Drawing from the combined experiences of Mike Peng and Klaus Meyer, International Business provides a comprehensive insight into contemporary business practices. Covering recent global developments and current issues such as the COVID-19 pandemic, Brexit, the social and environmental impact of globalization and progress in responsible business practices, as well as the historical context of international business, this fourth edition highlights the complex nature of global business.
Les mer
Part I: Foundations
1. Globalizing Business
2. Formal Institutions: Political, Economic and Legal Systems
3. Informal Institutions: Analyzing Culture
4. Firm Resources: Competitiveness and Growth
Part II: Business Across Borders
5. Trading Internationally
6. Investing Abroad Directly
7. Exchange Rates
Part III: Globalization
8. European Integration
9. Global Integration and Multilateral Organizations
10. Responsible Business
Part IV: The Firm on the Global Stage
11. Starting International Business
12. Foreign Entry Strategies
13. Competitive Dynamics
14. Global Growth Strategies : Partnerships and Acquisitions
Part V: Operations in the Global MNE
15. Organizing and Innovating in the MNE
16. People in the MNE
17. Customers and Suppliers of the MNE
Part VI: Integrative Cases
Les mer
Produktdetaljer
ISBN
9781473779891
Publisert
2023-01-26
Utgave
4. utgave
Utgiver
Vendor
Cengage Learning EMEA
Vekt
1150 gr
Høyde
24 mm
Bredde
196 mm
Dybde
261 mm
Aldersnivå
U, 05
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
624