/

Legends in Marketing: Gerald Zaltman

Sheth Jagdish N.
Kombinasjonsprodukt / 2018 / Engelsk

Produktdetaljer

ISBN
9789352806645
Publisert
2018-06-26
Utgiver
Vendor
SAGE Publications India Pvt Ltd
Vekt
5890 gr
Høyde
241 mm
Bredde
184 mm
AldersnivĂĽ
P, 06
SprĂĽk
Product language
Engelsk
Format
Product format
Kombinasjonsprodukt
Antall sider
2112

Redaktør
Sheth Jagdish N.

Om bidragsyterne

Jagdish N. Sheth, Ph.D., is the Charles H. Kellstadt Professor of Marketing at Emory University, Goizueta Business School. He is known nationally and internationally for his scholarly contributions in consumer behavior, relationship marketing, competitive strategy, and geopolitical analysis. When he joined Emory’s faculty in 1991, Professor Sheth had nearly 30 years of combined experience in marketing from the University of Southern California, the University of Illinois, Columbia University, and Massachusetts Institute of Technology. Throughout his career, Professor Sheth has offered more than a thousand presentations in at least 20 countries. He has also provided consultancy for numerous companies in the United States, Europe, and Asia. His client list includes AT&T, BellSouth, Cox Communications, Delta, Ernst & Young, Ford, GE, Lucent Technologies, Motorola, Nortel, Pillsbury, Sprint, Square D, 3M, Whirlpool, and others. Currently, Professor Sheth sits on the Board of Directors of several public companies including Norstan, Cryo Cell International, and Wipro Limited. Professor Sheth’s accolades include “Outstanding Marketing Educator,” an award presented by the Academy of Marketing Science, the “Outstanding Educator” award twice-presented by Sales and Marketing Executives International, and the P.D. Converse Award for his outstanding contributions to theory in marketing, presented by the American Marketing Association. Professor Sheth is the recipient of the two highest awards given by the American Marketing Association: the Richard D. Irwin Distinguished Marketing Educator Award and the Charles Coolidge Parlin Award. In 1996, Professor Sheth was selected as the Distinguished Fellow of the Academy of Marketing Science. The following year, he was awarded the Distinguished Fellow award from the International Engineering Consortium. Professor Sheth is also a Fellow of the American Psychological Association (known as APA). In 2014, he was awarded the William Wilkie Award, Marketing for a Better World by the American Marketing Association. Professor Sheth has authored or coauthored hundreds of articles and books. In 2000, he and Andrew Sobel published the best seller, Clients for Life. In 2001, Value Space, which he coauthored with Banwari Mittal, was published. Professor Sheth’s most popular book, The Rule of Three, was coauthored with Dr Rajendra Sisodia and published in 2002. He has since written notable publications: Tectonic Shift, Firms of Endearment, and The 4 A’s of Marketing.

