Volume 1: Appendix of Sources Series Introduction - Jagdish N. Sheth Set Introduction - Jagdish N. Sheth Volume Introduction: Professor Varadarajan, the Ambidextrous Researcher - Sundar Bharadwaj STRATEGIC MARKETING, MARKETING STRATEGY AND MARKET STRATEGY Strategic Marketing and Marketing Strategy: Conceptual Domain, Definition, Fundamental Issues and Foundational Premises Strategic Marketing and Marketing Strategy Marketing Strategy Strategic Marketing, Marketing Strategy and Market Strategy Marketing Strategy: Discerning the Relative Effects of Product and Firm Characteristics Marketing Strategy: An Assessment of the State of the Field and Outlook - Satish Jayachandran Metamorphosis in Strategic Market Planning - Vijay Mahajan and Roger A. Kerin Customers as Co-producers: Implications for Marketing Strategy Effectiveness and Marketing Operations Efficiency - Kartik Kalaignanam Controlling the Uncontrollable: Managing your Marketing Environment - Terry Clark and William M. Pride Marketing Strategies in Action Intensive Growth Strategies: An Extended Classification Intensive Growth Strategies CORPORATE, BUSINESS AND MARKETING STRATEGY AND STRATEGY INTERDEPENDENCIES Delineating the Scope of Corporate, Business and Marketing Strategy - Terry Clark Research on Corporate Diversification: A Synthesis - Vasudevan Ramanujam Strategic Interdependence in Organizations: Deconglomeration and Marketing Strategy - Satish Jayachandran and Chris White Strategy Content and Process Perspectives Revisited Marketing’s Contribution to Strategy: The View from a Different Looking Glass PERSPECTIVES OF OTHER SCHOLARS Rajan Varadarajan: Becoming a Legend- Leaving a Legacy - Roger Kerin Rajan Varadarajan: A Personal Appreciation by Terry Clark The Contributions of Rajan Varadarajan to Understanding of Strategic Marketing, Marketing Strategy and Market Strategy - Neil Morgan A Retrospective on Rajan Varadarajan’s Contributions to Marketing Strategy - Raji Srinivasan Rajan Varadarajan: A Steward and a Shepherd - Mark Houston Rajan Varadarajan’s Contributions to Strategic Marketing: An Impressive Body of Work by an Exemplary Scholar - A. Parasuraman Contributions of Rajan Varadarajan to Marketing Scholarship: A Commentary - Sridhar N. Ramaswami Sundar Bharadwaj Interviews - Rajan Varadarajan Volume 2: Appendix of Sources Series Introduction: Jagdish N. Sheth Set Introduction: Jagdish N. Sheth Volume Introduction: Strategic Marketing and Innovation - G. Tomas M. Hult STRATEGIC MARKETING: CONSTRUCTS, THEORIES, CONCEPTUAL FRAMEWORKS AND MODELS Toward an Integrated Model of Business Performance - G. Sundar Bharadwaj A Two Factor Classification of Competitive Strategy Variables Success Producer and Failure Preventer Marketing Skills: A Social Learning Theory Interpretation - Daryl O. McKee, Jeffrey S. Conant, and Mike P. Mokwa The Contingency Approach: Its Foundations and Relevance to Theory Building and Research in Marketing - Valerie A. Zeithaml and Carl P. Zeithaml Theory of Multi-market Competition: A Synthesis and Implications for Marketing Strategy - Satish Jayachandran and Javier Gimeno Sustainable Competitive Advantage in Service Industries: A Conceptual Model and Research Propositions - Sundar G. Bharadwaj and John Fahy First-Mover Advantage: A Synthesis, Conceptual Framework and Research Propositions - Roger A. Kerin and Ro First-Mover Advantage in an Internet-enabled Market Environment: Conceptual Framework and Propositions - Manjit S. Yadav and Venkatesh Shankar Brand Portfolio, Corporate Image, and Reputation: Managing Brand Deletions - Mark P. DeFanti and Paul S. Busch A Model of Marketing Knowledge Use Within Firms - Anil Menon Environmental Management: The Construct and Research Propositions - Terry Clark and William M. Pride The Sustainable Growth Model: A Tool for Evaluating the Financial Feasibility of Market Share Strategies Product Portfolio Analysis and Market Share Objectives: An Exposition of Certain Underlying Relationships Research on Market Orientation: Lessons Shared and Issues Discussed in a Doctoral Seminar INNOVATION Fortune at the Bottom of the Innovation Pyramid: The Strategic Logic of Incremental Innovations Innovating for Sustainability: A Framework for Sustainable Innovations and a Model of Sustainable Innovations