We are in an era of massive disruptions in markets, media, management approaches and business models. These disruptions are being caused by rapid technological changes on the one hand and tectonic shifts in customer preferences and societal behaviour on the other. Marketing knowledge and practices have to advance at a significantly higher pace to address the changing context of market behaviour. Handbook of Advances in Marketing in an Era of Disruptions is meant to share ideas and new knowledge that are relevant to this world of disruptions. Leading scholars from around the world, who have keenly observed the changing market environment, business policies, parameters, theories, methods and practices, have put forth their theses on how marketing thinking needs to evolve to keep pace with the market reality. This book is dedicated to Professor Jagdish N. Sheth and honours his sustained contribution as a management thinker, scholar, academician and corporate adviser in an illustrious career spanning over five decades.
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A volume of essays on advances in marketing from leading global marketing scholars.
Foreword: My Reflections About Jagdish Sheth - Philip Kotler Preface Part I: Rethinking and Re-envisioning Marketing Reimagine Marketing - Yoram “Jerry” Wind Daring to Understand and Change Thinking - Gerald Zaltman Envisioning Marketing Advances in an Era of Disruptions: A Bottom-up Perspective from Subsistence Marketplaces - Madhubalan Viswanathan Advancing the Study of Marketing’s Impacts on Society - William L Wilkie Should Government Regulate Questionable Goods and Services? - Philip Kotler The Historical Roots of Marketing’s Badge of Infamy - Robert Winsor and David W Stewart Part II: Marketing for a Better World Environmental Sustainability Innovations, Sustainability Stakeholders and the Triple Bottom Line - Rajan Varadarajan Building Sustainable and Socially Impactful Businesses at the Base of the Pyramid - Amitava Chattopadhyay From Bystanders to Owners: Marketing Sustainability Ownership to Stakeholders to Secure Our Future Well-being - C B Bhattacharya Sustainability as a Key Component of Marketing Strategy: A Societal Approach - Marcelo L D S Gabriel Pioneering Research on Sustainability - Omar Rodriguez-Vila and Sundar Bharadwaj Part III: Managing Marketing in a Turbulent World Organizing Marketing for an Era of Digital Turbulence - George S Day Harnessing Disruptions for Marketing Strategies - Rajeev Batra Economic Tremors and Earthquakes: Sharing, the Sharing Economy, Crowdfunding, Cryptocurrencies and DAOs - Russell Belk Funding by the Masses: Crowdfunding Platforms and Their Disruption of Traditional Marketing Functions - Yee Heng TAN and Srinivas K Reddy Customer Journey Modelling: An Integrated Approach to Quantify the Importance, Contribution and Efficiency of Paid, Owned and Earned Media - JoAnn Sciarrino, Jim Friedman, Todd Kirk, Kim Kitchings and John Prudente Increasing Marketing’s Impact: Making Everyone a Marketer - Edgar Leonard, Neil Bedwell and Nicholas Roth Part IV: Enhancing Customer Experience and Value Innovating the Customer Experience - Ruth N Bolton Customer Centricity in the Digital Age: Rediscovering Value - G Shainesh The Contextual Nature of Value in Use - Michael Kleinaltenkamp and Dimitri Dekanozishvili Value-based Marketing in Business-to-Business Markets: Foundation, Logic and Proposal for a Generic Process - Thomas Werani The 4 As of Marketing Framework and Social Network Platforms - Md Tarique Newaz, Dennis Arnett and Mayukh Dass Value of Outsourcing Sales and Marketing by CPG Companies in the Age of Retail Disruptions - Atul Parvatiyar, Naveen Donthu and Thomas W Gruen Part V: Understanding and Managing Customers Organizational Buying Behaviour: Where We Have Been and Where We Need to Go In - Robert E Spekman and Robert J Thomas Practical Tools and Frameworks for Customer Management in Business Marketing - Douglas Bowma Interactivity and International Business - Hakan Hakansson and Ivan Snehota Are You Ready for Relationship Marketing? It Is a Business Challenge - Christian Gronroos Trust in Persons, Organizations and Systems - W Fred van Raaij Can Brand Custodians Cope with Fake News? Marketing Assets in the Age of Truthiness and Post-Fact - Pierre R Berthon, Ivan Fedorenko, Leyland F Pitt and Sarah Lord Ferguson Part VI: Marketing Technologies, Analytics and Research Methods The Evolution of Marketing Technology - Jürgen Kai-Uwe Brock Influence of Technology and Data on Customized Marketing Strategy - V Kumar and Divya Ramachandran How and Why Artificial Intelligence, Mixed Reality and Blockchain Technologies Will Change Marketing We Know Today - Denish Shah and Emily Shay Contemporary Disruptions in the Realm of Research Methods in Marketing - Dawn Iacobucci The Two Stars of Marketing Analytics: Automated and Directed Systems - Arvind Rangaswamy Modelling Choice of Multiple Items Vithala - R Rao Integrating Social Media in Marketing Research Courses Naresh - K Malhotra and Steven M Burgess Part VII: Pushing the Frontiers of Marketing Discipline Seating Gigerenzer, Gladwin, McClelland, Sheth and Simon at the Same Table: Constructing Workbench Theories of Decision Processes That Predict Outcomes Accurately - Arch G Woodside International Marketing as a Discipline - Johny K Johansson The Next Frontier in Marketing: Self-Sustaining Marketing, Society and Capitalism Through Collaborative Yet Disruptive Partnerships - Can Uslay Conscious Marketing: Meaning and Application - Gary Ottley, Nada Nasr Bechwati and Rajendra Sisodia Part VIII: Jagdish Sheth—Impact, Views and Tributes Musings on the Past, Present and Future: An Interview with Jag Sheth - Atul Parvatiyar and Rajendra Sisodia Young Jagdish: A Tribute to His Early Years - Morris B Holbrook I Am Standing; No, I Do Not Use Grecian Formula; No, I Am Not an International Grad Student: An Essay in Appreciation of Jag Sheth - Terry Clark and Martin Key Jagdish Sheth: Evangelizing in and About Emerging Markets - Mona Sinha Personal Tribute to Jagdish N. Sheth - Richard P Bagozzi Multiplicative 4 Ps That Characterize Jag Sheth - Paul Baines Reflections on Jagdish Sheth: A Marketing Role Model - Leonard L Berry Jagdish Sheth: Heart of Marketing - Ruth N Bolton A Personal Tribute to Jagdish Sheth for His 80th Birthday - George S Day Jag Sheth: Thanks to a True Giant! - Gary Frazier Some of My Background with Jagdish Sheth - Tomas Hult A Tribute to Jag Sheth: An Extraordinary, One-of-a-Kind Career Shelby - D Hunt Jag the Compassionate Master Academic Ajay - K Kohli Jag Sheth: Tribute to a Game Changer Richard - J Lutz Jag Sheth: A Blessed Man and an Amazing Role Model - Vijay Mahajan Tribute to a Timeless Scholar with a Brilliant Mind and a Bountiful Heart - A Parasuraman Why Do I Admire Jag Sheth? - C Whan Park Jagdish Sheth: A Living Legend, My Guru, Mentor and Benevolent Benefactor - Atul Parvatiyar Jagdish Sheth: Scholar, Innovator, Mentor and Philanthropist - Adrian Payne A Tribute to Professor Jagdish Sheth: A Consummate Marketer - Vithala R Rao Jag Sheth: A Friend, Guide, Mentor and Father Figure - Rajendra Sisodia Dr Jagdish N. Sheth: A Servant Leader Scholar, Helpful Scholar, Energetic Scholar, Teacher Scholar and Humble Scholar - Rajan Varadarajan Jagdish Sheth: The Jaguar of Marketing - Madhubalan Vishwanathan Jagdish Sheth: A Statement of Personal Impact and Appreciation - Stephen L Vargo
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Produktdetaljer