Legends in Marketing: Gerald Zaltman

Sheth Jagdish N.
Kombinasjonsprodukt / 2018 / Engelsk
Sheth Jagdish N.
Kombinasjonsprodukt / 2018 / Engelsk
Nettpris:
8.951,-
Ikke i salg
Sjekk lagerstatus i butikk
The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years. It reproduces the seminal works of the legends in the field, supplemented by interviews of these legends as well as the opinions of other scholars about their work. The series comprises various sets, each focused on the multiple ways in which a legend has contributed to the field. This eleventh set in the series, consisting of five volumes, is a tribute to Gerald Zaltman. Professor Zaltman is the Joseph C. Wilson Professor Emeritus at the Harvard Business School, Massachusetts, and a founding partner in Olson Zaltman Associates, a market research and marketing consulting firm with clients around the globe. Professor Zaltman  received his AB degree from Bates College, Maine, his MBA degree from The University of Chicago, and his PhD in Sociology from the Johns Hopkins University, Maryland. He has taught at the University of Alaska, Northwestern University (Illinois), the University of Pittsburgh, and Harvard University. At Harvard University, he was a member of Harvard’s interdisciplinary Mind, Brain, Behavior Initiative which sought to integrate advances in scientific thinking across the university. He also served on its steering committee.  Additionally, he was the co-director, with Professor Stephen M. Kosslyn, of the Harvard Business School’s Mind of the Market Laboratory where pioneering work was done on the Zaltman Metaphor Elicitation Technique and on the application of cognitive neuroscience in marketing including brain imaging and implicit association testing.  Professor Zaltman is the author or editor of over 20 books, many of which have been published in several languages. He is a frequent contributor to scholarly and professional journals. Professor Zaltman has received numerous professional awards and honors. He is a past president of the Association for Consumer Research and has served on several editorial boards in marketing and the social sciences. Professor Zaltman has held three U.S. patents related to market research tools including the first patent ever granted for a research tool in marketing. He is actively sought after as a consultant and speaker around the globe. The series is edited by Jagdish N. Sheth, who is the Charles H. Kellstadt Professor of Marketing in the Goizueta Business School at Emory University, USA. He is a past president of the Association for Consumer Research (ACR), as well as Division 23 (Consumer Psychology) of the American Psychological Association (APA). He is also a Fellow of the APA. Professor Sheth is the coauthor of the Howard–Sheth Theory of Buyer Behavior, a classic in consumer behavior published in 1969. Volumes in this set: Volume 1:  Planned Social Change and the Diffusion of Innovation Editor: Christine Moorman Volume 2: Zaltman Metaphor Elicitation Technique Editor: Robin Coulter Volume 3: Consumer Behavior Research Editor: Melanie Wallendorf Volume 4: Marketing Management Editor: Luc Wathieu Volume 5: Marketing Theory Editor: Manjit S. Yadav
Les mer
An unrivalled contribution to the field of marketing capturing the essence of the most important contributions made in the past hundred years.
VOLUME 1: Planned Social Change and the Diffusion of Innovation Appendix of Sources Legends in Marketing Legends in Marketing: Gerald Zaltman Volume Introduction: Double Agent for Change: Jerry Zaltman’s Contributions to Planned Social Change and the Diffusion of Innovations Marketing Inference in the Behavioral Sciences - Gerald Zaltman Child Feeding Practices, Communication Behavior and Education in Costa Rica - Gerald Zaltman, Juan Altwood and Graciela Carrillo On the Nature of Innovations - Gerald Zaltman and Nan Lin Social Marketing: An Approach to Planned Social Change - Philip Kolter and Gerald Zaltman Health Service Marketing: A Suggested Model - Gerald Zaltman and Ilan Vertinsky Extracts from Creating Social Change - Gerald Zaltman, Philip Kotler and Ira Kaufman Extracts from Innovations and Organizations - Gerald Zaltman, Robert Duncan and Jonny Holbek Extracts from Processes and Phenomena of Social Change - Gerald Zaltman Broadening Concepts of Consumer Behavior - Brian Sternthal and Gerald Zaltman Strategies for Diffusing ‘Social’ Innovations’ - Gerald Zaltman The Broadened Concept: Toward a Taxonomy of Consumption Situations - Brian Sternthal and Gerald Zaltman