"Sensibly written, with useful devices - such as the PREPBAR acronym (Plan, Reherse, Explore, Propose, Bargain, Agree, Review) - its a handy book if youre involved in any aspect of buying or selling"

Management Today, October 2010

How to Negotiate Effectively provides tips, tools and techniques for getting it right. It explores and advises on every aspect of the negotiation process, including: tactics and counter-measures, handling deadlock, making concessions, enhancing your authority and getting the best deal. This new edition also contains material on identifying true decision makers, and how to spot buying signals in negotiations. An essential step-by-step guide, How to Negotiate Effectively will help anyone achieve a balanced 'win-win' outcome every time.
Les mer
A practical, accessible book which looks at the vital principles of good negotiation, that can result in improved business performance and better business relationships
Chapter - 00: Introduction;Chapter - 01: Definition;Chapter - 02: Count the cost;Chapter - 03: Seven key elements;Chapter - 04: Introductory comments;Chapter - 05: Enhance your authority;Chapter - 06: Tactics and countermeasures;Chapter - 07: Negotiable variables – or tradeable concessions;Chapter - 08: Rules for making concessions;Chapter - 09: Looking for negotiable variables;Chapter - 10: Handling deadlock;Chapter - 11: Questions, questions, questions;Chapter - 12: Profiling for strategic level negotiation;Chapter - 13: The authority of your counterpart;Chapter - 14: Handling long-term negotiations;Chapter - 15: Post-purchase remorse can undo the close;Chapter - 16: Tough or effective?;Chapter - 17: Dos and don’ts;Chapter - 18: Four specific techniques;Chapter - 19: Final words
Les mer
Part of the high profile, best-selling Creating Success series relaunch with extensive advertising coverage in the Sunday Times Series translated into 25 languages with over 500,000 copies sold Expert advice on getting the best deal available and maintaining a good relationship Point of sale material available: posters, bookmarks and showcards
Les mer
Explores and advises on every aspect of the negotiation process

Produktdetaljer

ISBN
9780749461348
Publisert
2010-11-03
Utgave
3. utgave
Utgiver
Vendor
Kogan Page Ltd
Vekt
113 gr
Høyde
217 mm
Bredde
138 mm
Dybde
11 mm
Aldersnivå
U, P, 05, 06
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
184

Forfatter

Om bidragsyterne

David Oliver is Managing Director of Insight Marketing, and also Associate Director of the Marketing Guild. He writes regularly for the press and runs seminars around the world on negotiation, professional selling skills and practical marketing.