The highly anticipated fourth edition of Exploring Innovation expands on the wide-ranging and varied scope of innovation found in earlier editions. The text explores the diverse and varied forms that innovation can take to demonstrate that the process of innovation is about much more than inventing and managing new products. Written in an accessible style, Exploring Innovation encourages students to delve into a range of recent developments in innovation including frugal and social innovation. Extensive use of case studies provides plenty of practical examples that bring key concepts to life. The new edition features:•Two brand new chapters on Frugal Innovation – doing more with less, and Social Innovation - meeting social needs•Coverage of recent developments in green innovation with four new mini-cases covering sustainability issues such as the circular economy and community energy•A new focus on the application of innovation •12 new case studies including:  Eco Wave Power, Brompton Folding Bicycle, Doc Martens, Evolution of the EV, Northvolt and Grameen Bank, along with many new mini-cases throughoutDavid Smith is Emeritus Professor of Innovation Management at Nottingham Business School, Nottingham Trent University. 
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Part 1 The nature of innovation1 What is innovation? 2 How do you innovate? 3 Who are the innovators? 4 Theories of innovation Part 2 Managing innovation 5 The process of innovation 6 Value capture 7 Intellectual property and intellectual property rights8 Managing innovation Part 3 Strategic aspects of innovation 9 Technological entrepreneurs 10 Resourcing innovation 11 Innovation strategy Part 4 Innovation applications 12 Green innovation 13 Frugal innovation 14 Social innovation 
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Produktdetaljer

ISBN
9781526849656
Publisert
2024-04-24
Utgave
4. utgave
Utgiver
Vendor
McGraw-Hill Education (UK) Ltd
Vekt
570 gr
Høyde
245 mm
Bredde
190 mm
Dybde
14 mm
Aldersnivå
U, 05
Språk
Product language
Engelsk
Format
Product format
Heftet

Forfatter

Om bidragsyterne

David E. Smith, MD is the founder and current President and Medical Director of Haight-Ashbury Free Clinics. He is also current Medical Director of the State of California Alcohol and Drug Programs as well as for the Collaborative Center for Substance Abuse Policy Research. Dr. Smith is a past president of the American Society of Addiction Medicine and Editor-in-Chief of Alcohol MD.com