Extracts from Marketing, Society, and Conflict - Sidney Levy and Gerald Zaltman Extracts from Dynamic Educational Change - Gerald Zaltman, David H. Florio and Linda A. Sikorski Extracts from Strategies for Planned Change - Gerald Zaltman and Robert Duncan Social Marketing and a Consumer Based Theory of Marketing - Gerald Zaltman and Pol Jacobs Client and Agency Requirements in the Design of Consumerism Programs - Gerald Zaltman and Allan D. Shocker Toward A Theory of Planned Social Change: Alternative Perspectives and Ideas - Robert F. Rich and Gerald Zaltman Knowledge Utilization as Planned Social Change - Gerald Zaltman Theory-in-Use Among Change Agents - Gerald Zaltman Perspectives of Other Scholars Marketing’s Debt to a Prime Mover in Social Marketing: - Richard P. Bagozzi Social Marketing, Social Change and Metaphor Elicitation: The Zaltman Legacy: - Alan R. Andreasen An Essay about Jerry Zaltman’s Contributions: - Philip Kotler Marketing Health Services: Reflections on the Making of a Model: - Ilan Vertinsky Appreciating Gerald Zaltman: - Nan Lin Interview Christine Moorman interviews Jerry Zaltman VOLUME 2: Zaltman Metaphor Elicitation Technique Appendix of Sources Legends in Marketing Legends in Marketing: - Gerald Zaltman Volume Introduction: The Zaltman Metaphor Elicitation Technique: - Robin A. Coulter Seeing the Voice of the Customer: The Zaltman Metaphor Elicitation Technique - Gerald Zaltman and Robin Higie Amidword: Anthropology, Metaphors & Cognitive Peripheral Vision - Gerald Zaltman Seeing the Voice of the Customer: Metaphor-Based Advertising Research - Gerald Zaltman and Robin Higie Coulter Metaphorically Speaking - Gerald Zaltman Rethinking Market Research: Putting People Back In - Gerald Zaltman Seeing through the Customer’s Eyes with Computer Imaging - Gerald Zaltman and Linda J. Schuck Consumer Researchers: Take a Hike! - Gerald Zaltman Interpreting Consumer Perceptions of Advertising: An Application of the Zaltman Metaphor Elicitation Technique - Robin A. Coulter, Gerald Zaltman and Keith S. Coulter Interviewing the Mind/Brain: Response Latency and Neuroimaging - Gerald Zaltman Come to Think of It - Gerald Zaltman A Behavioral Window on the Mind of the Market: An Application of the Response Time Paradigm - Fred W. Mast and Gerald Zaltman How to Think Deeply - Gerald Zaltman and Lindsay Zaltman Foundations of Deep Metaphors - Gerald Zaltman and Lindsay Zaltman Metaphor in Advertising - Gerald Zaltman and Dara MacCaba Perspectives of Other Scholars Grounding ZMET in the Qualitative Research Paradigm: - Alladi Venkatesh Casting a Wide and Wonderful Net: - Elizabeth Hirschman ZMET in the World of Business: - Jerry Olson Interview: Zaltman on ZMET: - Robin A. Coulter VOLUME 3: Consumer Behavior Research Appendix of Sources Legends in Marketing Legends in Marketing: Gerald Zaltman Volume Introduction: Overview of Jerry Zaltman’s Contributions to Consumer Behavior: The Deep Meaning of a Career Revealing Insights about People - Melanie Wallendorf I: Gerald Zaltman’s Contributions: Bringing New Ideas into Consumer Behavior Research Extracts from Marketing: Contributions from the Behavioral Sciences Gerald Zaltman Metatheory in Consumer Behavior Research: Rap Session Position Paper - Gerald Zaltman, Reinhard Angelmar and Christian Pinson Theories of Diffusion - Gerald Zaltman and Ronald Stiff Sociology: The Missing Chunk or How We′ve Missed the Boat - Gerald Zaltman and Melanie Wallendorf The Science of Marketing, and Marketing as Science - Thomas V. Bonoma and Gerald Zaltman Extracts from Consumer Behavior: Basic Findings and Management Implications - Gerald Zaltman and Melanie Wallendorf Presidential Address - Gerald Zaltman Fellow’s Award Speech: One Mega and Seven Basic Principles for Consumer Research - Gerald Zaltman Applications of cognitive neuroscience in Consumer Behavior - Steven Kosslyn, Kathryn Braun and Gerald Zaltman Lessons Learned during a Career - Gerald Zaltman II: Gerald Zaltman’s Contributions: Developing a Behavioral Perspective on Organizational Buyer Behavior Organizational Buying Behavior: Hypotheses and Directions - Gerald Zaltman and Thomas V. Bonoma Extracts from Industrial Buying Behavior - Thomas V. Bonoma, Gerald Zaltman and Wesley Johnston The Dyadic Paradigm with Specific Application toward Industrial Marketing - Thomas V. Bonoma, Richard Bagozzi and Gerald Zaltman Measuring Multiple Buying Influences - Ajay Kohli and Gerald Zaltman Influence Strategies in Buying Centers - R. Venkatesh, Ajay Kohli and Gerald Zaltman III. Gerald