Account Management Advertising Advertising - codes Advertising Online Advertorials Agenda Setting Alternative Media Annual General Meeting Audience Audience - Radio Audience - Television Blog, Blogger, Blogosphere Bottom Line Boundary Spanner Brand Stretching Branding Budget Business to Business (B2B) Campaign Celebrity Censorship Circulation - Newspapers Circulation - Internet Client Codes of Conduct Commercial Speech Communication Communication Audit Communication Strategy Conflict of Interest Consultancy Consumer Public Relations Contacts Content Analysis CPD - Continuous Professional Development Convergence Copyright Corporate Communication Corporate Social Responsibility Creativity Crisis Public Relations Cybersquatting Dark Sites Defamation Demographics Destination brand Diversity Dumbing Down Editor Embargo Ethics Evaluation Event Management Excellence Theory Fifth Estate Focus Groups Fourth Estate Freelance Financial Public Relations Friday night Drop Full Service Gatekeeper Globalisation Google dance Google Earth Google games Government Public Relations Guanxi Healthcare Public Relations Hofstede Hong Bo Horizon Scanning Human Resources In House Infotainment Information Subsidies Internet Internet Public Relations Journalism Journalist Key Figure Interviews Key Messages Lobby Lobbying Manufacturing Consent Marketing (mix) Mass Communication Media Briefing Media Relations Media Training Methodology Military Public Relations/Embedded Journalists Mission Statement Models In Public Relations Networking News News Agency/Press Association News Angle News management News Value News Rooms NGOs Nibs (news in Brief) On Message On/Off The Record Party Conferences Perception Management Persuasion Photo Opportunity Pitch/Pitching PReditorial Press Conferences Press Packs Press Releases Privacy Pro Bono Promotion (1) Promotion (2) Propaganda Public Inquiry Public Opinion Public Relations Public Relations Education and Training Public Relations (Internal) Public Relations Planning Publics Public Service Broadcasting Public Relations Democracy Q and As Quantitative and Qualitative Methods Rebuttals Regulation - Internet Regulation - Press (Ownership and Content) Regulation - Radio Regulation - Television Reputation Management Research (Communication) Research (Sponsored) Response Statement Risk Management Rogue Sites Rolling News Rolling News Deadlines Sampling Sell-In Situation Analysis SMART Objectives Social Marketing Social Media Soundbites Sources - Relations with Journalists Sources - Influence on Editorial Spin Spin Doctor Spoiler Sponsorship Stakeholder Analysis Strategy Syndicated radio Tapes Talking Head Target Audience Think Tanks Trade Bodies Trade Press Triple Bottom Line Video News Release Web 2.0 Western Model (Dominance of) Wikis

′Offers the reader a concise and very readable tour through the many facets of PR. It provides a solid overview of the PR industry, suitable not only for students of PR and communication studies, but also those of us who feel the need to ground ourselves with an easy to use reference book, which is organised well enough to enable the reader to dip in and out… Providing a detailed reference of just under 200 alphabetically listed entries, covering a range of topics, from account management to wikis, destination branding and Hong Bo (that one you′ll have to look up yourselves), each entry takes up roughly a page, sometimes less, is colloquial in tone and offers several recommendations for further reading, making it an excellent jumping-off point for further exploration. The plethora of facts and theories is handled skilfully and the erudition worn so lightly that the best compliment a reader can make is that one is barely conscious of the huge amount of ground covered by the book and that it is the work of five different authors… Ultimately, it is the sheer variety of topics covered that impresses, as if the authors are deliberately making a point of the breadth of PR today′ - Communication Director