Introduction.- The Future of Consumption, Kristina Bäckström, Carys Egan-Wyer & Emma Samsioe.- Part 1 - Technology.- The Intersection of Sustainability and Technology in the Context of the Digital Marketplace, Hela Hassen & Precious Akponah.- Smart Signage: Toward a Transformative Model that Effectively Generates Consumer-Product Relationships, Franklin Velasco & Hanna Marriott.- Into the Metaverse: Technological Advances Shaping the Future of Consumer and Retail Marketing, Hossain Shahriar.- Consumer Trust and Platformised Retail Personalisation, Stefan Larsson & Kashyap Haresamudram.- Friend or foe? How buy-now-pay-later is seeking to change traditional consumer-retailer relationships in the UK, Ruffin Relja, Anita Lifen Zhao & Philippa Ward.- The Future of Grocery Retail, Rickard Sandahl.- Toward a Packaging-Free Society: A Historical Journey of Institutionalization and the Way Forward,Ozan Ağlargöz & Feyza Ağlargöz.- Trending Seaweed: Future Opportunities in Retail?, Cecilia Fredriksson, Annabell Merkel & Filippa Säwe.- Grocery Retailers’ Approaches to Discussion on the Food Waste Issue on Social Media, Ulla-Maija Sutinen & Elina Närvänen.- Sustainable Consumption in Taiwan and China: Drivers and Impediments, Tommy Shih.- Digitalization: A potential tool for sustainable consumption?, Matthias Lehner, Jessika Luth Richter & Oksana Mont.- The Challenge of Overproduction and Overconsumption, Gabriella Wulff.- Creating Tomorrow's Vintage, Kevin Gelsi & Sandya Lang.- Part 3 - Wellbeing.- The Future of Wellbeing: Value Creation in Digital Mental Health Services, Alisa Minina Jeunemaître.- No cash, no coins, no cards, but you: Biohacking the future of payments, Vitor Lima & Russell Belk.- Contemporary Consumption of Brand Activism, Natasha Lewis & Jessica Vredenburg.- Vegan Consumption: Insights into the consumer-driven emergence of the vegan market, Rachel Lamarche-Beauchesne.- Buying Happiness, Tomas de Souza.- Part 4 – Customer Experience.- Re-examining the Place of the Physical Store During the Digital Retail Era, Elin Nilsson.- Employee-to-Customer Improvisation: A Value Creation Strategy for Navigating the Contemporary Consumption Experience, Jessica Vredenburg, Simon J. Bell & Evan Polman.- (When) Is it Worth Investing in The Personal Service Encounter?, Carys Egan-Wyer, Sofia Valentin & Åsa Parsmo.- Can Future Shopping Experiences be Present in the Past? The Case of a Local High Street, Ola Thufvesson & Devrim Umut Aslan.- Timeless Tricks,  Ida de Wit Sandström & René van Pelt. 

“Fascinating contemporary perspectives on the nexus between retailing and consumption.” — Jonathan Reynolds, University of Oxford “An invaluable resource for individuals who are eager to stay ahead in the ever-evolving world of retail and consumption.” — Sofia Norén, Chief Business Development Officer, Storekey “An interesting read with inspiring examples and best-practises that can inspire to action. ” — Jesper Brodin, CEO Ingka Group IKEA  This open access book presents three future consumption trends—technology, sustainability, and wellbeing—and discusses what impact those trends will have on the ways we shop. What will be important to the consumers of the future? And how will their retail experiences look and feel? Will technology, sustainability, and wellbeing trends fundamentally change how we consume? And how should retail managers respond to these trends in order to provide the customer experiences of the future? Blending academic perspectives with reflections from innovative retailers, this book explores all these questions and more.  Essential reading for retail managers who want to know how future consumption trends will affect the industry, this book also benefits students and researchers of retail and consumption who want to better understand how these interdependent fields are linked. Kristina Bäckström is a Senior Lecturer at the Department of Service Studies & Centre for Retail Research, Lund University.Carys Egan-Wyer is a Senior Lecturer at the Department of Business Administration & Centre for Retail Research, Lund University.Emma Samsioe is an Associate Senior Lecturer at the Department of Service Studies & Centre for Retail Research, Lund University.