Zaltman’s Contributions: Consumer Metaphors and Thinking Extracts from Backward Framing through Memory Reconstruction - Kathryn A. Braun and Gerald Zaltman Eliciting Mental Models through Imagery - Gerald Zaltman Extracts from How Customers Think: Essential Insights Into the Mind of the Market - Gerald Zaltman Memory Change: An Intimate Measure of Persuasion - Kathy Braun-Latour and Gerald Zaltman Perspectives of Other Scholars Reflections on Gerald Zaltman’s contributions to bringing new ideas into consumer behavior research - Vince Barabba Reflections on Gerald Zaltman’s contributions to developing a behavioral perspective on Industrial Buyer Behavior - Wesley Johnston Reflections on Gerald Zaltman’s contributions to research on consumer metaphors and thinking - Kathryn Braun LaTour Interview with Gerald Zaltman Melanie Wallendorf VOLUME 4: Marketing Management Appendix of Sources Legends in Marketing Legends in Marketing: - Gerald Zaltman Volume Introduction: What Jerry is Telling Us about Marketing Management Culture and Market Communication - Gerald Zaltman Signs and the Sharing of Meaning Ethics in Marketing Research: Their Practical Relevance - Alice M. Tybout and Gerald Zaltman Targeting Prospects for a New Product - Philip Kotler and Gerald Zaltman The Lack of Heresy in Marketing - Gerald Zaltman and Thomas V. Bonoma The True Customers of Market Research - Vincent P. Barabba Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations - Christine Moorman, Gerald Zaltman and Rohit Deshpande Ignorance, Knowledge, Wisdom and Questioning in the Development of Decision Maker’ Theories - Gerald Zaltman and Richard Staelin Factors Affecting Trust in Market Research Relationships - Christine Moorman, Rohit Deshpande and Gerald Zaltman The Human Element in Marketing Strategy–A Look at the Creative and Subjective Side - Das Narayandas and Jerry Zaltman These Catepillars Foreshadow Great Butterflies - Luc Wathieu and Gerald Zaltman Rooting Marketing Strategy in Human Universals - Luc Wathieu, Yu Liu and Gerald Zaltman What Do “Really Good” Managers and “Really Good” Researchers Want of One Another? - Lindsay Zaltman, Olson Zaltman and Gerald Zaltman Perspectives of Other Scholars Thinking Expansively: Reflections on Jerry Zaltman - Debbie MacInnis Jerry Zaltman as Co-Author of Life Stories - Daniel C. Smith Personal Reflections on Jerry Zaltman’s Influence - Christian Pinson VOLUME 5: Marketing Theory Appendix of Sources Legends in Marketing Legends in Marketing: - Gerald Zaltman Volume Introduction: Theory Construction and Knowledge Use - Manjit S. Yadav Overview of Issues Metatheory and Consumer Research - Gerald Zaltma, Christian R.A. Pinson and Reinhard Angelmar Points of View - Gerald Zaltman, Karen Lemasters and Michael Heffring Current Issues in Philosophy of Science: Implications for the Study of Marketing - William J. Sauer, Nancy Nighswonger and Gerald Zaltman Reflections on Thinking Being Interesting - Gerald Zaltman, Karen Lemasters and Michael Heffring Breaking Out of the Box: Meaning and Means - Gerald Zaltman The Lack of Heresy in Marketing - Gerald Zaltman and Thomas V. Bonoma The Sociology and Psychology of Comfort Zones - Gerald Zaltman and Linda Price Thinking Mechanics Causality - Gerald Zaltman, Karen Lemasters and Michael Heffring Deductive and Inductive Thinking - Gerald Zaltman, Karen Lemasters and Michael Heffring Building Theory The Nature of Concepts An Examination of Concept Validity - Reinhard Angelmar, Gerald Zaltman and Christian Pinson Validity Importance in Consumer Research: Some Pragmatic Issues - Allen D. Shocker and Gerald Zaltman The Nature of Propositions Theories Constructing Theories-in-Use Thinker Toys: Concepts, Propositions, and Theories Book Review: On Becoming a Social Scientist: From Survey Research and Participant Observation to Experiential Analysis - Robert A. Peterson and Roger A. Kerin Foreword to Changing the Course of Marketing: Alternative Paradigms for Widening Marketing Theory - Gerald Zaltman Assessing Theories Evaluating Theories How Do We Know We Know: Reality Tests Evaluating Theory Uses of Theories The Nature of Explanation The Nature of Prediction Metacriteria for Control Perspectives of Other Scholars Gerald Zaltman’s Contributions to Theory Development and Knowledge Use - Ajay K. Kohli Gerald Zaltman: Contributions on Theory Development and Knowledge Use - Rohit Deshpande The Zaltman School: The Playbook and Its Implications for Scholars - Bernard J. Jaworski Interview Manjit Yadav Interviews - Gerald Zaltman
Les mer

