/

Legends in Consumer Behavior: C Whan Park

Sheth Jagdish N.
Kombinasjonsprodukt / 2018 / Engelsk

Produktdetaljer

ISBN
9789352808236
Publisert
2018-12-28
Utgiver
Vendor
SAGE Publications India Pvt Ltd
Vekt
3900 gr
Høyde
241 mm
Bredde
184 mm
Aldersnivå
P, 06
Språk
Product language
Engelsk
Format
Product format
Kombinasjonsprodukt
Antall sider
1664

Redaktør
Sheth Jagdish N.

Om bidragsyterne

Jagdish N. Sheth, Ph.D., is the Charles H. Kellstadt Professor of Marketing at Emory University, Goizueta Business School. He is known nationally and internationally for his scholarly contributions in consumer behavior, relationship marketing, competitive strategy, and geopolitical analysis. When he joined Emory’s faculty in 1991, Professor Sheth had nearly 30 years of combined experience in marketing from the University of Southern California, the University of Illinois, Columbia University, and Massachusetts Institute of Technology. Throughout his career, Professor Sheth has offered more than a thousand presentations in at least 20 countries. He has also provided consultancy for numerous companies in the United States, Europe, and Asia. His client list includes AT&T, BellSouth, Cox Communications, Delta, Ernst & Young, Ford, GE, Lucent Technologies, Motorola, Nortel, Pillsbury, Sprint, Square D, 3M, Whirlpool, and others. Currently, Professor Sheth sits on the Board of Directors of several public companies including Norstan, Cryo Cell International, and Wipro Limited. Professor Sheth’s accolades include “Outstanding Marketing Educator,” an award presented by the Academy of Marketing Science, the “Outstanding Educator” award twice-presented by Sales and Marketing Executives International, and the P.D. Converse Award for his outstanding contributions to theory in marketing, presented by the American Marketing Association. Professor Sheth is the recipient of the two highest awards given by the American Marketing Association: the Richard D. Irwin Distinguished Marketing Educator Award and the Charles Coolidge Parlin Award. In 1996, Professor Sheth was selected as the Distinguished Fellow of the Academy of Marketing Science. The following year, he was awarded the Distinguished Fellow award from the International Engineering Consortium. Professor Sheth is also a Fellow of the American Psychological Association (known as APA). In 2014, he was awarded the William Wilkie Award, Marketing for a Better World by the American Marketing Association. Professor Sheth has authored or coauthored hundreds of articles and books. In 2000, he and Andrew Sobel published the best seller, Clients for Life. In 2001, Value Space, which he coauthored with Banwari Mittal, was published. Professor Sheth’s most popular book, The Rule of Three, was coauthored with Dr Rajendra Sisodia and published in 2002. He has since written notable publications: Tectonic Shift, Firms of Endearment, and The 4 A’s of Marketing.