Orientation Generating New Product Ideas: An Initial Investigation of the Role of Market Information and Organizational Characteristics - Lisa C. Troy and David M. Szymanski Retailing Innovations in a Globalizing Retail Market Environment - Werner Reinartz, Benedict Dellaert, Manfred Krafft, and V. Kumar PERSPECTIVES OF OTHER SCHOLARS Thoughts about the Marketing and Business Contributions of Professor Rajan Varadarajan - Philip Kotler A Retrospective on the Legendary Research and Career of Rajan Varadarajan - Roger J. Calantone Reflections on the Distinguished Research of Professor Rajan Varadarajan - Naresh K. Malhotra Tomas Hult Interviews Rajan Varadarajan Volume 3: Appendix of Sources Series Introduction: Jagdish N. Sheth Set Introduction: Jagdish N. Sheth Volume Introduction: Making Marketing Strategy Accountable—A Synthesis of the Foundational works of Rajan Varadarajan - Shrihari Sridhar CORPORATE, BUSINESS AND MARKETING STRATEGY AND PERFORMANCE Product Diversity and Firm Performance: An Empirical Inquiry Diversification and Performance: A Reexamination Using a New Two Dimensional Conceptualization of Diversity in Firms - Vasudevan Ramanujam Diversification and Measures of Performance: Additional Empirical Evidence - Paulette Dubofsky The Corporate Performance Conundrum: A Synthesis of Contemporary Views and an Extension - Vasudevan Ramanujam Strategic and Organizational Sources of Superior Corporate Performance - Vasudevan Ramanujam An Analysis of the Market Share-Profitability Relationship - David M. Szymanski and Sundar G. Bharadwaj Standardization vs. Adaptation of International Marketing Strategy: An Empirical Investigation - David M. Szymanski and Sundar G. Bharadwaj Does Success Diminish Competitive Responsiveness? Reconciling Conflicting Perspectives - Satish Jayachan Market Situation Interpretation and Response: The Role of Cognitive Style, Organizational Culture and Information Use - J. Chris White and Peter A. Dacin Strategic Types, Distinctive Marketing Competencies, and Organizational Performance: A Multiple Measures-Based Study - Jeffrey S. Conant, Michael P. Mokwa Strategic Adaptability and Market Performance: A Market Contingent Perspective - Daryl O. McKee and William M. Pride Competitive Position Effects and Market Share: An Exploratory Investigation - William R. Dillon Intensive Growth Strategies: A Closer Examination - William R. Dillon Robustness of Ordinal Measures of Competitive Strategy Variables Employed in Strategy Research: A PIMS Data Based Exposition - A. Parasuraman The Future of Strategic Market Planning: A Survey of U. S. Firms - A. Parasuraman) Future Strategic Emphases in Service vs. Goods Businesses - A. Parasuraman The Marketing Planning Orientation of Hospitals: An Empirical Study - Daryl O. McKee and J. Vassar A Taxonomy of Marketing Planning Styles - Daryl O. McKee and J. Vassar CRM Implementation: Effectiveness Issues and Insights - Timothy Bohling, Douglas Bowman, Steve LaValle, Vikas Mittal, Das Narayandas, and Girish Ramani PERSPECTIVES OF OTHER SCHOLARS Uncovering Rajan’s ‘Strategy’ for Marketing Strategy: Commentary on Rajan Varadarajan’s Work in Strategy and Performance - V. Kumar and J. Andrew Petersen On the Strategic Vision of Rajan Varadarajan: A Commentary on Selected Works—Commentary on Rajan Varadarajan’s Work in Strategy and Performance - Girish Mallapragada and Rajdeep Grewal Corporate Diversification Reconceptualized—Commentary on Rajan Varadarajan’s Work in Strategy and Performance - Vikas Mittal and Kyuhong Han Hari Sridhar Interviews Rajan Varadarajan Volume 4: Appendix of Sources Series Introduction: Jagdish N. Sheth Set Introduction: Jagdish N. Sheth Volume Introduction: Dr. Rajan Varadarajan—A True Scholar by - Peggy Cunningham INTER-ORGANIZATIONAL COOPERATION: HORIZONTAL AND VERTICAL ALLIANCES Strategic Alliances: A Synthesis of Conceptual Foundations - Margaret H. Cunningham Symbiotic Marketing Revisited - Daniel Rajaratnam Cause Related Marketing: A Co-alignment of Marketing Strategy and Corporate Philanthropy - Anil Menon Horizontal Cooperative Sales Promotion: A Framework for Classification and Additional Perspectives Joint Sales Promotion: An Emerging Marketing Tool Asymmetric New Product Development Alliances: Win-Win or Win-Lose Partnerships? - Kartik