ISBN
9789352809585
Publisert
2018-11-29
Utgiver
Vendor
SAGE Publications India Pvt Ltd
Vekt
1100 gr
Høyde
241 mm
Bredde
158 mm
Aldersnivå
U, P, 05, 06
Språk
Product language
Engelsk
Format
Product format
Innbundet
Antall sider
692

Om bidragsyterne

Atul Parvatiyar, PhD, is Professor of Marketing Practice and Director of the Center for Sales & Customer Relationship Excellence at Rawls College of Business, Texas Tech University. Previously, he taught at the Goizueta Business School of Emory University (1991–2001), where he won the MBA Teaching Award. He obtained his PhD in International Marketing from Banaras Hindu University in India and has taught at several institutions in the US, Europe and Asia. He was Robinson Research Fellow and Managing Director of the Center for Business and Industrial Marketing (CBIM) at J. Mack Robinson College of Business, Georgia State University (2001–2004); and taught Digital Marketing at Kenan-Flagler Business School, University of North Carolina at Chapel Hill (2017–2018). Atul has published several books and articles with the legendary Professor Jagdish Sheth, including the Handbook of Relationship Marketing (SAGE, 1999) and Customer Relationship Management: Emerging Concepts, Tools and Applications (2001). Based on extensive industry research, he co-authored the books Best Practices in PostAudit Recovery: An Examination of Post-Audit Practices in the Retail Industry (2005) and Outsourcing Is In!—How CPG Companies Enhance Performance, Reduce Cost and Increase ROI through Outsourcing Sales and Marketing (2008). He was co-editor of Research in Marketing (with Jagdish Sheth) and served on editorial boards of several academic journals. Dr Parvatiyar is also the Founder of Institute for Customer Relationship Management (iCRM) and has extensive consulting experience for leading global companies across various industries in North America, Europe and Asia. His areas of expertise include global customer management, CRM, loyalty programs, digital marketing and sustainability strategies. Rajendra Sisodia is the FW Olin Distinguished Professor of Global Business and Whole Foods Market Research Scholar in Conscious Capitalism at Babson College. He is also Co-founder and Co-chairman of Conscious Capitalism International. He was chair of the Marketing Department of Bentley University as well as the founding director of the Center for Marketing Technology. He has also taught at George Mason University and Boston University. He has a PhD in Marketing and Business Policy from Columbia University, where he was the Booz Allen Hamilton fellow. Dr Sisodia co-authored the books Conscious Capitalism: Liberating the Heroic Spirit of Business (2013) and Everybody Matters: The Extraordinary Power of Caring for Your People Like Family (2015). With Dr Jagdish Sheth, he has published several books, including The 4 A’s of Marketing (2012), Does Marketing Need Reform? (2006), Tectonic Shift: The Geoeconomic Realignment of Globalizing Markets (SAGE, 2006), Firms of Endearment: How World-Class Companies Profit from Passion and Purpose (2007) and The Rule of Three: Surviving and Thriving in Competitive Markets (2001). He has also consulted global organizations in the information technology, telecommunications, electric utility, health care and financial services industries.