Legends in Consumer Behavior: C Whan Park

Sheth Jagdish N.
Kombinasjonsprodukt / 2018 / Engelsk
Sheth Jagdish N.
Kombinasjonsprodukt / 2018 / Engelsk
Nettpris:
11.216,-
Ikke i salg
Sjekk lagerstatus i butikk
The Legends in Consumer Behavior series captures the essence of the most important contributions made in the field of consumer behavior in the past several decades. It reproduces the seminal works of the legends in the field, which are supplemented by interviews of these legends as well as by the opinions of other scholars about their work. The series comprises various sets, each focusing on the multiple ways in which a legend has contributed to the field. This set, consisting of five volumes, is a tribute to C. Whan Park. Professor Park is a Robert E. Brooker Professor of Marketing at the University of Southern California. Prior to joining the USC Marshall School of Business, Los Angeles, California, Professor Park was the Albert Wesley Frey Distinguished Professor of Marketing at the Joseph M. Katz Graduate School of Business at the University of Pittsburgh (1979–1997). He is one of the most innovative thought leaders who has pioneered many important areas in consumer behavior. His innovative publications include seminal papers in dyadic decision-making, "Joint Decisions in Home Purchasing: A Muddling-Through Process;" brand management, "Strategic Brand Concept-Image Management," and brand attachment, "Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers." He has also published highly influential articles in the areas of brand familiarity, subjective and objective knowledge, cognitive and affective involvement, constructive decision-making, cost-efficient brand growth strategies, and brand naming strategies. Apart from this, Professor Park has coauthored Marketing Management (1987) with Dr Gerald Zaltman, and Handbook of Brand Relationships (2009) with Deborah J. MacInnis and Joseph Priester. His most recent book, Brand Admiration: Building a Business People Love, coauthored with Dr Deborah J. MacInnis and Dr Andreas Eisingerich, was published in October 2016. Professor Park was the recipient of the 1987 Alpha Kappa Psi Award and has been a Fellow of Society of Consumer Psychology (2012) and a Fellow of Association for Consumer Research (ACR, 2015). He was the Editor of the Journal of Consumer Psychology (2008–2012) and is currently the Director of the Global Branding Center at the Marshall School of Business (2008–present). The series is edited by Jagdish N. Sheth, who is the Charles H. Kellstadt Professor of Marketing in the Goizueta Business School at Emory University, Atlanta, Georgia. He is a past president of the ACR, as well as Division 23 (Consumer Psychology) of the American Psychological Association (APA). He is also a Fellow of the APA and the ACR. Professor Sheth co-authored Theory of Buyer Behavior (with J.A. Howard), a classic in consumer behavior published in 1969. Volumes in this set: Volume 1: The Role of Familiarity and Knowledge in Consumer Behavior Editor: Mita Sujan Volume 2: Involvement and Reference Group Influence Editor: Joseph R Priester  Volume 3:Decision-making and Choice Decisions Editor: Richard J Lutz Volume 4:Brand Strategy Editor: Vanessa Patrick Volume 5:Causes of Brand Attachment and Its Effect on Consumers’ Information Processing Evaluations and Behaviors Editor: Debbie MacInnis
Les mer
An unrivalled contribution to the field of consumer behavior.
Volume 1: The Role of Familiarity and Knowledge in Consumer Behavior Appendix of Sources Series Introduction - Jagdish N. Sheth Set Introduction - Jagdish N. Sheth Volume Introduction: The Role of Familiarity and Knowledge in Consumer Behavior—The Contribution of C. Whan Park - Mita Sujan Impact of Prior Familiarity and Cognitive Complexity on Information Processing Rules - Jagdish N. Sheth A Test of the Relevance of Judgmental Models to Consumer′s Evaluative Judgement The Identification of Consumer Judgmental Combination Rules: Statistical Prediction vs. Structured Protocol - Charles M Schaninger The Effect of Individual and Situation-related Factors on Consumer Selection of Judgmental Models Judgmental Rules and Stages of the Familiarity Curve: Promotional Implications - V Parker Lessig A Few Questions on Consumer Information Processing: Two Product Cases, Coffee and Toothpaste Effects of Prior Knowledge and Experience and Phase of the Choice Process on Consumer Decision Processes: A Protocol Analysis - James R Bettman Self-perceived Knowledge: Some Effects on Information Processing for a Choice Task - Meryl P Gardner and Vinod K Thukral The Adaptive Information Processing Hypothesis: Accounting for the V-Shaped Advertising Response Function - Minhi Hahn and Deborah J