Relaterte produkter

The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years. It reproduces the seminal works of the legends in the field, supplemented by interviews of these legends as well as the opinions of other scholars about their work. The series comprises various sets, each focused on the multiple ways in which a legend has contributed to the field. This eleventh set in the series, consisting of five volumes, is a tribute to Gerald Zaltman. Professor Zaltman is the Joseph C. Wilson Professor Emeritus at the Harvard Business School, Massachusetts, and a founding partner in Olson Zaltman Associates, a market research and marketing consulting firm with clients around the globe. Professor Zaltman  received his AB degree from Bates College, Maine, his MBA degree from The University of Chicago, and his PhD in Sociology from the Johns Hopkins University, Maryland. He has taught at the University of Alaska, Northwestern University (Illinois), the University of Pittsburgh, and Harvard University. At Harvard University, he was a member of Harvard’s interdisciplinary Mind, Brain, Behavior Initiative which sought to integrate advances in scientific thinking across the university. He also served on its steering committee.  Additionally, he was the co-director, with Professor Stephen M. Kosslyn, of the Harvard Business School’s Mind of the Market Laboratory where pioneering work was done on the Zaltman Metaphor Elicitation Technique and on the application of cognitive neuroscience in marketing including brain imaging and implicit association testing.  Professor Zaltman is the author or editor of over 20 books, many of which have been published in several languages. He is a frequent contributor to scholarly and professional journals. Professor Zaltman has received numerous professional awards and honors. He is a past president of the Association for Consumer Research and has served on several editorial boards in marketing and the social sciences. Professor Zaltman has held three U.S. patents related to market research tools including the first patent ever granted for a research tool in marketing. He is actively sought after as a consultant and speaker around the globe. The series is edited by Jagdish N. Sheth, who is the Charles H. Kellstadt Professor of Marketing in the Goizueta Business School at Emory University, USA. He is a past president of the Association for Consumer Research (ACR), as well as Division 23 (Consumer Psychology) of the American Psychological Association (APA). He is also a Fellow of the APA. Professor Sheth is the coauthor of the Howard–Sheth Theory of Buyer Behavior, a classic in consumer behavior published in 1969. Volumes in this set: Volume 1:  Planned Social Change and the Diffusion of Innovation Editor: Christine Moorman Volume 2: Zaltman Metaphor Elicitation Technique Editor: Robin Coulter Volume 3: Consumer Behavior Research Editor: Melanie Wallendorf Volume 4: Marketing Management Editor: Luc Wathieu Volume 5: Marketing Theory Editor: Manjit S. Yadav
Les mer
An unrivalled contribution to the field of marketing capturing the essence of the most important contributions made in the past hundred years.
VOLUME 1: Planned Social Change and the Diffusion of Innovation Appendix of Sources Legends in Marketing Legends in Marketing: Gerald Zaltman Volume Introduction: Double Agent for Change: Jerry Zaltman’s Contributions to Planned Social Change and the Diffusion of Innovations Marketing Inference in the Behavioral Sciences - Gerald Zaltman Child Feeding Practices, Communication Behavior and Education in Costa Rica - Gerald Zaltman, Juan Altwood and Graciela Carrillo On the Nature of Innovations - Gerald Zaltman and Nan Lin Social Marketing: An Approach to Planned Social Change - Philip Kolter and Gerald Zaltman Health Service Marketing: A Suggested Model - Gerald Zaltman and Ilan Vertinsky Extracts from Creating Social Change - Gerald Zaltman, Philip Kotler and Ira Kaufman Extracts from Innovations and Organizations - Gerald Zaltman, Robert Duncan and Jonny Holbek Extracts from Processes and Phenomena of Social Change - Gerald Zaltman Broadening Concepts of Consumer Behavior - Brian Sternthal and Gerald Zaltman Strategies for Diffusing ‘Social’ Innovations’ - Gerald Zaltman The Broadened Concept: Toward a Taxonomy of Consumption Situations - Brian Sternthal and Gerald Zaltman Extracts from Marketing, Society, and Conflict - Sidney Levy and Gerald Zaltman Extracts from Dynamic Educational Change - Gerald Zaltman, David H. Florio and Linda A. Sikorski Extracts from Strategies for Planned Change - Gerald Zaltman and Robert Duncan Social Marketing and a Consumer Based Theory of Marketing - Gerald Zaltman and Pol Jacobs Client and Agency Requirements in the Design of Consumerism Programs - Gerald Zaltman and Allan D. Shocker Toward A Theory of Planned Social Change: Alternative Perspectives and Ideas - Robert F. Rich and Gerald Zaltman Knowledge Utilization as Planned Social Change - Gerald Zaltman Theory-in-Use Among Change Agents - Gerald Zaltman Perspectives of Other Scholars Marketing’s Debt to a Prime Mover in Social Marketing: - Richard P. Bagozzi Social Marketing, Social Change and Metaphor Elicitation: The Zaltman Legacy: - Alan R. Andreasen An Essay about Jerry Zaltman’s Contributions: - Philip Kotler Marketing Health Services: Reflections on the Making of a Model: - Ilan Vertinsky Appreciating Gerald Zaltman: - Nan Lin Interview Christine Moorman interviews Jerry Zaltman VOLUME 2: Zaltman Metaphor Elicitation Technique Appendix of Sources Legends in Marketing Legends in Marketing: - Gerald Zaltman Volume Introduction: The Zaltman Metaphor Elicitation Technique: - Robin A. Coulter Seeing the Voice of the Customer: The Zaltman Metaphor Elicitation Technique - Gerald Zaltman and Robin Higie Amidword: Anthropology, Metaphors & Cognitive Peripheral Vision - Gerald Zaltman Seeing the Voice of the Customer: Metaphor-Based Advertising Research - Gerald Zaltman and Robin Higie Coulter Metaphorically Speaking - Gerald Zaltman Rethinking Market Research: Putting People Back In - Gerald Zaltman Seeing through the Customer’s Eyes with Computer Imaging - Gerald Zaltman and Linda J. Schuck Consumer Researchers: Take a Hike! - Gerald Zaltman Interpreting Consumer Perceptions of Advertising: An Application of the Zaltman Metaphor Elicitation Technique - Robin A. Coulter, Gerald Zaltman and Keith S. Coulter Interviewing the Mind/Brain: Response Latency and Neuroimaging - Gerald Zaltman Come to Think of It - Gerald Zaltman A Behavioral Window on the Mind of the Market: An Application of the Response Time Paradigm - Fred W. Mast and Gerald Zaltman How to Think Deeply - Gerald Zaltman and Lindsay Zaltman Foundations of Deep Metaphors - Gerald Zaltman and Lindsay Zaltman Metaphor in Advertising - Gerald Zaltman and Dara MacCaba Perspectives of Other Scholars Grounding ZMET in the Qualitative Research Paradigm: - Alladi Venkatesh Casting a Wide and Wonderful Net: - Elizabeth Hirschman ZMET in the World of Business: - Jerry Olson Interview: Zaltman on ZMET: - Robin A. Coulter VOLUME 3: Consumer Behavior Research Appendix of Sources Legends in Marketing Legends in Marketing: Gerald Zaltman Volume Introduction: Overview of Jerry Zaltman’s Contributions to Consumer Behavior: The Deep Meaning of a Career Revealing Insights about People - Melanie Wallendorf I: Gerald Zaltman’s Contributions: Bringing New Ideas into Consumer Behavior Research Extracts from Marketing: Contributions from the Behavioral Sciences Gerald Zaltman Metatheory in Consumer Behavior Research: Rap Session Position Paper - Gerald Zaltman, Reinhard Angelmar and Christian Pinson Theories of Diffusion - Gerald Zaltman and Ronald Stiff Sociology: The Missing Chunk or How We′ve Missed the Boat - Gerald Zaltman and Melanie Wallendorf The Science of Marketing, and Marketing as Science - Thomas V. Bonoma and Gerald Zaltman Extracts from Consumer Behavior: Basic Findings and Management Implications - Gerald Zaltman and Melanie Wallendorf Presidential Address - Gerald Zaltman Fellow’s Award Speech: One Mega and Seven Basic Principles for Consumer Research - Gerald Zaltman Applications of cognitive neuroscience in Consumer Behavior - Steven Kosslyn, Kathryn Braun and Gerald Zaltman Lessons Learned during a Career - Gerald Zaltman II: Gerald Zaltman’s Contributions: Developing a Behavioral Perspective on Organizational Buyer Behavior Organizational Buying Behavior: Hypotheses and Directions - Gerald Zaltman and Thomas V. Bonoma Extracts from Industrial Buying Behavior - Thomas V. Bonoma, Gerald Zaltman and Wesley Johnston The Dyadic Paradigm with Specific Application toward Industrial Marketing - Thomas V. Bonoma, Richard Bagozzi and Gerald Zaltman Measuring Multiple Buying Influences - Ajay Kohli and Gerald Zaltman Influence Strategies in Buying Centers - R. Venkatesh, Ajay Kohli and Gerald Zaltman III. Gerald Zaltman’s Contributions: Consumer Metaphors and Thinking Extracts