Kalaignanam, and Venkatesh Shankar Outsourcing: Think More Expansively Offshore Outsourcing of Customer Relationship Management: Conceptual Model and Propositions - Kartik Kalaignanam MARKETING STRATEGY IN AN INTERNET ENABLED MARKET ENVIRONMENT Marketing Strategy and the Internet: An Organizing Framework - Manjit S. Yadav Marketing Strategy in an Internet Enabled Environment: A Retrospective on the First Ten Years of JIM and a Prospective on the Next Ten Years - Manjit S. Yadav Competitive Strategy in a Global Electronic Marketplace: Extant Strategy Perspectives Revisited - Manjit S. Yadav Marketing Operations Efficiency and the Internet: An Organizing Framework - Kartik Kalaignanam and Tarun Kushwaha Interactivity in the Electronic Marketplace: An Exposition of the Concept and Implications for Research - Manjit S. Yadav Understanding Product Migration to the Electronic Marketplace: A Conceptual Framework - Manjit S. Yadav How Task-Facilitative Interactive Tools Foster Buyers’ Trust in Online Retailers: A Process View of Trust Development in the Electronic Marketplace - Pranjal Gupta, Manjit S. Yadav Interactive Technologies and Retailing Strategy: A Review, Conceptual Framework and Future Research Directions - Raji Srinivasan, Gautham Gopal Vadakkepatt, Manjit S. Yadav, Paul A. Pavlou, Sandeep Krishnamurthy, and Tome Krause Perspectives of Other Scholars Celebrating the Contributions of Rajan Varadarajan to Marketing Strategy and More - George S. Day Rajan Varadarajan: A Gentle and Generous Giant in the Field of Marketing Strategy - Christine Moorman and T. Austin Finch When Firms Join Hands: Rajan Varadarajan, A Thought Leader and Thinker with Significant Contributions to Research on Interorganizational Relationships and Marketing Strategy in Internet-enabled Environments - Vanitha Swaminathan and Alok Kumar Understanding Digital Markets: Reflections on Theory Development - Manjit S. Yadav Reflections on Rajan’s Research on Marketing Strategy in an Internet-enabled Marketing Environment - Aric Rindfleisch The Alphas and Omegas of Research and Publishing: A Primer on Rajan Varadarajan’s Perspectives - Kartik Kalaignanam A Conversation with Rajan Varadarajan—Marketing Strategist, Conceptual Cartographer, and Foundation Builder - Peggy Cunningham Volume 5: Appendix of Sources / Series Introduction: Jagdish N. Sheth Set Introduction: Jagdish N. Sheth Volume Introduction: Rajan Varadarajan—Looking Back, Looking Forward - Mona Sinha ENVIRONMENTAL SUSTAINABILITY AND MARKETING Sustainability and Marketing: Concurrent Pursuit of Smaller Environmental Footprint and a Larger Market Footprint Toward Sustainability: Public Policy, Global Social Innovations for Base-of-the-Pyramid Markets, and Demarketing for a Better World Enviropreneurial Marketing INNOVATIONS FOR EMERGING MARKETS AND MARKETING IN EMERGING MARKETS Conjectures on Innovation Drivers in an Emerging Market: India Marketing in Developing Countries: The New Frontier Vaulting Trade Barriers: The Japanese Approach ON RESEARCH AND PUBLISHING IN MARKETING Musings on Relevance and Rigor of Scholarly Research in Marketing Musings on the Need for Reform in Marketing Musings on Interesting and Impactful Theory and Research Reflections on Research and Publishing In Closing Programmatic, Programmatically Non-programmatic and Beyond: Reflections on the Role of Collaboration, Serendipity and Strategic Windows i PERSPECTIVES OF OTHER SCHOLARS A Scholar’s Scholar: Some Thoughts on the Career and Impact of Professor Rajan Varadarajan - K. Sivakumar Contributions of Rajan Varadarajan to the Amalgamation of Perspectives on Environmental Sustainability and Marketing: A Commentary - Satyabhusan Dash On Programmatic and Programmatically Non-programmatic Research Streams: Musings on Rajan Varadarajan’s “Interesting Journey” - Shelby D. Hunt Envisioning a Sustainable Future by Doing What It Takes: A Commentary on Selected Works of Rajan Varadarajan on Environmental Sustainability and Innovation - Richa Agarwal Commentary on Selected Contributions of Rajan Varadarajan to Sustainability and Emerging Markets Literature by - Constantine S. Katsikeas and Neil A. Morgan Sensing the Importance of Environmental Sustainability in the 1990s and Now - Mark Peterson Mona Sinha Interviews - Rajan Varadarajan