MacInnis Consumer Knowledge Assessment - David L Mothersbaugh and Lawrence Feick Familiarity and Its Impact on Consumer Decision Biases and Heuristics - V Parker Lessig Product Class Competitors as Sources of Innovative Marketing Strategies - Daniel C Smith Not as Happy as I Thought I′d Be? Affective Misforecasting and Product Evaluations - Vanessa M Patrick and Deborah J MacInnis Looking through the Crystal Ball: Affective Forecasting and Misforecasting in Consumer Behavior - Deborah J MacInnis and Vanessa M Patrick The Effects of Situational Factors on In-Store Grocery Shopping Behavior: The Role of Store Environment and Time Available for Shopping - Easwar S Iyer and Daniel C Smith The Level and Nature of Product Knowledge and Ad Format Strategies - V Parker Lessig and D H Lee Perspectives of Other Scholars Objective and Subjective Knowledge as Constructs - Merrie Brucks Park’s Familiarity and Its Impact - Akshay Rao A Conversation - C. Whan Park A Conversation with C. Whan Park - Mita Sujan Volume 2: Involvement and Reference Group Influence Appendix of Sources Series Introduction - Jagdish N. Sheth Set Introduction - Jagdish N. Sheth Volume Introduction: The Antecedents and Consequences of Consumer Involvement: Theory, Information Processing, Persuasion, and Behavior—The Contribution of C. Whan Park - Joseph R Priester A Theory of Involvement in Consumer Behavior: Problems and Issues - Banwari Mittal Mediating Effects of Trial and Learning on Involvement-associated Characteristics - Henry Assael and Seoil Chaiy The Effect of TV Program Involvement on Involvement with Commercials - Gordon W McClung The Differential Role of Characteristics of Music on High- and Low-involvement Consumers′ Processing of Ads - Deborah J MacInnis The Impact of Emotional Valence and Intensity on Ad Evaluation and Memory - Karen Russo France and Reshma H Shah The Impact of Program Affective Valence and Level of Cognitive Appraisal on Advertisement Processing and Effectiveness - Karen Russo France Understanding Program-induced Mood Effects: Decoupling Arousal from Valence - Stewart Shapiro and Deborah J MacInnis Students and Housewives: Differences in Susceptibility to Reference Group Influence - V Parker Lessig Promotional Perspectives of Reference Group Influence: Advertising Implications - V Parker Lessig Types and Levels of Involvement and Brand Attitude Formation - S Mark Young Viewer Processing of Commercial Messages: Context and Involvement - Gordon W McClung and William J Sauer Consumer Response to Television Commercials: The Impact of Involvement and Background Music on Brand Attitude Formation - S Mark Young Evaluating the Effects of Advertising and Sales Promotion Campaigns - Martin S Roth and Philip F Jacques Cross-functional Product Development Teams, Creativity, and Innovativeness of New Consumer Products - Rajesh Sethi and Daniel C Smith How to Kill a Team’s Creativity: Density, Cohesiveness, and Autonomy Might Seem Critical to Group Innovation. But Don’t Take Them Too Fa - Rajesh Sethi and Daniel C Smith Perspectives of Other Scholars C. Whan Park’s Influence on Influence - Frank Kardes Ode to CW, a Lifelong Intellectual Contributory - Judy Zaichkowsky A Conversation - C. Whan Park A Conversation with C. Whan Park - Joseph R Priester Volume 3: Decision-making and Choice Decision Appendix of Sources Series Introduction - Jagdish N. Sheth Set Introduction - Jagdish N. Sheth Volume Introduction: Decision-making and Choice Decision—The Contribution of C. Whan Park - Richard J Lutz A Theory of Multidimensional Brand Loyalty - Jagdish N. Sheth Product Quality Judgment: Information Processing Approach (with Frederick W Winter) Implications of a Constructive View of Choice for Analysis of Protocol Data: A Coding Scheme for Elements of Choice Process - James R Bettman A Situational Analysis of Communication Effect: A New Product Purchase by Mail Order - William J Bahr The Elusive Role of Price in Brand Choice Behavior - V Parker Lessig and James R Merrill A Conflict Resolution Choice Model A Seven-point Scale and a Decision-maker’s Simplifying Choice Strategy: An Operationalized Satisficing-plus Model Product-level Choice: A Top-down or Bottom-up Process? - Daniel C Smith Consumers’ Decision Plans and Subsequent Choice Behavior - Robert W Hughes, Vinod Thukral and Roberto Friedmann Decision Plans and Consumer Choice Dynamics - Richard J Lutz Joint Decisions in Home Purchasing: A Muddling-through Process High-stake Decision Making – An Empirical Study Based on House Purchase Processes - SJ Chan and PL Yu Choosing What I Want Versus Rejecting What I Do Not Want: An Application of Decision Framing to Product Option Choice Decisions - Sung Youl Jun and Deborah J MacInnis Incommensurate