from Backward Framing through Memory Reconstruction - Kathryn A. Braun and Gerald Zaltman Eliciting Mental Models through Imagery - Gerald Zaltman Extracts from How Customers Think: Essential Insights Into the Mind of the Market - Gerald Zaltman Memory Change: An Intimate Measure of Persuasion - Kathy Braun-Latour and Gerald Zaltman Perspectives of Other Scholars Reflections on Gerald Zaltman’s contributions to bringing new ideas into consumer behavior research - Vince Barabba Reflections on Gerald Zaltman’s contributions to developing a behavioral perspective on Industrial Buyer Behavior - Wesley Johnston Reflections on Gerald Zaltman’s contributions to research on consumer metaphors and thinking - Kathryn Braun LaTour Interview with Gerald Zaltman Melanie Wallendorf VOLUME 4: Marketing Management Appendix of Sources Legends in Marketing Legends in Marketing: - Gerald Zaltman Volume Introduction: What Jerry is Telling Us about Marketing Management Culture and Market Communication - Gerald Zaltman Signs and the Sharing of Meaning Ethics in Marketing Research: Their Practical Relevance - Alice M. Tybout and Gerald Zaltman Targeting Prospects for a New Product - Philip Kotler and Gerald Zaltman The Lack of Heresy in Marketing - Gerald Zaltman and Thomas V. Bonoma The True Customers of Market Research - Vincent P. Barabba Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations - Christine Moorman, Gerald Zaltman and Rohit Deshpande Ignorance, Knowledge, Wisdom and Questioning in the Development of Decision Maker’ Theories - Gerald Zaltman and Richard Staelin Factors Affecting Trust in Market Research Relationships - Christine Moorman, Rohit Deshpande and Gerald Zaltman The Human Element in Marketing Strategy–A Look at the Creative and Subjective Side - Das Narayandas and Jerry Zaltman These Catepillars Foreshadow Great Butterflies - Luc Wathieu and Gerald Zaltman Rooting Marketing Strategy in Human Universals - Luc Wathieu, Yu Liu and Gerald Zaltman What Do “Really Good” Managers and “Really Good” Researchers Want of One Another? - Lindsay Zaltman, Olson Zaltman and Gerald Zaltman Perspectives of Other Scholars Thinking Expansively: Reflections on Jerry Zaltman - Debbie MacInnis Jerry Zaltman as Co-Author of Life Stories - Daniel C. Smith Personal Reflections on Jerry Zaltman’s Influence - Christian Pinson VOLUME 5: Marketing Theory Appendix of Sources Legends in Marketing Legends in Marketing: - Gerald Zaltman Volume Introduction: Theory Construction and Knowledge Use - Manjit S. Yadav Overview of Issues Metatheory and Consumer Research - Gerald Zaltma, Christian R.A. Pinson and Reinhard Angelmar Points of View - Gerald Zaltman, Karen Lemasters and Michael Heffring Current Issues in Philosophy of Science: Implications for the Study of Marketing - William J. Sauer, Nancy Nighswonger and Gerald Zaltman Reflections on Thinking Being Interesting - Gerald Zaltman, Karen Lemasters and Michael Heffring Breaking Out of the Box: Meaning and Means - Gerald Zaltman The Lack of Heresy in Marketing - Gerald Zaltman and Thomas V. Bonoma The Sociology and Psychology of Comfort Zones - Gerald Zaltman and Linda Price Thinking Mechanics Causality - Gerald Zaltman, Karen Lemasters and Michael Heffring Deductive and Inductive Thinking - Gerald Zaltman, Karen Lemasters and Michael Heffring Building Theory The Nature of Concepts An Examination of Concept Validity - Reinhard Angelmar, Gerald Zaltman and Christian Pinson Validity Importance in Consumer Research: Some Pragmatic Issues - Allen D. Shocker and Gerald Zaltman The Nature of Propositions Theories Constructing Theories-in-Use Thinker Toys: Concepts, Propositions, and Theories Book Review: On Becoming a Social Scientist: From Survey Research and Participant Observation to Experiential Analysis - Robert A. Peterson and Roger A. Kerin Foreword to Changing the Course of Marketing: Alternative Paradigms for Widening Marketing Theory - Gerald Zaltman Assessing Theories Evaluating Theories How Do We Know We Know: Reality Tests Evaluating Theory Uses of Theories The Nature of Explanation The Nature of Prediction Metacriteria for Control Perspectives of Other Scholars Gerald Zaltman’s Contributions to Theory Development and Knowledge Use - Ajay K. Kohli Gerald Zaltman: Contributions on Theory Development and Knowledge Use - Rohit Deshpande The Zaltman School: The Playbook and Its Implications for Scholars - Bernard J. Jaworski Interview Manjit Yadav Interviews - Gerald Zaltman
Les mer

