Despite the flattening effects of globalization, international business demonstrates huge diversity and complexity. This book is about understanding global business contexts, threats and opportunities, the drivers and nature of globalization, multilateral organizations, and the political, economic, social, technological, and legal differences that regions and countries exhibit. This book addresses how businesses devise strategies that work internationally, in different parts of the globe, plan entry strategies for new markets, and decide on alliances, evolution and growth.To compete globally, businesses also need to work hard at the detail of managing - designing structure and organization, devising sourcing and supply chain arrangements, establishing information systems that perform globally, and managing international human resources. In eleven chapters, this book provides a foundation to these subjects based on teaching undergraduate and masters degree courses at the London School of Economics and Political Science, and running executive programmes around the globe over many years. Specifically the book:* Gives a research-based grounding to international business.* Discusses cultural, ethical, and social issues for international business and policies on corporate social responsibility.* Introduces international trade and investment, multilateral organizations, regional integration and the global financial system.* Details how firms develop international business and marketing and R&D strategies, enter markets and alliances, and evolve on the global stage.* Gives insight through frameworks, studies and examples of how businesses manage organization structure and architecture, sourcing and the supply chain, information systems and human resources, globally, regionally and domestically.
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This book is about understanding global business contexts, threats & opportunities, the drivers & nature of globalization, multilateral organizations, political, economic, social, technological, and legal differences that countries exhibit. It addresses how businesses devise international strategies, decide on alliances, evolution and growth.
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INTRODUCTION, CHAPTER 1: Globalization and Trade: Is It Really a Flat World?, CHAPTER 2:Political, Economic and Legal Environments: Diversity or Growing Uniformity?, CHAPTER 3: Cultural Social and Ethical Challenges: Towards CSR, CHAPTER 4; Strategy in Global Context: One Size Fits All?, CHAPTER 5: International Competitive Strategy: Debating Approaches, CHAPTER 6: Market Entry and Evolution: Commitment Versus Risk, CHAPTER 7: International Marketing and R&D Strategy: 'Seeing the Business Through the Customers' Eyes', CHAPTER 8: Structuring and Integrating the International Business, CHAPTER 9: Global Sourcing of Production and Services, CHAPTER 10:Global Information Systems Management, CHAPTER 11: International Dimensions of Human Resources Management, A Guide to Further Reading, References
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Produktdetaljer

ISBN
9780956414533
Publisert
2016-11-11
Utgave
3. utgave
Utgiver
Vendor
Steve Brookes Publishing
Vekt
685 gr
Høyde
245 mm
Bredde
190 mm
Dybde
19 mm
Aldersnivå
XS, UP, UU, 04, 05
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
216

Forfatter

Om bidragsyterne

Professor Leslie P. Willcocks has an international reputation for his work on global management, outsourcing, e-business, information management, IT evaluation, strategic IT and organizational change. He is Professor in Technology Work and Globalization at the Department of Management at London School of Economics and Political Science. He is co-author of 53 books including most recently Service Automation, Robots and The Future of Work (SB Publishing, 2016) and has published over 240 refereed papers in journals such as Harvard Business Review, Sloan Management Review, California Management Review, MIS Quarterly and MISQ Executive. He is a regular keynote speaker at international practitioner and academic conferences, and has been retained as adviser and expert witness by major corporations and government institutions. Details of his other books and papers can be found at www.lse.ac.uk/management/research/outsourcingunit