Resources: Not Just More of the Same - Joseph C Nunes Paying Before Consuming: Examining the Robustness of Consumers’ Preference for Prepayment - Vanessa M Patrick Perspectives of Other Scholars / Muddle, Muddle, Toil, and Trouble - Joseph W Alba Commentary on CW Park’s Contributions to Consumer Research - James R Bettman A Conversation - C. Whan Park A Conversation with C. Whan Park - Richard J Lutz Volume 4: Brand Strategy Appendix of Sources Series Introduction - Jagdish N. Sheth Set Introduction - Jagdish N. Sheth Volume Introduction: Brand Strategy—The Contribution of C. Whan Park - Vanessa Patrick Strategic Brand Concept-image Management - Bernard J Jaworski and Deborah J MacInnis Measuring Brand Equity: The Marketing Surplus and Efficiency (MARKSURE)-based Brand Equity Measure - Deborah J MacInnis, Xavier Drèze and Jonathan Lee Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency - Sandra Milberg and Robert Lawson The Effects of Brand Extensions on Market Share and Advertising Efficiency - Daniel C Smith The Effects of Direct and Associative Brand Extension Strategies on Consumer Response to Brand Extensions - Michael S McCarthy and Sandra J Milberg Composite Branding Alliances: An Investigation of Extension and Feedback Effects - Sung Youl Jun and Allan D Shocker Managing Negative Feedback Effects Associated with Brand Extensions: The Impact of Alternative Branding Strategies - Sandra J Milberg and Michael S McCarthy Formation of Price Expectation in Brand Extensions and Impact on Brand Extension Evaluation - Sung Youl Jun and Deborah J MacInnis Strategic Benefits of Low Fit Brand Extensions: When and Why? - HaeEun Helen Chun, Andreas B Eisingerich and Deborah J MacInnis Memory Structure of Brand Names - Robert Lawson and Sandra Milberg Brand Architecture Design and Brand Naming Decisions - Deborah J MacInnis and Andreas B Eisingerich Brand Architecture Design - Deborah J MacInnis and Andreas Eisingerich Perspectives of Other Scholars From the Portrait of Scholar to a Legend - Rohini Ahluwalia Dr. C.W. Park: An Extraordinary Marketer - Jennifer Edson Escalas A Conversation - C. Whan Park A Conversation with C. Whan Park - Vanessa Patrick Volume 5: Causes of Brand Attachment and Its Effect on Consumers’ Information Processing Evaluations and Behaviors Appendix of Sources Series Introduction - Jagdish N. Sheth Set Introduction - Jagdish N. Sheth Volume Introduction: Causes of Brand Attachment and Its Effect on Consumers’ Information Processing Evaluations and Behaviors - Debbie MacInnis Brand Attachment: Constructs, Consequences and Causes - Deborah J MacInnis and Joseph Priester Beyond Attitudes: Attachment and Consumer Behavior - Deborah J MacInnis and Joseph Priester What’s In and What’s Out: Questions on the Boundaries of the Attitude Construct - Deborah J MacInnis The Connection-Prominence Attachment Model (CPAM): A Conceptual and Methodological Exploration of Brand Attachment - Joseph Priester, Deborah J MacInnis and Zhong Wan Research Directions on Strong Brand Relationships - Deborah J MacInnis and Joseph R Priester Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers - Deborah J MacInnis, Joseph Priester, Andreas B Eisingerich and Dawn Iacobucci Brand Attachment: Theory and Practice Brand Attachment and a Strategic Brand Exemplar - Deborah J MacInnis and Joseph R Priester The Role of Brand Logos in Firm Performance - Andreas B Eisingerich, Gratiana Pol and Jason Whan Park The Power of a Good Logo - Andreas B Eisingerich and Gratiana Pol The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands - Matthew Thomson and Deborah J MacInnis Beyond Fit and Attitude: The Effect of Emotional Attachment on Consumer Responses to Brand Extensions - Alexander Fedorikhin and Matthew Thomson Dilution and Enhancement of Celebrity Brands through Sequential Movie Releases - Lan Luo, Xinlei (Jack) Chen and Jeanie Han Brand Forgiveness: How Close Brand Relationships Influence Forgiveness - Leigh Anne Novak Donovan, Joseph R Priester and Deborah J MacInnis Attachment–Aversion (AA) Model of Customer–Brand Relationships - Andreas B Eisingerich and Jason Whan Pa From Brand Aversion or Indifference to Brand Attachment: Authors’ Response to Commentaries to Park, Eisingerich, and Park’s Brand Attachment–Aversion Model - Andreas B Eisingerich and Jason Whan Park Two Types of Attractive Research: Cute Research and Beautiful Research The Science Behind Brand Admiration - Deborah J MacInnis and Andreas Eisingerich Perspectives of Other Scholars Experiencing Brand Attachment: Now and In the Future - Bernd Schmitt Attachment and Consumer–Brand Relationships - Matthew Thomson A Conversation with C. Whan Park A Conversation with C. Whan Park - Debbie MacInnis
Les mer

