This casebook focuses on how to prolong the life of an enterprise in China, supplying more than 100 practical examples for instant implementation. Using the concept of ‘keep healthy’, it analyses the position of Chinese enterprises on the international scene, interprets the current situation for business longevity, reveals the common root problems, and provides an expert summary of the key principles that determine how long the lifespan of a company in China.

Currently, a commercial enterprise in China exists for 4.2 years on average - this practical book shows how to extent this using a user-friendly ‘theoretical explanation + examples’ format. The growth of China in the past 50 years has been spectacular. Many have questioned how long can China’s economic success be sustained. This will largely depend on the performance and longevity of Chinese companies and this book provides a detailed and illuminating analysis of their prospects. Many of the issues discussed in this book also apply to foreign enterprises operating in China.

Part of the practical new Cases in Modern Chinese Business Series which offer revealing insights and analysis on how business is done in China. They offer case studies on how companies in China get started and how they succeed and fail. Clear and practical, each book explores how Chinese companies are expanding and thriving in the international market. All titles were written in China and give the real flavour of the Chinese business arena and some of the key players. To understand the economic and financial success of modern China it helps to get to know the business environment and some of the leading protagonists. These revealing new books show you how.