategies 11. Global Strategic Alliances 12. Organisational Issues PART V: GLOBAL REGULATION AND FINANCE 13. The International Regulatory Framework 14. International Accounting 15. International Finance PART VI: GLOBAL MANAGEMENT OF PEOPLE 16. International Culture and Business 17. International Human Resource Management 18. Corporate Social Responsibility.
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"Combining rigour, accessibility and application, Keiding's Economics of Banking forms a solid basis for studying financial intermediation and its regulation at the graduate level. The text is much-needed at a time when this topic has become more important than ever." - Alex Trew, University of St Andrews, UK "This is the book I have been looking for. Aimed at advanced economics students and covering a broad set of themes that are relevant for practice, the book is well suited as a core text for a banking course." - Asbjorn Rodseth, University of Oslo, Norway
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An array of case studies drawn from businesses from all around the world, rather than the customary US-Euro-China regions. These cases are designed to illustrate the strengths and weaknesses of theoretical perspectives
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Produktdetaljer

ISBN
9781137348258
Publisert
2016-11-04
Utgiver
Vendor
Red Globe Press
Vekt
970 gr
Høyde
260 mm
Bredde
193 mm
Aldersnivå
U, 05
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
462

Om bidragsyterne

Michael Wynn-Williams is a Senior Lecturer in International Business at Greenwich Business School, the University of Greenwich, UK.