Relaterte produkter

The Legends in Consumer Behavior series captures the essence of the most important contributions made in the field of consumer behavior in the past several decades. It reproduces the seminal works of the legends in the field, which are supplemented by interviews of these legends as well as by the opinions of other scholars about their work. The series comprises various sets, each focusing on the multiple ways in which a legend has contributed to the field. This set, consisting of five volumes, is a tribute to C. Whan Park. Professor Park is a Robert E. Brooker Professor of Marketing at the University of Southern California. Prior to joining the USC Marshall School of Business, Los Angeles, California, Professor Park was the Albert Wesley Frey Distinguished Professor of Marketing at the Joseph M. Katz Graduate School of Business at the University of Pittsburgh (1979–1997). He is one of the most innovative thought leaders who has pioneered many important areas in consumer behavior. His innovative publications include seminal papers in dyadic decision-making, "Joint Decisions in Home Purchasing: A Muddling-Through Process;" brand management, "Strategic Brand Concept-Image Management," and brand attachment, "Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers." He has also published highly influential articles in the areas of brand familiarity, subjective and objective knowledge, cognitive and affective involvement, constructive decision-making, cost-efficient brand growth strategies, and brand naming strategies. Apart from this, Professor Park has coauthored Marketing Management (1987) with Dr Gerald Zaltman, and Handbook of Brand Relationships (2009) with Deborah J. MacInnis and Joseph Priester. His most recent book, Brand Admiration: Building a Business People Love, coauthored with Dr Deborah J. MacInnis and Dr Andreas Eisingerich, was published in October 2016. Professor Park was the recipient of the 1987 Alpha Kappa Psi Award and has been a Fellow of Society of Consumer Psychology (2012) and a Fellow of Association for Consumer Research (ACR, 2015). He was the Editor of the Journal of Consumer Psychology (2008–2012) and is currently the Director of the Global Branding Center at the Marshall School of Business (2008–present). The series is edited by Jagdish N. Sheth, who is the Charles H. Kellstadt Professor of Marketing in the Goizueta Business School at Emory University, Atlanta, Georgia. He is a past president of the ACR, as well as Division 23 (Consumer Psychology) of the American Psychological Association (APA). He is also a Fellow of the APA and the ACR. Professor Sheth co-authored Theory of Buyer Behavior (with J.A. Howard), a classic in consumer behavior published in 1969. Volumes in this set: Volume 1: The Role of Familiarity and Knowledge in Consumer Behavior Editor: Mita Sujan Volume 2: Involvement and Reference Group Influence Editor: Joseph R Priester  Volume 3:Decision-making and Choice Decisions Editor: Richard J Lutz Volume 4:Brand Strategy Editor: Vanessa Patrick Volume 5:Causes of Brand Attachment and Its Effect on Consumers’ Information Processing Evaluations and Behaviors Editor: Debbie MacInnis
Les mer
An unrivalled contribution to the field of consumer behavior.
Volume 1: The Role of Familiarity and Knowledge in Consumer Behavior Appendix of Sources Series Introduction - Jagdish N. Sheth Set Introduction - Jagdish N. Sheth Volume Introduction: The Role of Familiarity and Knowledge in Consumer Behavior—The Contribution of C. Whan Park - Mita Sujan Impact of Prior Familiarity and Cognitive Complexity on Information Processing Rules - Jagdish N. Sheth A Test of the Relevance of Judgmental Models to Consumer′s Evaluative Judgement The Identification of Consumer Judgmental Combination Rules: Statistical Prediction vs. Structured Protocol - Charles M Schaninger The Effect of Individual and Situation-related Factors on Consumer Selection of Judgmental Models Judgmental Rules and Stages of the Familiarity Curve: Promotional Implications - V Parker Lessig A Few Questions on Consumer Information Processing: Two Product Cases, Coffee and Toothpaste Effects of Prior Knowledge and Experience and Phase of the Choice Process on Consumer Decision Processes: A Protocol Analysis - James R Bettman Self-perceived Knowledge: Some Effects on Information Processing for a Choice Task - Meryl P Gardner and Vinod K Thukral The Adaptive Information Processing Hypothesis: Accounting for the V-Shaped Advertising Response Function - Minhi Hahn and Deborah J MacInnis Consumer Knowledge Assessment - David L Mothersbaugh and Lawrence Feick Familiarity and Its Impact on Consumer Decision