Produktdetaljer

ISBN
9789352806645
Publisert
2018-06-26
Utgiver
Vendor
SAGE Publications India Pvt Ltd
Vekt
5890 gr
Høyde
241 mm
Bredde
184 mm
AldersnivĂĽ
P, 06
SprĂĽk
Product language
Engelsk
Format
Product format
Kombinasjonsprodukt
Antall sider
2112

Redaktør
Sheth Jagdish N.

Om bidragsyterne

Jagdish N. Sheth, Ph.D., is the Charles H. Kellstadt Professor of Marketing at Emory University, Goizueta Business School. He is known nationally and internationally for his scholarly contributions in consumer behavior, relationship marketing, competitive strategy, and geopolitical analysis. When he joined Emory’s faculty in 1991, Professor Sheth had nearly 30 years of combined experience in marketing from the University of Southern California, the University of Illinois, Columbia University, and Massachusetts Institute of Technology. Throughout his career, Professor Sheth has offered more than a thousand presentations in at least 20 countries. He has also provided consultancy for numerous companies in the United States, Europe, and Asia. His client list includes AT&T, BellSouth, Cox Communications, Delta, Ernst & Young, Ford, GE, Lucent Technologies, Motorola, Nortel, Pillsbury, Sprint, Square D, 3M, Whirlpool, and others. Currently, Professor Sheth sits on the Board of Directors of several public companies including Norstan, Cryo Cell International, and Wipro Limited. Professor Sheth’s accolades include “Outstanding Marketing Educator,” an award presented by the Academy of Marketing Science, the “Outstanding Educator” award twice-presented by Sales and Marketing Executives International, and the P.D. Converse Award for his outstanding contributions to theory in marketing, presented by the American Marketing Association. Professor Sheth is the recipient of the two highest awards given by the American Marketing Association: the Richard D. Irwin Distinguished Marketing Educator Award and the Charles Coolidge Parlin Award. In 1996, Professor Sheth was selected as the Distinguished Fellow of the Academy of Marketing Science. The following year, he was awarded the Distinguished Fellow award from the International Engineering Consortium. Professor Sheth is also a Fellow of the American Psychological Association (known as APA). In 2014, he was awarded the William Wilkie Award, Marketing for a Better World by the American Marketing Association. Professor Sheth has authored or coauthored hundreds of articles and books. In 2000, he and Andrew Sobel published the best seller, Clients for Life. In 2001, Value Space, which he coauthored with Banwari Mittal, was published. Professor Sheth’s most popular book, The Rule of Three, was coauthored with Dr Rajendra Sisodia and published in 2002. He has since written notable publications: Tectonic Shift, Firms of Endearment, and The 4 A’s of Marketing.

Relaterte produkter