“Historically, the retail industry has been a turnover-driven industry where the business transaction money for goods has been central. But this anthology questions such logic by drawing on the strong forces around technology, sustainability, and well-being. It is clear that future retailers will need to develop their offers and services to attract prospective customers. It is also clear that the experiential dimension of retail will be essential in the future, but that experiences will take on different expressions compared to today. How no one knows. But after reading this book, we are introduced to the new mindsets and behaviours of consumers and retail actors and are prepared for tomorrow's retail experience. These new thoughts and behaviours radically shift retail logic and present a new way of thinking that builds the future of retail and consumers on co-creation, exchange of ideas, networks, and resilience.” (Professor Malin Sundström, University West, Sweden)  “I really must recommend this book, which is an insightful and topical book for all practitioners and scholars seeking answers and new perspectives on future challenges within retail and marketing. Never has the retail industry been challenged from so many different directions and it is important to be prepared for the changes that are coming. This book goes through the major trends in the retail industry: the development of technology, sustainability challenges and, finally, the future customer’s demands for better experiences. So be prepared, be updated. Read the book and you will have a huge competitive advantage for the future.” (Martin Moström, CEO, Retail House, Sweden)  “The Future of Consumption” provides an in-depth understanding of three major areas influencing customer behavior. Enriched with expert perspectives and practical insights, this book serves as an invaluable resource for individuals who are eager to stay ahead in the ever-evolving worldof retail and consumption.” (Sofia Norén, Chief Business Development Officer, Storekey, Sweden)  “This book is absolutely a must-have (and should be also a must-read) for any scholar in retail and consumer behaviour. It embraces new approaches to the study of consumer behaviour (in both physical and online settings), with rigor, clarity, and effectiveness. Moreover, the topics touched, the fluency of the narrative, and the easy to read make the book much relevant also for practitioners and young researchers. Indeed, topics span from digital retail to sustainability, social media, wellbeing, and metaverse.  Reading the chapters would certainly lead the readers to a deep exploitation of the actual context. Finally, the useful tools and frameworks provided will strongly help the reader understanding the future of retailing and consumption.” (Dr. Eleonora Pantano, University of Bristol, United Kingdom)  “This book is a valuable collection ofchapters by leading researchers and practitioners from a variety of fields and perspectives, exploring a range of phenomena that are likely to transform the future of consumption. It is both multifaceted and clearly structured to reflect the three key trends of technology, sustainability and well-being. These trends cover phenomena ranging from more established technologies such as digital signage to those with more uncertain trajectories such as the metaverse, from the prospects of seaweed to the challenges of reducing food waste, and from individual consumer wellbeing to digital mental health ecosystems. The book shows how each of these major trends, individually and in combination, is contributing to shape consumer experiences and retailing. It is essential reading for anyone who wants to understand the future of consumption and is therefore highly recommended.” (Professor Johan Hagberg, University of Gothenburg, Sweden)  “Too often we take retailing and consumption for granted. It is only when things go wrong (ranging from pandemics to global economic and geopolitical challenges) that we see how central these multi-faceted activities have become to the functioning and evolution of society. In this book, authors drawn from a wide range of backgrounds provide fascinating contemporary perspectives on the nexus between retailing and consumption. The rich variety of topics is compelling, and the insights and implications presented will prove instructive to students, academics and practitioners alike.” (Jonathan Reynolds, Said Business School, University of Oxford, UK)   “The core purpose of retailing is to satisfy the needs and desires of consumers.  It is therefore essential that retailers keep abreast of the evolving values, expectations and behaviours of contemporary consumers.  We are in a phase of significant change in the socio-economic environment, so the need to look forward and explore new relationships andinteractions between retailers and consumers is more critical than ever.” This edited anthology brings together an important set of insights relevant to the future of consumption and retailing.  The core to successful retailing remains the delivery of an excellent customer experience.  The need for retailing to deliver not just the ‘traditional’ values associated with products and services but to respond to important emergent themes around sustainability and wellbeing, and to consider how technology contributors to (or detracts from) delivering customer experiences based on these values will shape retailer-consumer relationships in the years ahead. (Steve Burt, Professor of Retail Marketing, Institute for Retail Studies, University of Stirling, UK)  “The retail industry is constantly evolving, always with the fast-changing needs of the customers at heart. This book gives a great overview of how future trends within technology, sustainability and well-being can impact the development of retail. No matter if you’re a retailer or a student, it’s an interesting read with inspiring examples and best-practises that can inspire to action – both for businesses and consumers.” (Jesper Brodin, CEO Ingka Group I IKEA, Sweden)

Discusses future trends in consumption, particularly the impact those trends will have on the ways we shop and much more Combines academic and practitioner perspectives on future consumption trends Highlights what retailers are already doing to prepare for the consumption of the future This book is open access, which means that you have free and unlimited access

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