Biases and Heuristics - V Parker Lessig Product Class Competitors as Sources of Innovative Marketing Strategies - Daniel C Smith Not as Happy as I Thought I′d Be? Affective Misforecasting and Product Evaluations - Vanessa M Patrick and Deborah J MacInnis Looking through the Crystal Ball: Affective Forecasting and Misforecasting in Consumer Behavior - Deborah J MacInnis and Vanessa M Patrick The Effects of Situational Factors on In-Store Grocery Shopping Behavior: The Role of Store Environment and Time Available for Shopping - Easwar S Iyer and Daniel C Smith The Level and Nature of Product Knowledge and Ad Format Strategies - V Parker Lessig and D H Lee Perspectives of Other Scholars Objective and Subjective Knowledge as Constructs - Merrie Brucks Park’s Familiarity and Its Impact - Akshay Rao A Conversation - C. Whan Park A Conversation with C. Whan Park - Mita Sujan Volume 2: Involvement and Reference Group Influence Appendix of Sources Series Introduction - Jagdish N. Sheth Set Introduction - Jagdish N. Sheth Volume Introduction: The Antecedents and Consequences of Consumer Involvement: Theory, Information Processing, Persuasion, and Behavior—The Contribution of C. Whan Park - Joseph R Priester A Theory of Involvement in Consumer Behavior: Problems and Issues - Banwari Mittal Mediating Effects of Trial and Learning on Involvement-associated Characteristics - Henry Assael and Seoil Chaiy The Effect of TV Program Involvement on Involvement with Commercials - Gordon W McClung The Differential Role of Characteristics of Music on High- and Low-involvement Consumers′ Processing of Ads - Deborah J MacInnis The Impact of Emotional Valence and Intensity on Ad Evaluation and Memory - Karen Russo France and Reshma H Shah The Impact of Program Affective Valence and Level of Cognitive Appraisal on Advertisement Processing and Effectiveness - Karen Russo France Understanding Program-induced Mood Effects: Decoupling Arousal from Valence - Stewart Shapiro and Deborah J MacInnis Students and Housewives: Differences in Susceptibility to Reference Group Influence - V Parker Lessig Promotional Perspectives of Reference Group Influence: Advertising Implications - V Parker Lessig Types and Levels of Involvement and Brand Attitude Formation - S Mark Young Viewer Processing of Commercial Messages: Context and Involvement - Gordon W McClung and William J Sauer Consumer Response to Television Commercials: The Impact of Involvement and Background Music on Brand Attitude Formation - S Mark Young Evaluating the Effects of Advertising and Sales Promotion Campaigns - Martin S Roth and Philip F Jacques Cross-functional Product Development Teams, Creativity, and Innovativeness of New Consumer Products - Rajesh Sethi and Daniel C Smith How to Kill a Team’s Creativity: Density, Cohesiveness, and Autonomy Might Seem Critical to Group Innovation. But Don’t Take Them Too Fa - Rajesh Sethi and Daniel C Smith Perspectives of Other Scholars C. Whan Park’s Influence on Influence - Frank Kardes Ode to CW, a Lifelong Intellectual Contributory - Judy Zaichkowsky A Conversation - C. Whan Park A Conversation with C. Whan Park - Joseph R Priester Volume 3: Decision-making and Choice Decision Appendix of Sources Series Introduction - Jagdish N. Sheth Set Introduction - Jagdish N. Sheth Volume Introduction: Decision-making and Choice Decision—The Contribution of C. Whan Park - Richard J Lutz A Theory of Multidimensional Brand Loyalty - Jagdish N. Sheth Product Quality Judgment: Information Processing Approach (with Frederick W Winter) Implications of a Constructive View of Choice for Analysis of Protocol Data: A Coding Scheme for Elements of Choice Process - James R Bettman A Situational Analysis of Communication Effect: A New Product Purchase by Mail Order - William J Bahr The Elusive Role of Price in Brand Choice Behavior - V Parker Lessig and James R Merrill A Conflict Resolution Choice Model A Seven-point Scale and a Decision-maker’s Simplifying Choice Strategy: An Operationalized Satisficing-plus Model Product-level Choice: A Top-down or Bottom-up Process? - Daniel C Smith Consumers’ Decision Plans and Subsequent Choice Behavior - Robert W Hughes, Vinod Thukral and Roberto Friedmann Decision Plans and Consumer Choice Dynamics - Richard J Lutz Joint Decisions in Home Purchasing: A Muddling-through Process High-stake Decision Making – An Empirical Study Based on House Purchase Processes - SJ Chan and PL Yu Choosing What I Want Versus Rejecting What I Do Not Want: An Application of Decision Framing to Product Option Choice Decisions - Sung Youl Jun and Deborah J MacInnis Incommensurate Resources: Not Just More of the Same - Joseph C Nunes Paying