Table of Contents: Step I: Lay a Solid Strategic Foundation Chapter One: The opportunity is greatest when you think of yourself as more than a coach Chapter Two: The three requirements for ongoing success as a coach Chapter Three: Choose a profitable target market Chapter Four: Understand the needs in your market Chapter Five: Develop robust coaching solutions for your market Chapter Six: Develop your compelling marketing message and brand Step II: Use Low-Cost, High-Impact Tactics to Get Clients Chapter Seven: Set up your testing laboratory Chapter Eight: The most powerful tactic in your arsenal—conversations to get referrals Chapter Nine: Alliances to bring you a stream of business Chapter Ten: Achieve expert status through information and by educating your market Chapter Eleven: Internet marketing tactics Chapter Twelve: Leadership to build your credibility Chapter Thirteen: Creative strategies to reach top decision makers and VIPs Chapter Fourteen: SPECIAL REPORT—GET THAT FIRST CLIENT Step III: Close Engagements Chapter Fifteen: Overcome low-pricing self-esteem Chapter Sixteen: Ask questions that engage and assess fit Chapter Seventeen: Handle concerns and objections with finesse and grace Chapter Eighteen: Strategies to close the deal Chapter Nineteen: How to write a powerful proposal—and when not to Step IV: Keep Clients for Life, or at Least for a Long, Long Time Chapter Twenty: The value of your first client, and every client that follows Chapter Twenty-One: Deliver value and create raving fans Chapter Twenty-Two: From foothold to a major presence Step V: Build a Firm to Enjoy Lasting Wealth Chapter Twenty-Three: The firm-builder mindset Chapter Twenty-Four: How to develop a framework that turns into ongoing wealth Chapter Twenty-Five: Twelve steps to a successful book Chapter Twenty-Six: Information products to get up to 100 times the price of a book Chapter Twenty-Seven: Group coaching packages, seminars, subscriptions, and leadership circles Chapter Twenty-Eight: Certify others and/or license your content Chapter Twenty-Nine: Get bigger engagement by contracting with or hiring other coaches and experts Chapter Thirty: Develop tools for clients and for other coaches Chapter Thirty-One: Create a center of excellence or an institute Step VI: Create Your Million-Dollar Business Plan Chapter Thirty-Two: Your million-dollar business model Chapter Thirty-Three: Your action plan