Foreword: My Reflections About Jagdish Sheth - Philip Kotler Preface Part I: Rethinking and Re-envisioning Marketing Reimagine Marketing - Yoram “Jerry” Wind Daring to Understand and Change Thinking - Gerald Zaltman Envisioning Marketing Advances in an Era of Disruptions: A Bottom-up Perspective from Subsistence Marketplaces - Madhubalan Viswanathan Advancing the Study of Marketing’s Impacts on Society - William L Wilkie Should Government Regulate Questionable Goods and Services? - Philip Kotler The Historical Roots of Marketing’s Badge of Infamy - Robert Winsor and David W Stewart Part II: Marketing for a Better World Environmental Sustainability Innovations, Sustainability Stakeholders and the Triple Bottom Line - Rajan Varadarajan Building Sustainable and Socially Impactful Businesses at the Base of the Pyramid - Amitava Chattopadhyay From Bystanders to Owners: Marketing Sustainability Ownership to Stakeholders to Secure Our Future Well-being - C B Bhattacharya Sustainability as a Key Component of Marketing Strategy: A Societal Approach - Marcelo L D S Gabriel Pioneering Research on Sustainability - Omar Rodriguez-Vila and Sundar Bharadwaj Part III: Managing Marketing in a Turbulent World Organizing Marketing for an Era of Digital Turbulence - George S Day Harnessing Disruptions for Marketing Strategies - Rajeev Batra Economic Tremors and Earthquakes: Sharing, the Sharing Economy, Crowdfunding, Cryptocurrencies and DAOs - Russell Belk Funding by the Masses: Crowdfunding Platforms and Their Disruption of Traditional Marketing Functions - Yee Heng TAN and Srinivas K Reddy Customer Journey Modelling: An Integrated Approach to Quantify the Importance, Contribution and Efficiency of Paid, Owned and Earned Media - JoAnn Sciarrino, Jim Friedman, Todd Kirk, Kim Kitchings and John Prudente Increasing Marketing’s Impact: Making Everyone a Marketer - Edgar Leonard, Neil Bedwell and Nicholas Roth Part IV: Enhancing Customer Experience and Value Innovating the Customer Experience - Ruth N Bolton Customer Centricity in the Digital Age: Rediscovering Value - G Shainesh The Contextual Nature of Value in Use - Michael Kleinaltenkamp and Dimitri Dekanozishvili Value-based Marketing in Business-to-Business Markets: Foundation, Logic and Proposal for a Generic Process - Thomas Werani The 4 As of Marketing Framework and Social Network Platforms - Md Tarique Newaz, Dennis Arnett and Mayukh Dass Value of Outsourcing Sales and Marketing by CPG Companies in the Age of Retail Disruptions - Atul Parvatiyar, Naveen Donthu and Thomas W Gruen Part V: Understanding and Managing Customers Organizational Buying Behaviour: Where We Have Been and Where We Need to Go In - Robert E Spekman and Robert J Thomas Practical Tools and Frameworks for Customer Management in Business Marketing - Douglas Bowma Interactivity and International Business - Hakan Hakansson and Ivan Snehota Are You Ready for Relationship Marketing? It Is a Business Challenge - Christian Gronroos Trust in Persons, Organizations and Systems - W Fred van Raaij Can Brand Custodians Cope with Fake News? Marketing Assets in the Age of Truthiness and Post-Fact - Pierre R Berthon, Ivan Fedorenko, Leyland F Pitt and Sarah Lord Ferguson Part VI: Marketing Technologies, Analytics and Research Methods The Evolution of Marketing Technology - Jürgen Kai-Uwe Brock Influence of Technology and Data on Customized Marketing Strategy - V Kumar and Divya Ramachandran How and Why Artificial Intelligence, Mixed Reality and Blockchain Technologies Will Change Marketing We Know Today - Denish Shah and Emily Shay Contemporary Disruptions in the Realm of Research Methods in Marketing - Dawn Iacobucci The Two Stars of Marketing Analytics: Automated and Directed Systems - Arvind Rangaswamy Modelling Choice of Multiple Items Vithala - R Rao Integrating Social Media in Marketing Research Courses Naresh - K Malhotra and Steven M Burgess Part VII: Pushing the Frontiers of Marketing Discipline Seating Gigerenzer, Gladwin, McClelland, Sheth and Simon at the Same Table: Constructing Workbench Theories of Decision Processes That Predict Outcomes Accurately - Arch G Woodside International Marketing as a Discipline - Johny K Johansson The Next Frontier in Marketing: Self-Sustaining Marketing, Society and Capitalism Through Collaborative Yet Disruptive Partnerships - Can Uslay Conscious Marketing: Meaning and Application - Gary Ottley, Nada Nasr Bechwati and Rajendra Sisodia Part VIII: Jagdish Sheth—Impact, Views and Tributes Musings on the Past, Present and Future: An Interview with Jag Sheth - Atul Parvatiyar and Rajendra Sisodia Young Jagdish: A Tribute to His Early Years - Morris B Holbrook I Am Standing; No, I Do Not Use Grecian Formula; No, I Am Not an International Grad Student: An Essay in Appreciation of Jag Sheth - Terry Clark and Martin Key Jagdish Sheth: Evangelizing in and About Emerging Markets - Mona Sinha Personal Tribute to Jagdish N. Sheth - Richard P Bagozzi Multiplicative 4 Ps That Characterize Jag Sheth - Paul Baines Reflections on Jagdish Sheth: A Marketing Role Model - Leonard L Berry Jagdish Sheth: Heart of Marketing - Ruth N Bolton A Personal Tribute to Jagdish Sheth for His 80th Birthday - George S Day Jag Sheth: Thanks to a True Giant! - Gary Frazier Some of My Background with Jagdish Sheth - Tomas Hult A Tribute to Jag Sheth: An Extraordinary, One-of-a-Kind Career Shelby - D Hunt Jag the Compassionate Master Academic Ajay - K Kohli Jag Sheth: Tribute to a Game Changer Richard - J Lutz Jag Sheth: A Blessed Man and an Amazing Role Model - Vijay Mahajan Tribute to a Timeless Scholar with a Brilliant Mind and a Bountiful Heart - A Parasuraman Why Do I Admire Jag Sheth? - C Whan Park Jagdish Sheth: A Living Legend, My Guru, Mentor and Benevolent Benefactor - Atul Parvatiyar Jagdish Sheth: Scholar, Innovator, Mentor and Philanthropist - Adrian Payne A Tribute to Professor Jagdish Sheth: A Consummate Marketer - Vithala R Rao Jag Sheth: A Friend, Guide, Mentor and Father Figure - Rajendra Sisodia Dr Jagdish N. Sheth: A Servant Leader Scholar, Helpful Scholar, Energetic Scholar, Teacher Scholar and Humble Scholar - Rajan Varadarajan Jagdish Sheth: The Jaguar of Marketing - Madhubalan Vishwanathan Jagdish Sheth: A Statement of Personal Impact and Appreciation - Stephen L Vargo