Before Consuming: Examining the Robustness of Consumers’ Preference for Prepayment - Vanessa M Patrick Perspectives of Other Scholars / Muddle, Muddle, Toil, and Trouble - Joseph W Alba Commentary on CW Park’s Contributions to Consumer Research - James R Bettman A Conversation - C. Whan Park A Conversation with C. Whan Park - Richard J Lutz Volume 4: Brand Strategy Appendix of Sources Series Introduction - Jagdish N. Sheth Set Introduction - Jagdish N. Sheth Volume Introduction: Brand Strategy—The Contribution of C. Whan Park - Vanessa Patrick Strategic Brand Concept-image Management - Bernard J Jaworski and Deborah J MacInnis Measuring Brand Equity: The Marketing Surplus and Efficiency (MARKSURE)-based Brand Equity Measure - Deborah J MacInnis, Xavier Drèze and Jonathan Lee Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency - Sandra Milberg and Robert Lawson The Effects of Brand Extensions on Market Share and Advertising Efficiency - Daniel C Smith The Effects of Direct and Associative Brand Extension Strategies on Consumer Response to Brand Extensions - Michael S McCarthy and Sandra J Milberg Composite Branding Alliances: An Investigation of Extension and Feedback Effects - Sung Youl Jun and Allan D Shocker Managing Negative Feedback Effects Associated with Brand Extensions: The Impact of Alternative Branding Strategies - Sandra J Milberg and Michael S McCarthy Formation of Price Expectation in Brand Extensions and Impact on Brand Extension Evaluation - Sung Youl Jun and Deborah J MacInnis Strategic Benefits of Low Fit Brand Extensions: When and Why? - HaeEun Helen Chun, Andreas B Eisingerich and Deborah J MacInnis Memory Structure of Brand Names - Robert Lawson and Sandra Milberg Brand Architecture Design and Brand Naming Decisions - Deborah J MacInnis and Andreas B Eisingerich Brand Architecture Design - Deborah J MacInnis and Andreas Eisingerich Perspectives of Other Scholars From the Portrait of Scholar to a Legend - Rohini Ahluwalia Dr. C.W. Park: An Extraordinary Marketer - Jennifer Edson Escalas A Conversation - C. Whan Park A Conversation with C. Whan Park - Vanessa Patrick Volume 5: Causes of Brand Attachment and Its Effect on Consumers’ Information Processing Evaluations and Behaviors Appendix of Sources Series Introduction - Jagdish N. Sheth Set Introduction - Jagdish N. Sheth Volume Introduction: Causes of Brand Attachment and Its Effect on Consumers’ Information Processing Evaluations and Behaviors - Debbie MacInnis Brand Attachment: Constructs, Consequences and Causes - Deborah J MacInnis and Joseph Priester Beyond Attitudes: Attachment and Consumer Behavior - Deborah J MacInnis and Joseph Priester What’s In and What’s Out: Questions on the Boundaries of the Attitude Construct - Deborah J MacInnis The Connection-Prominence Attachment Model (CPAM): A Conceptual and Methodological Exploration of Brand Attachment - Joseph Priester, Deborah J MacInnis and Zhong Wan Research Directions on Strong Brand Relationships - Deborah J MacInnis and Joseph R Priester Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers - Deborah J MacInnis, Joseph Priester, Andreas B Eisingerich and Dawn Iacobucci Brand Attachment: Theory and Practice Brand Attachment and a Strategic Brand Exemplar - Deborah J MacInnis and Joseph R Priester The Role of Brand Logos in Firm Performance - Andreas B Eisingerich, Gratiana Pol and Jason Whan Park The Power of a Good Logo - Andreas B Eisingerich and Gratiana Pol The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands - Matthew Thomson and Deborah J MacInnis Beyond Fit and Attitude: The Effect of Emotional Attachment on Consumer Responses to Brand Extensions - Alexander Fedorikhin and Matthew Thomson Dilution and Enhancement of Celebrity Brands through Sequential Movie Releases - Lan Luo, Xinlei (Jack) Chen and Jeanie Han Brand Forgiveness: How Close Brand Relationships Influence Forgiveness - Leigh Anne Novak Donovan, Joseph R Priester and Deborah J MacInnis Attachment–Aversion (AA) Model of Customer–Brand Relationships - Andreas B Eisingerich and Jason Whan Pa From Brand Aversion or Indifference to Brand Attachment: Authors’ Response to Commentaries to Park, Eisingerich, and Park’s Brand Attachment–Aversion Model - Andreas B Eisingerich and Jason Whan Park Two Types of Attractive Research: Cute Research and Beautiful Research The Science Behind Brand Admiration - Deborah J MacInnis and Andreas Eisingerich Perspectives of Other Scholars Experiencing Brand Attachment: Now and In the Future - Bernd Schmitt Attachment and Consumer–Brand Relationships - Matthew Thomson A Conversation with C. Whan Park A Conversation with C. Whan Park - Debbie MacInnis
Les mer

