Pearce & RobinsonFormulation, Implementation, and Control of Competitive Strategy, 10/e Brief Contents PrefacePART ONEOverview of Strategic Management1 Strategic ManagementPART TWOStrategy Formulation2 Defining the Company's Mission and Social Responsibility3 Corporate Social Responsibility and Business Ethics4 The External Environment5 The Global Environment6 Internal Analysis7 Long-Term Objectives and Strategies8 Strategic Analysis and Choice in Single- or Dominant-Product Businesses: Building Sustainable Competitive Advantages9 Strategic Analysis and Choice in the Multibusiness Company: Rationalizing Diversification and Building Shareholder ValuePART THREEStrategy Implementation, Control, and Innovation10 Implementing Strategy: Objectives, Tactics, Outsourcing, Policies, and Rewards11 Structuring an Effective Organization12 Organizational Leadership and Culture13 Strategic Control, Innovation, and Entrepreneurship Index
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Produktdetaljer

ISBN
9780073260990
Publisert
2006-01-01
Utgave
10. utgave
Utgiver
Vendor
McGraw Hill Higher Education
Vekt
836 gr
Høyde
254 mm
Bredde
205 mm
Dybde
16 mm
Aldersnivå
U, 05
Språk
Product language
Engelsk
Format
Product format
Innbundet

Om bidragsyterne

John Pearce (Wayne, PA) teaches at Villanova University. Richard Robinson (Columbia, SC) is a member of the faculty at the University of South Carolina.