Produktdetaljer

ISBN
9789352808236
Publisert
2018-12-28
Utgiver
Vendor
SAGE Publications India Pvt Ltd
Vekt
3900 gr
Høyde
241 mm
Bredde
184 mm
Aldersnivå
P, 06
Språk
Product language
Engelsk
Format
Product format
Kombinasjonsprodukt
Antall sider
1664

Redaktør
Sheth Jagdish N.

Om bidragsyterne

Jagdish N. Sheth, Ph.D., is the Charles H. Kellstadt Professor of Marketing at Emory University, Goizueta Business School. He is known nationally and internationally for his scholarly contributions in consumer behavior, relationship marketing, competitive strategy, and geopolitical analysis. When he joined Emory’s faculty in 1991, Professor Sheth had nearly 30 years of combined experience in marketing from the University of Southern California, the University of Illinois, Columbia University, and Massachusetts Institute of Technology. Throughout his career, Professor Sheth has offered more than a thousand presentations in at least 20 countries. He has also provided consultancy for numerous companies in the United States, Europe, and Asia. His client list includes AT&T, BellSouth, Cox Communications, Delta, Ernst & Young, Ford, GE, Lucent Technologies, Motorola, Nortel, Pillsbury, Sprint, Square D, 3M, Whirlpool, and others. Currently, Professor Sheth sits on the Board of Directors of several public companies including Norstan, Cryo Cell International, and Wipro Limited. Professor Sheth’s accolades include “Outstanding Marketing Educator,” an award presented by the Academy of Marketing Science, the “Outstanding Educator” award twice-presented by Sales and Marketing Executives International, and the P.D. Converse Award for his outstanding contributions to theory in marketing, presented by the American Marketing Association. Professor Sheth is the recipient of the two highest awards given by the American Marketing Association: the Richard D. Irwin Distinguished Marketing Educator Award and the Charles Coolidge Parlin Award. In 1996, Professor Sheth was selected as the Distinguished Fellow of the Academy of Marketing Science. The following year, he was awarded the Distinguished Fellow award from the International Engineering Consortium. Professor Sheth is also a Fellow of the American Psychological Association (known as APA). In 2014, he was awarded the William Wilkie Award, Marketing for a Better World by the American Marketing Association. Professor Sheth has authored or coauthored hundreds of articles and books. In 2000, he and Andrew Sobel published the best seller, Clients for Life. In 2001, Value Space, which he coauthored with Banwari Mittal, was published. Professor Sheth’s most popular book, The Rule of Three, was coauthored with Dr Rajendra Sisodia and published in 2002. He has since written notable publications: Tectonic Shift, Firms of Endearment, and The 4 A’s of Marketing.

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